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Tag: Peter Huijboom

  • The annual report reveals emerging advertising behaviours and technologies

    Dentsu Media Trends 2024

     

     

    By Our Staff

     

    Dentsu released its annual media trends report, titled ‘The Pace of Progress: Dentsu 2024 Media Trends’. Created by gathering insights from its specialists within Carat, Dentsu X and iProspect globally, the new Dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world.

     

    With over 40 pages of in-depth commentary, Dentsu 2024 Media Trends extrapolates how Generative AI will be best used to spearhead growth, how monetization of the industry is gaining evermore traction and how genuine integrity in advertising will elevate brands. Not only does the report highlight the key trends within each of these three areas of interest, but it also provides suggestions on how brands can capitalize on them in the short and long term.

     

    • Trend 1 – The rise of generative search 
    Generative AI will transform how people access information, from search engines to commerce platforms.

    • Trend 2 – Creativity reimagined 
    The augmentation of human creativity through Generative AI in fields such as content and copywriting, as well as image development.

    • Trend 3 – Generative optimisations 
    Leveraging Generative AI for simplifying advertising production, targeting, and effectiveness at scale and pace.

     

    The race to monetisation:

    2024 will see the intensification of competition between tech platforms. As they strive to better monetise their services in their economic circumstances, platforms will double down on becoming more protective of their data, understanding their users, and stepping up their advertising offerings. This megatrend incorporates:

    • Trend 4 – A world of lookalike apps 
    As platforms become progressively similar, attracting audience attention has never been more important for brands.

    • Trend 5 – From walled gardens to walled pipes 
    Platforms have a more defensive stance on their data which opens the larger question of the delicate balance between protection and discoverability.

    • Trend 6 – The identity refocus 
    A doubling down on people intelligence by media platforms as third-party cookies approach the end of the line.

    • Trend 7 – More ads for more returns 
    Expansion of advertising into new areas for most platforms, with new formats, opportunities – and risks – emerging as a result.

     

    Integrity economics:

    Growth in the next year will not only be about hard economics; it will also be about brands’ sustainable contributions to society.  Amid rising societal and political polarisation and climate emergency, building more carbon efficient, diverse, and safe online spaces for people and brands will be central to success. Highlighted through:

    • Trend 8 – The new faces of growth 
    With media consumption becoming increasingly diverse and personal, brands must adapt to reflect the needs and identities of audiences and stay relevant.

    • Trend 9 – Safer, better, faster, stronger
    Amid a fast-moving digital landscape, new developments in brand assurance aim to create safer environments for both people and brands.

    • Trend 10 – More attention, fewer emissions 
    As brands implement carbon media efficiency strategies, optimizing for attention should lead to decarbonisation through optimised and improved impact.

     

    Peter Huijboom
    Peter Huijboom

    Says Peter Huijboom, Global CEO, Media international markets, Dentsu: “Our own client research has shown that more than 60% of marketers have said they’ve already started engaging with Generative AI in their company*. So, in our Dentsu 2024 Media Trends report it was important for us to identify and introduce the additive advantages, trends and technologies to help them progress in this space.”

     

    Anita Kotwani
    Anita Kotwani

    Adds Anita Kotwani, CEO Media, South Asia, Dentsu: “Artificial intelligence (AI) is not just a buzzword, but a gamechanger for the media industry. It has the power to automate, optimise, and personalize various aspects of media planning, buying, and execution. It can also unleash the creative potential of media professionals, by enabling them to generate new and engaging content, formats, and experiences for their audiences. This is what we call Generative AI, and it is the focus of our 14th edition of the Media Trends Report. At Dentsu, we take pride in our insightful expertise that keeps us ahead of the competitive curve. We are always exploring new ways to leverage AI for our clients, partners, and employees. The Media Trends Report deep-dives into one of the most disruptive technologies – AI, taking us through the many trends that serve Generative AI on a platter. It aims to enable readers to reshape their work dynamics, tapping into the untapped potential through its many facets.”

     

  • Lulla will be on board wef April 4 and will work with the business until Dentsu India hires a permanent CEO. 

