MxMIndia

Tag: Pfizer India

  • Creatives executed by Liqvd Asia Marathon Films

    Pfizer India launches brand film to honour cancer survivors

    By Our Staff

     

    Pfizer India launched its new brand film about cancer fighters conveying the message of ‘Keep Fighting, Keep Winning’ to celebrate and honour the undying spirit of these survivors. The campaign film has been conceptualized by Pfizer India and executed by Liqvd Asia Marathon Films.

     

    The campaign launched with a motivational film that depicts the journey of some real-life Indian athletes such as Mayura Shivalker – Ironman Finisher, Anand Arnold – Mr. Olympia 2018, Shivani Charak – sport climber, and Samuel Chettiar – Marathoner, who have excelled in their field despite numerous challenges including that of cancer.

     

    Aditi Advani Mehta, Director Oncology Business, Pfizer India said: “We believe in breakthroughs—these breakthroughs may be scientific, operational, or even personal! Through this campaign, we celebrate the tales of such breakthroughs and excellence demonstrated by real-life cancer survivors reminding us of the undying spirit with which these cancer survivors live—Keep Fighting, Keep Winning.”

     

  • He retired as Director, Public Affairs at Pfizer India, and was closely associated with the Public Relation Society of India

    Veteran PR legend KS Neelakandan passes away

    By A Correspondent

     

    KS Neelakandan

    Veteran public relations practitioner K S Neelakandan has passed away. He retired as Director, Public Affairs at Pfizer India, and was closely associated with the Public Relation Society of India.

     

    He was also the Chairman of Asian Institute of Public Relations and Director Healthcare and Industry Information Centre, where he played an active role in developing the PR industry. On the healthcare front he played a key role in representing the industry and having dialogues with the government and on various public affairs and policies.