MxMIndia

Tag: Pernod Ricard India

  • Launches AI-powered fun-filled #FansWaliHoli

    Colors launch third collab with Imperial Blue

    Viacom18’s flagship Hindi entertainment channel Colors launched a campaign to launch its third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for its #FansWaliHoli campaign, powered by generative AI technology. This initiative delivers a personalised and interactive Holi experience for the fans, unprecedented in its scope.

    Said Vivek Mohan Sharma – Head, Branded Content, Viacom18: “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favourite Colors stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Added Ishwindar Singh, Pernod Ricard India: “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colours, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker and Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi.”

    Said Shekhar Banerjee at Wavemaker India: “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

  • The partnership dates back to 2002

    Pernod Ricard retains Wavemaker India

    By Our Staff

     

    If there was a 21-year variant of Chivas Regal, Pernod Ricard’s bestselling whiskey brand, the folks at Wavemaker India could well be pulling out. The media agency of GroupM has retained the media mandate of Pernod Ricard India. Wavemaker has been associated with the brand since 2002 as its media partner.

     

    As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “Wavemaker showcased a solid vision that is aligned to our values and transformational journey striving for greater impact, innovation, and efficiency. It included a robust future facing strategy, team structure, processes, new technology integration and enhanced data science capabilities. We are delighted to continue our long and mutually beneficial relationship with them.”

     

    Added Prasanth Kumar CEO – South Asia, GroupM: “This is truly a remarkable and exhilarating moment for all of us. We are thankful to the leadership at Pernod Ricard India for their unwavering support. Being consistently acknowledged as a trusted partner brings us deep humility. At Wavemaker and GroupM, we are committed to delivering unmatched excellence and innovative solutions that drive success for Pernod Ricard’s esteemed brands.”

     

    Speaking on retaining the media mandate, Ajay Gupte, CEO – South Asia, Wavemaker said: “This is a moment of pride for all of us at Wavemaker and GroupM. Pernod Ricard India is one of the most prestigious brands we have been associated for more than 2 decades, and it’s an absolute honour for us to continue this relationship further.  The retention is a ratification of our efforts and deep understanding of Pernod Ricard India’s business and our capabilities to deliver innovative solutions in media and marketing communications. I am extremely grateful to Pernod Ricard India for reaffirming their faith in us.”

     

    Added Mansi Datta, Chief Client Officer & Office Head – North & East, Wavemaker India said, “I am falling short of words to express the excitement on retaining the media mandate for Pernod Ricard. We are extremely happy and thrilled to start a new chapter in this next lap of our relationship. Wavemaker and Pernod Ricard India together have created many industry firsts media and content partnerships. We are committed to continue creating unmatched brand solutions and help Pernod Ricard India build stronger consumer connects going forward.”

     

  • Introduces India's first exclusive metaverse fashion campaign

    Blenders Pride Glassware Fashion Tour unveils 16th edition

    By Our Staff

     

    In its 16th year, Blenders Pride Glassware Fashion Tour, powered by Fashion Design Council of India, has reimagined its legacy to bring a more youthful, inclusive, and innovative edition. Taking a 360-degree approach, to create a first-of-its-kind amalgamation of fashion and technology, the Fashion Tour entered the Metaverse this year.

     

    Speaking about the exclusive metaverse campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “The 16th edition of Blenders Pride Glassware Fashion Tour has entered a new era of fashion & lifestyle in a cutting-edge new avatar. Taking the Fashion Tour to the metaverse is an attempt to make fashion more inclusive, accessible and futuristic. This is the first time an Indian fashion show has been presented in the Metaverse exclusively. It is part of our journey of celebrating the ‘Pride’ of today’s youth.”

     

  • Pledges to remove mono-cartons from packaging by June 2023

    Pernod Ricard India promotes eco-conscious consumption

    By Our Staff

     

    Pernod Ricard India (PRI), a multinational alcohol beverage company , unveiled its #OneForOurPlanet campaign, which sets in motion the elimination of 100% permanent mono-cartons from its packaging by June 2023. The campaign aims to bring together ‘responsible consumption’ practices and nudge today’s purpose-driven consumers to make eco-conscious decisions.