    Sunil Lulla joins Dentsu as Consultant Advisor for India

    By Our Staff

     

    Sunil Lulla
    Peter Huijboom
    Peter Huijboom

    Dentsu has announced the appointment of industry veteran Sunil Lulla as Consultant Advisor for India. Lulla will work closely with, and report into, Peter Huijboom, Interim CEO, Dentsu India to focus on driving business growth and activation in the market while continuing the search for the right candidate to lead the Dentsu India business. Lulla will be on board wef April 4 and will work with the business until Dentsu India hires a permanent CEO.

    Commenting on the appointment, Huijboom said: “Sunil is joining us at a critical time as we realise the benefits of our transformation through our integrated offering. He has had an impressive career with significant achievements in the businesses he has worked with, and I am looking forward to our partnership. We see significant opportunity in the India market and I am pleased with the momentum we are seeing. Sunil will continue to accelerate our growth trajectory while working with our teams to define, activate and ignite Dentsu’s winning culture in the market. It’s an exciting time to be at Dentsu India.”

    Added Lulla: “I am thrilled to participate in Denstu India’s growth and transformation journey. I could not refuse an opportunity to work with a business that is relentlessly focused on shaping their own business to help clients navigate the changing market context and pioneer a new way forward. I am excited to partner with Peter and build on the progress made with the leadership team, being a part of the team that works together to transform into the agency of tomorrow.”

    An MBA from SP Jain Institute, Lulla has spent long and successful years in advertising, broadcast and digital. He spent 11 years in JWT in India, China and Taiwan, three years at HMV (now Saregama), three years at MTV India which he turned around, a year at Diageo, two years at Indya.com, three years at Sony Entertainment and then eight years as CEO and MD of the Times Television Network. Later he spent nearly four years as CMD of Grey Group India before making the switch to Balaji where he was there for a year-and-a-half. He took charge as CEO of television audience measurement body BARC in October 2019.

  • Narayan will report to Peter Huijboom, Global CEO Media and Global Clients and interim Co-CEO for India

    Dentsu names Narayan Devanathan as Chief Client Officer

    By Our Staff

     

    As a key part Dentsu India 2.0 transformation agenda, Dentsu International has announced the creation of a new market leadership role of Chief Client Officer (CCO) and elevated Narayan Devanathan for the same for India. Most recently, Narayan was CEO, Dentsu Solutions, President, Strategy & Integration, Dentsu India, as well as APAC Lead for Strategy & Consulting, Dentsu Creative.

     

    Narayan will report to Peter Huijboom, Global CEO Media and Global Clients and interim Co-CEO for India and will be responsible for driving a renewed focus on client-centric solutions and will partner Amit Wadhwa (CEO – Creative Service Line), Divya Karani (CEO – Media Service Line) and Anubhav Sonthalia (CEO- CXM Service Line) to deliver the best of dentsu’s solutions across the spectrum of business challenges that clients face in an ever-changing world while making our business easier to navigate for our clients.

     

    Speaking on the appointment, Hujiboom said: “India is a key part of the global Dentsu story, and Narayan, in turn, is a key member of the India leadership team. As we embark on the next leg of the Dentsu India 2.0 journey, he will be focusing his energy, expertise and experience in helping bring together the capabilities of 3200+ Dentsu talents seamlessly to make Dentsu our clients’ partner of choice. With this appointment as Chief Client Officer for India, Narayan will be moving away from his other roles in India and APAC with immediate effect.”

     

    Added Devanathan: “Transformation is easier said than done, but like integration, it’s a process. What matters most are the outcomes. Through relentless customer-centricity, outcome-driving solutions and next practice consulting, our aim for Dentsu India 2.0 is not just to transform ourselves but to transform our clients’ business – sustainably, for good. To this end, we will deploy the power of creativity, a consummate understanding of people and data, and keep our eye on the only prize that matters: meaningful progress for our clients, their customers, and society. To me, this is what my new role as Chief Client Officer means. And this will be my only focus.”

