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Tag: Performics.Resultrix

  • The business was won as part of a pitch against leading agencies

    Performics.Resultrix wins NIIT’s digital mandate

    By A Correspondent

     

    NIIT Ltd. has entrusted its digital mandate with Performics.Resultrix, the digital end-to-end solutions company under Zenith India. The business was won as part of a pitch against leading agencies.

     

    Mayoori Kango

    Confirming the development, Mayoori Kango, Managing Director, Performics.Resultrix said: “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”

     

    Added Kshitij Jain, Vice President- Marketing, Global Retail Business at NIIT: “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. ~95% of our consumers are online and ~85% research online before taking a decision. A large part of them are also adopting e-learning with us, especially in the Working Pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.

     

     

  • The ads used Dynamic Creative Optimization (DCO) technology from Hockey Curve

    Performics.Resultrix executes Hotstar’s election day campaign

    By A Correspondent

     

    This news has come in much after the elections have happened, here’s it any which way: Performics.Resultrix powered up the Gujarat and Himachal Pradesh state election display campaigns for Hotstar, with its new technology. The display ads featured real-time updates from the elections that happened in December 2017. The ads used the unique Dynamic Creative Optimization (DCO) technology from Hockey Curve.

     

    Said Tanushree, Managing Partner from Performics.Resultrix: “This campaign is revolutionary and delivered outstanding results for Hotstar. It was strategised and executed through a mix of automation, machine learning, data and analytics, and predictive marketing – areas where we are market leaders. We look forward to doing more of such smart, breakthrough work that delivers sharp ROI for clients.”

     

    And this is what a Hotstar spokesperson said: “Our endeavour has always been to create enriching experiences for viewers whether it is through outstanding content or advertising. The campaign strategy amplified updates in real-time, bringing in huge base of interested audiences. No doubt this added to the popularity and followership of election coverage of Hotstar. We will work closely with Performics.Resultrix on more of such creative and strategic partnerships.”