MxMIndia

Tag: Performics

  • The company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products

    Lenovo hands over digital mandate to Performics

    By A Correspondent

     

    Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Lenovo has the distinction of being the largest personal computer (PC) manufacturer in the world serving customers in more than 160 countries. The brand has re-invented and invigorated the personal computer category and has changed the way consumers perceive computing devices.  In the past decade, the company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products.

     

    Mayoori Kango

    Mayoori Kango, Managing Director, Performics. Resultrix says, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

     

     

    Bhaskar Choudhuri

    Bhaskar Choudhuri, Director Marketing, Lenovo India says “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership.”

     

  • Resultrix – A Performics Company, India's leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations.

    Resultrix appoints Tanmay Mohanty as COO – India

    By A Correspondent

     

    Resultrix – A Performics Company, India’s leading performance marketing agency, announced the appointment of Tanmay Mohanty as its Chief Operating Officer for Indian operations. Mr Mohanty will be directly reporting to Gulrez Alam, COO – Global, Resultrix.

     

    Mr Mohanty, with an extensive and diverse work experience of close to 14 years, has been a part of organisations of repute at the management level. As he joins Resultrix, he brings his vast experience in the field of Marketing, Advertising, Brand Management, Direct Sales, BTL, Strategic Account Management, Business Development, and Administration. Prior to joining Resultrix, he was the COO of Interactive Media And Communication Solutions Pvt. Ltd. (id8 Labs). He has earlier been associated with organizations like Jasubhai, Merchant Media, Dalal Street, and Urja Communications.

     

    Speaking on his appointment, Mr Mohanty said, “Resultrix has an excellent track record as a leading player in the search and interactive services industry. I look forward to working with the talented and dynamic team at Resultrix and being a part of the company’s future.”

     

    Mr Alam added, “It’s great to have Tanmay on board with Resultrix. We are looking at strengthening our leadership team at Resultrix as we continue with our focus on being at the forefront of the ever evolving digital and interactive services industry. Our clients will benefit from Tanmay’s vast professional expertise spanning across multiple industries. As Resultrix’s success story continues, Tanmay’s insights and leadership will give that extra fillip to take it to the next level.”

     

    Resultrix, founded in 2008, is a performance-based digital marketing agency, managing over 120 brands across multiple screens and mediums. Its bouquet of interactive services includes search engine marketing (SEM), search engine optimization (SEO), web design & development, web analytics, social media marketing & display advertising.

     

  • This acquisition strengthens Publicis Groupe's presence inIndiaas well as its digital dominance

    Resultrix is now a Publicis Groupe company

    By A Correspondent

     

    Publicis Groupe has announced the acquisition of Resultrix, an award winning digital marketing agency with an international footprint in India, Singapore, the UAE and the US. This acquisition strengthens Publicis Groupe’s presence in India as well as its digital dominance.

     

    Resultrix was founded in 2008 and has grown to be the leading performance marketing agency in several strategic markets. Resultrix employs over 100 specialists across its global offices in New Delhi, Mumbai, Singapore, Seattle and Dubai. The award-winning agency provides a full suite of services including search engine optimization, search engine marketing, online media, web-design, analytics, media buying, social media strategy, and mobile marketing with a differentiated set of performance-based business models. Resultrix’s extensive clientele comprises both international and local brands including Corbis Corporation, Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and Emirates National Bank among others.

     

    Talking about the acquisition, Daina Middleton said: “Clients are demanding best-in-class specialized skills and seamless digital integration at scale. Resultrix has an impressive track record as a leading search and interactive services agency. Their highly sophisticated suite of digital solutions perfectly complements our offering and will solidify our leadership position around the world.”

     

    Resultrix will operate as a unit within Performics, under the name ‘Resultrix, a Performics Company’. Its founders, Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan, Managing Director of Performics, Asia Pacific.

     

    Vidur Luthra, CEO for Resultrix said: “We were founded on the belief that digital advertising provides the opportunity to disrupt the traditional media business models and this is a great opportunity to join a network that is renowned for being at the forefront of the industry. It allows us to realise our ambitions and leverage our skills, strengths and experience across a larger group footprint which is of huge benefit to our clients and teams.”

     

    This acquisition confirms Publicis Groupe’s ambition to accelerate its presence in fast-growing markets and develop its capabilities in digital in order to better serve its clients.

     

    Srikant Sastri, VivaKi Country Chair for India added: “India promises huge growth potential and opportunities, especially in the area of digital. This investment demonstrates our commitment to developing our networks in fast-growing and important markets and sectors.”

     

    According to the current ZenithOptimedia Advertising Expenditure Forecast (June 2012),India, the world’s 16th largest advertising market, will see an increase in advertising expenditure of 6.8 per cent over the course of 2012. Along with Brazil, Russia and China, India is forecast to account for 35 per cent of total global growth.

     

    The acquisition of Resultrix, which is subject to regulatory approval, is a testament to Publicis Groupe’s strategic commitment to expanding its operations across India, where the Groupe aims to double its size by 2015.

     

     

  • This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft's Search business

    Microsoft moves digital biz to Reprisemedia

    By A Correspondent

     

    Reprisemedia India will now handle the Digital Media AOR for Microsoft India across Display and Search. The business has been transitioned from WPP-owned Quasar and Publicis’s Performics.  Reprisemedia India will now work as an extension of Lodestar UM who has been the lead media AOR for Microsoft India for the past 10 years.

     

    “This shift aligns India with Microsoft’s global move to consolidate digital media buying and search with UM. 2012 will be a game-changing year for Microsoft with the impending launch of Windows 8, coupled with exciting developments across our entire product portfolio. We look forward to working with Reprisemedia and deepening our partnership with UM,” said Shafalika Saxena, CMO of Microsoft India.

     

    Anjali Hegde, CEO Reprisemedia India, added: “This is the most significant thing that has happened to Reprisemedia and we are really excited about the opportunity to work with Microsoft. It considers digital as a core and mainstream medium and that mindset allows a digital agency to push its boundaries of innovation and creativity – in short, a dream client to work for.”

     

    This new arrangement comes into effect from July and will leverage global expertise from across the many markets where Reprisemedia handles Microsoft’s Search business.

     

    “However, Reprisemedia India comes with an added advantage,” added Anamika Mehta, COO Lodestar UM. ” As a full-service digital agency, its offering extends far beyond Search, into the realm of Digital Display, Content and Application.  Reprisemedia will complement the unique strength of Lodestar UM within the Content space.”