MxMIndia

Tag: Peter Bithos

  • Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

    Hotstar announces content partnership with HOOQ

    By A Correspondent

     

    OTT players Hotstar and HOOQ have forged a partnership with HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users, and in turn, enables HOOQ to leverage Hotstar’s massive scale of over 150 million monthly active users.

     

    Said Ajit Mohan, CEO, Hotstar: “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world – an aggregation of content from across studios and content producers, at a single destination.  This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument – for an English content fan, there is nowhere else to go.”

     

    Commenting on the partnership, Peter Bithos, CEO, HOOQ added: “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India.  With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood.  This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”

     

    Said Prabh Singh, Business Head – Hotstar Premium: “When it comes to English content, Hotstar Premium is uniquely placed in that it boasts titles from global studios like HBO, Disney, Showtime and Fox and now with HOOQ, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends in the fold.  Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with HOOQ firmly strengthens that position.”

     

    Meanwhile, this is what Zulfiqar Khan, Managing Director of India for HOOQ, said: “This is the start of a great relationship between HOOQ and Hotstar in India, we are excited to bring to life a wealth of content for a new audience.  The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content.  With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the “Home of Hollywood” on major platforms”.

     

     

  • Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience

    Hooq aims to ‘reignite’ VOD market in India

    By A Correspondent

     

    Hooq, the video-on-demand service, announced its strategy for the Indian market. With the growing demand for Hollywood content in the country, Hooq will now focus on curating one of the largest repository of Hollywood content.

     

    The Singapore-based company also announced that consumers will now be able to stream and download movies and TV shows at an introductory price of Rs 89 for the first three months making it less than Re 1 per day..

     

    “After building strong partnerships with leading telcos as well as with a leading Broadband player, we are now pleased to announce Hooq’s consumer launch. Consumers can now download and enjoy the premium Hollywood content. Popular Hollywood TV Shows many of which are exclusive and Popular movies many immediately 90 days after cinema release are the star attraction of our catalogue which is one of the finest in the industry,” said Hooq Chief Executive Officer, Peter Bithos.

     

    “Hooq has one of the most compelling value proposition for the Indian consumer in the Video on Demand space. Hollywood at a very affordable price clubbed with download and dubbing is certainly one of the most attractive and differentiated offering,” added Salil Kapoor, Managing Director, HOOQ India.