     

  • A new solution for brands to better engage with 3 BN Gamers Worldwide

    Dentsu unveils gaming in APAC

    By Our Staff

     

    Dentsu group announces the launch of Dentsu Gaming, an integrated solution which brings together the extensive gaming heritage and expertise of Dentsu Japan network with the global scale and specialist capabilities within Dentsu international.

     

    Leading the global launch of Dentsu Gaming, Keiichi Yoshizaki, Executive Officer, Dentsu Inc said: “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With Dentsu Gaming, we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.”

     

    Added Peter Huijboom, Global CEO, Media and Global Clients, Dentsu international: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – Dentsu Gaming is a perfect example of this.”

     

  • Ashish Bhasin, CEO, APAC and Chairman India, and Peter Huijboom, Global CEO, Media and Global Clients will assume interim, day-to-day leadership of Dentsu India

    Anand Bhadkamkar quits Dentsu India

    By Our Staff

     

    It’s official. CEO Anand Bhadkamkar has quit Dentsu India. It’s his last day today (August 31).

     

    Ashish Bhasin, CEO, APAC and Chairman India, and Peter Huijboom, Global CEO, Media and Global Clients will assume interim, day-to-day leadership of Dentsu India while the business completes its search for a successor to Bhadkamkar, who leaves Dentsu today (August 31). Bhadkamkar, who had been a longstanding CFO of the network, had been given additional charge of Chief Operating Officer – India in April 2019. He was elevated to the position of CEO in September 2019.

     

    Notes a statement issued by Dentsu:

    “To stay ahead of the growth opportunities and potential we see for our clients and our teams we are moving forward into Dentsu India 2.0.  This is crucial to realising our global ambition of becoming the most integrated network in the world. In the last year, and despite the pandemic, we have started to optimise our portfolio of brands into six global leadership brands, making us more agile and simpler for our clients to access our world-class capabilities and talents. To accelerate this transformation, Ashish Bhasin, CEO, APAC and Chairman India, and Peter Huijboom, Global CEO, Media and Global Clients will assume interim, day-to-day leadership of Dentsu India while the business completes its search for a successor to Anand Bhadkamkar, who leaves Dentsu on August 31.

     

    “With this new structure, we are well positioned to unlock higher levels of business performance, innovation, and solution-led strategies for our people and for our clients. Our ambitions and goals are interconnected, and this is the beginning of dentsu India 2.0’s new and transformed path to success.”

  • As part of Dentsu International’s media reset and focus on growth

    Dentsu X and Carat get two new senior leaders

    By Our Staff

     

    Dentsu International has announced two new senior leadership appointments across its global media agency portfolio: Fiona Lloyd, has been promoted to the role of Global Client & Brand President at Carat and Sanjay Nazerali steps up as the new Global Client & Brand President, dentsu X.

     

    Peter Huijboom
    Peter Huijboom

    Said Peter Huijboom, Global CEO Media & Global Clients, Dentsu International: “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler and streamlined market proposition.  Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and, Fiona has been driving an entire global re-brand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”

     

  • Mehrotra will report into Ashish Bhasin, CEO, Dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients

    Prerna Mehrotra in regional media role at Dentsu APAC

    By A Correspondent

     

    Dentsu International APAC today announces the promotion of Prerna Mehrotra into the role of CEO, Media, APAC reporting into Ashish Bhasin, CEO, Dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients. This is in addition to her current role as Managing Director, Media Group, Singapore reporting into Prakash Kamdar, CEO, Dentsu Singapore.

     

    Said Bhasin: “Prerna was a clear candidate for the role; having joined the business in 2016, she has gone from strength to strength excelling in roles across investment and media. This integrated view across our media portfolio and her acumen of over 20+ years sets her apart from the rest – I am looking forward to working with Prerna and driving growth for our clients together.”

     

    Added Huijboom: “I am delighted to have Prerna join my leadership team and drive dentsu’s Media strategy in this critical region. Her experience in key markets including India and China and her long-standing client relationships will ensure we continue to drive value – and excellence in everything we do.”

     

    And finally this is what Mehrotra commented: “The media landscape in this region has never been more complex. Over the past eight months, consumers expectations of what brands produce and how they behave has changed rapidly, and it will only continue. I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients.”