     

    Talking about the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “The world has entered a new era of sustainability and we are catering to consumers who are becoming increasingly eco-conscious. They are seeking brands and products that bolster a sustainable impact on the environment and planet at large. As a responsible corporate citizen present in India for over 25 years, sustainability is key to Pernod Ricard India’s operations and our new campaign #OneForOurPlanet is a testament to our commitment. Through this campaign we aim to inspire consumers to not only make eco-conscious purchase decisions but also champion this cause and help us evangelize this into a larger movement. We are humbly proud of this initiative and also urge our industry peers and partners to unbox their ‘spirits’ and join this initiative that’s another one for our planet.”

     

  • Lowe Lintas creates campaign film 'Made of Pride'

    Alia Bhatt to be the new face of Blenders Pride

    By Our Staff

     

    Blenders Pride welcomed Alia Bhatt as the new face of the brand with a campaign film, ‘Made of Pride’. Conceptualised by Lowe Lintas, the TVC has been shot by the famous French filmmaker and visual artist Jean Claude Thibaut, known for his path-breaking work in Luxury Lifestyle.

     

    Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride. Our new campaign celebrates the pride of being your authentic self, showcasing Alia’s strength of character and resilience.  In a world where making safe choices comes easy, the new campaign aims to nudge today’s confident consumers, and encourage them to let their pride be the catalyst in making authentic choices that take them further in life.”

     

    Added Prateek Bhardwaj, Chief Creative Officer – Lowe Lintas: “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handle success. With Alia Bhatt staring down the limelight in a never-seen-before avatar, the brand boldly challenges older notions of pride, and encourages us to unabashedly own our choices.”

     

  • Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker

    Absolut launches new global campaign ‘Born Colourless’ in India

    By A Correspondent

     

    Vodka major Absolut has unveiled a new campaign titled ‘Born Colourless’. Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker.

     

    The campaign also features 31 Pernod Ricard employees from different nationalities and ethnicities together with real people who have challenged the biases and societal norms.

     

    Commenting on the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Absolut as a brand has always believed in an open, inclusive world and used creativity to drive change and progress. With our new campaign ‘Born Colourless’ the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences.  It gives us immense pride to see our own employees and real people from across the world come forward to be a part of the film, to drive these beliefs.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “It isn’t often that a core product truth and a human belief come together cohesively to present before the world a compelling point of view that is, unarguably, the need of the hour. That’s what ‘Born Colourless’ is all about. An idea born out of the creative tenets of the Absolut worldview, aimed at creating a better tomorrow. The idea is also a tribute to a client who backed this courageously and in full measure – going as far as getting employees from across the world to feature and play many roles in the commercial. All of which make this idea very special for us.”

     

     

  • The campaign featuring Rahul Khanna looks at “goodness through the lens of time”

    Seagram’s 100 Pipers new TV ad features Rahul Khanna

    By A Correspondent

     

    Seagram’s 100 Pipers Music CDs has had its advertising revolving around the thought ‘Be Remembered for Good’. The latest campaign features actor Rahul Khanna and looks at goodness through the lens of time.

     

    Speaking about the latest campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘Be Remembered for Good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience & inspire more people to devote themselves to a greater good.”

     

    Added Nitin Srivastava, Group Creative Director, Ogilvy: “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what’s remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers – a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us ‘Be Remembered for Good’.

     

     

  • On-boards global cricketing icons Faf du Plessis, Ben Stokes, KL Rahul, Andre Russel, Kane Williamson, Mitchell Starc & Angelo Mathews as brand ambassadors

    For Royal Stag, ‘It Starts with You’

    By A Correspondent

     

    Seagram’s Royal Stag has announced its new campaign, ‘It starts with You. Make it large.” The campaign features seven cricketers – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.

     

    The latest TVC, created by Ogilvy & Mather and directed by Llyod Baptista, has attempts to capture the emotions, hard work and grit of these cricket stars.

     

    Speaking on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams.

