MxMIndia

Tag: Peugeot

  • Face it, there’s just so much social networking and online newspaper reading you can do. Those are the times YouTube is your friend.

    The Anchor: Vidya Heble picks 10 videos to watch when bored at work (or not)

     

     

    #1 12 Days of Christmas, Indian style: What, you haven’t seen Boymongoose yet? Watch, and listen. And don’t let your attention wander because there are quirky little details in the video that you’ll miss otherwise.

     

    #2 If You Come Today: Kannada superstar Dr Rajkumar had an unlikely resurgence of fame with this clip from one of his films, now a viral hit popularized with some fine commentary by Time Out and impaled on yonder web to delight us.

     

    #3 MTV Chaiboy: An old spirit-lifting favourite. The boy’s moves are infectious and the soundtrack only helps in spades.

     

    #4 Sony Handycam: At first view this may be bugging because of the mess the kids create, but the nonsense ditty is indubitably catchy.

     

     

    #5 Iron Eagle Nominee: “Let’s say you’re a defense-company marketing executive. And you want to make a splash at the Indian defense ministry’s annual air show. Do you: (a) buy expensive gifts for New Delhi’s generals; (b) treat the press to Kingfishers and samosas; (c) produce a Bollywood-esque video featuring bare-midriff girls, flower-draped missiles, and the catchphrase ‘dinga dinga dee’? Unfortunately for us, Israeli arms-maker Rafael chose C.” Nuff said. PS: It’s horrible.

    http://www.wired.com/dangerroom/2009/03/iron-eagle-isra/

     

     

    #6 ‘The Force’ Volkswagen Commercial: Admit it, Darth Vader is there only to win over the grownups (who pay for the car). But the small boy’s acting – while entirely inside the eerie black costume, hence no cutesy facial expressions – is magnificent.

     

     

    #7 Achmed the Dead Terrorist: Leave your sensibilities at the door. Jeff Dunham uses the skeletal suicide bomber to poke fun at everyone (including himself), and you will laugh.

     

     

    #8 ‘Tera Husn Bahut Mujhe Bhaata Hai’Peugeot: Just for the end, which will have you rocking along with the triumphant guys who remodel an old beat-up jalopy into a Peugeot 206 lookalike.

    http://www.k10k.net/dropbox/storage/peugeut206-sculpteur.mpeg

     

     

    #9 The Last Knit: Did someone say “obsessive compulsive”? Perversely fascinating, animated, and sans dialogue so you can share it with your international colleagues.

     

     

    #10 In Which Annie Gives It Those Ones: Yes, you heard right. And yes, you’ll need more than a post-lunch slump to take this one in. For those who came in late – it’s Shahrukh Khan’s gangly-teenager phase, and please take a number for your initiation rite.

    Vidya Heble is Deputy Editor at MXMIndia.com. Mostly.

  • Post its re-entry into India, Peugeot is now looking out for agencies to handle its PR mandates.

    Peugeot seeking PR agency in India

    By Shubhangi Mehta

    Peugeot, the French motor car brand, has called for a PR pitch after its re entry in the Indian market, industry sources close to the development have confirmed the news to MxM India.

    The creative mandates for them are mainly handled by Euro RSCG globally and Peugeot is one of the biggest clients for Havas Media .

    Peugeot is gunning for the launch of the Peugeot 508 premium sedan in India before the end of 2012. The car will be priced in the range of Rs 20-25 lakh. Apart from the Volkswagen Passat, the 508 will have to compete for space against Honda Accord, Toyota Camry, Nissan Teana.

    After its exit from the country nearly 15 years ago, the company is cautious on its re-entry. Globally, the brand competes with Volkswagen and such brands and it is expected to be similar in India.

    The French company will set up a vehicle manufacturing facility near Sanand at an investment of Rs 4,000 crore ($650 million). At an initial capacity of 165,000 vehicles a year, the plant is slated to be commissioned by 2014 and can be expanded to 340,000 units in phases.

    The family business that precedes the current Peugeot company was founded in 1810. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891. Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot.

    Peugeot’s roots go back to 19th-century coffee milling and bicycle manufacturing. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family.