MxMIndia

Tag: Peyush Bansal

  • Conceptualised by Lintas India, #HalkaRakhYaar campaign features the launch of AIR range

    Bhuvan Bam makes a point in latest ad film for Lenskart.com

    By A Correspondent

     

    Lenskart.com has unveiled its ad film with digital star and brand ambassador Bhuvan Bam to launch its AIR range of eyewear.

     

    Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said: “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

     

     

  • The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart

    Lenskart mandates Lowe Lintas for creative

    By A Correspondent

     

    Eyecare brand Lenskart has partnered with Lowe Lintas for its creative advertising.

     

    Speaking about the appointment of Lowe Lintas, Peyush Bansal, CEO, Lenskart said: “At Lenskart we live and breathe disruption. The journey to choose a spectacle for oneself should be an easy and seamless one. And we are here to break the notion of spectacles being boring or serious, however one looks at it. We are all excited and we are looking forward to this partnership to bear fruitful results and unparalleled success”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Lenskart has triggered a revolution in the eyewear category with its unique innovations and we look forward to matching up to their ingenuity. This is going to be an exciting journey for both Lenskart and us, and we look forward to building a legacy for the brand for years to come.”

     

    The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart.

     

     

  • This patented virtual try on technology attracts 10,000 trials every day

    Katrina Kaif in Lenskart’s new campaign

    By A Correspondent​

     

    Leading eyewear company Lenskart.com unveiled its brand new campaign ‘How do I Look’ with Katrina Kaif. The TVC showcases how Lenskart’s‘3D Try On’ service lets users try different designs live on the phone and simultaneously share pictures on social media to get an instant opinion through the comments and likes.

     

    Commenting on the campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “We are extremely thrilled to unveil the new TVC with Katrina who naturally fits our brand proposition of ‘Addictive Playfulness’.. The ‘How do I look’ campaign is a fun and quirky spin on taking the glasses shopping experience with Lenskart.com  directly to the social media platform and get an instant opinion through the comments and likes to help consumers make the best decision at their fingertips. He further added: “Our focus is to use technology to take eyewear buying to the next level.

     

     

  • Katrina will be the face of Lenskart for the next two years

    Lenskart ropes in Katrina Kaif as brand ambassador

    By A Correspondent

     

    Leading eyewear company Lenskart has announced Bollywood star Katrina Kaif as its brand ambassador. Kaif will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.

     

    Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said: “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.

  • India's next-gen eyewear innovator is poised to make wearing eyeglasses sexy

    Lenskart.com launches new ad campaign – ‘Specsy is the new Sexy’

    By A Correspondent

     

    Lenskart.com has launched its brand new advertising campaign, ‘Specsy is the new Sexy’, that aims to make eyeglasses a must have accessory for the upwardly mobile Indian.

     

    In the new ad campaign conceptualized by Taproot Denstu, Lenskart.com builds on the positives of wearing eyeglasses,positioning them as a cool accessory that helps wearers make the right impression no matter what the situation and demonstrates just how easy it is to buy a pair on Lenskart.com

     

    Speaking on the idea behind the campaign, Peyush Bansal, CEO, Lenskart, commented, “We wanted to expand the reach and appeal of our products to a larger audience. Gone are the days when spectacles were seen as an unwanted style killer. Today they have emerged as a cool fashion accessory, lending an edge and a signature style to wearers. We wanted to broadcast this idea to the whole world. We at Lenskart, love spectacles and do everything we can to make consumers, who need them, love wearing and buying them. We hope people who need spectacles will no longer feel shy of wearing them.Our brand essence is addictive playfulness and we wanted to bring it alive for our consumers”.

     

    Said Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: :Traditionally, wearing specs has been a bit of a handicap. Chashmish, 4-Eyes, Double Battery and other such nicknames have been given to people with specs and clearly not to flatter them. Today, the tables have turned and as India’s best-known eyewear e-tailer, Lenskart’s new campaign demonstrates why being specsy is actually an advantage, in the brand’s trademark tongue-in-cheek style.”

     

     

  • Marking the one-year anniversary, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and pledged their eyes, en masse

    DDB MudraMax executes noteworthy campaign for Lenskart & EBAI

    By A Correspondent

     

    On April 15, 2014, India’s Supreme Court granted the country’s Transsexual and Transgender individuals the right to self-identify their gender. A landmark event that made India, the first country in the world to formally recognize Transgender and Transsexuals as the third gender.

     

    Marking the one-year anniversary of this historic event, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and along with the support of the community from across the nation, decided to pledge their eyes, en masse, as a thank you gesture to Hon’ble Justice A.K. Sikri and Hon’ble Justice K.S. Radhakrishnan who passed the judgment.

     

    The number of pledges that were received has already crossed over 16,000 and the community has vowed to bring this number up to 2lakh, making it the single largest pledge of the country.

     

    Justice Sikri and Justice Radhakrishnan in turn handed over the pledges to Eye Bank of India.

     

    Discussing the concept of the initiative, Aneil Deepak, Head of Ideas, DDB MudraMax said, “Functional advertising doesn’t cut ice with the extremely informative millennial. In today’s world, brands need to show a heart, behave human-ish and offer a point of view. Transgender and Transexuals were always around, but we never acknowledged their presence. We couldn’t see. So for Lenskart, we came up with the idea of Transgenders pledging their eyes, so those who can’t see, see. With a hope that those who can see, see too.”

     

    Quoting on Lenskart’s support to the campaign, Peyush Bansal, CEO, Lenskart said, “It’s Lenskart’s vision to spread ability to make every citizen of India see clearily. It just takes a much bigger leap with the ‘Eye for an Eye’ campaign. The Supreme Court gave the transgenders and transsexuals the much needed respect this time, last year. We are glad to associate with them for this generous gesture. We hope more and more Indians will be inspired to donate their eyes now.”

     

  • Lenskart.com, India's largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency

    Platinum Media wins Lenskart Media AOR

    By A Correspondent

     

    Lenskart.com, India’s largest online retailer of fashionable and stylish eyewear has appointed Platinum Media, a part of Madison Media Group as its media agency.

     

    Commenting on this development, Peyush Bansal, CEO and Founder, Lenskart.com, said “Lenskart has firmly established its brand identity in the mindscape of Indian consumers. As we go along we keep introducing newer conveniences for our patrons such as the home eye check-up programme, try-before-you-buy, virtual studio etc. Through our association with the Madison Media Group, we wish to create a consistent and effective engagement with our new and existing customers and attain new heights of brand loyalty and salience.”

     

    Said Basabdatta Chowdhuri, CEO, Platinum Media: “We are delighted with our partnership with Lenskart and are confident that we can add strategic value to this online brand and make it a household name across the country.”