     

    Sharing his experience, Piyush Pandey, Worldwide, Chief Creative Officer, Ogilvy added: “The cricket World Cup is the largest stage there is for a cricketer and what better brand to pay tribute to that stage than Royal Stag. The latest commercial features 7 of the world’s best cricketers and traces their journey from dreaming the big dream of playing for their country, to passionately working toward it and finally achieving it. Royal Stag’s ‘Make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’.

     

     

  • The campaign has been introduced with two films – ‘The Bond’ and ‘The Memory’

    Glenlivet celebrates with two films in new campaign

    By  A Correspondent

     

    The Glenlivet launched its new campaign celebrating the proposition of definitive moments in life.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “The Glenlivet campaign has been designed to celebrate moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude and noise, what we need is those definitive moments and the three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

     

    Added Miriam Eceolaza, Marketing Director, The Glenlivet: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

     

    Said Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India: “Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience.”

     

     

  • New campaign celebrates the spirit of collaborative partnerships

    Chivas unveils the power of shared success in its latest campaign

    By A Correspondent

     

    Chivas Regal has released its new India-specific ad campaign titled ‘Win the right way’. The campaign continues to drive the brand belief of shared success through a 360-degree communication across digital, TV, print, outdoor platforms.

     

    Said Girish Patil, General Manger- International Brands, Pernod Ricard India: “We are excited to share the latest communication by Chivas which continues to inspire the new generation who desire to make a positive impact on the world and who truly believe that success tastes best when shared and celebrated together.”

     

    The campaign, orchestrated by Ogilvy, saw the coming together of talents like Director Bharat Sikka, DOP Antonio Paladino, Production Designer Sebastian Krawinkel and Styling by Savio Jon.

  • The entertainment, sports and content arm of media agency Maxus delivered an association of the forthcoming film Bajirao Mastani's period drama essence with the Blenders Pride Fashion Tour 2015

    Maxus ESP gets showcases ‘Bajirao Mastani’ designers at Blenders Pride shows

    By A Correspondent

     

    Maxus ESP, the entertainment, sports and content arm of media agency Maxus, delivered an association of the forthcoming film Bajirao Mastani’s period drama essence with the popular Blenders Pride Fashion Tour 2015.

     

    “Maxus ESP is committed to creating storytelling opportunities for brands beyond conventional engagements. A compelling story, if married with the right attributes of a brand has the ability to create strong resonance with viewers/consumers,” said Rahul Dua, Creative Director, Maxus ESP.

     

    Said Raja Banerji, Assistant Vice President, Pernod Ricard India: “The right associations can exponentially multiply the power of communication. The timeless epic, whose legacy has stayed with us for years, found a natural blend of creative inspiration in the Blenders Pride Fashion Tour, a name that has come to epitomize style and good taste. We are thankful to Maxus ESP, our media partners, for helping us achieve our objectives.”

     

  • As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

    Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

    By A Correspondent

     

    Pernod Ricard India has appointed Lowe Lintas Delhi as its brand communication partner. The agency was shortlisted after a multi-agency pitch. Lowe Lintas Delhi will be the second agency which will work on the wide portfolio of brands in a dual agency format.

     

    As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India including Absolut, Blenders Pride, Nine Hills among others.

     

    Sharing his views on appointing the agency, Sumeet Lamba, Executive Director Business Development, Pernod Ricard India, said, “We are delighted to be associated with Lowe Lintas Delhi who will partner us in our journey ahead for some of our core brands. The team showcased their ability to think in a very non-linear way and that’s what made the selection decision easy for us, we look forward to harnessing Lowe Lintas’ expertise to make sure the team delivers some amazing work.”

     

    Naveen Gaur

    Commenting on the win, Naveen Gaur, President, Lowe Lintas Delhi said, “It’s a very exciting and challenging category but the more thrilling part is working with Pernod Ricard India. They have a bouquet of some iconic brands like Absolut and Blenders Pride and our task will be to take the brands further in a very unique and a disruptive way. We are really looking forward to our association with Pernod Ricard India to create some outstanding and out-of-the-box work.”