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Tag: Percept Sports & Entertainment

  • The scope of work encompassed conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism

    Percept bags Marketing & Promotions mandate for Maharashtra Tourism

    By A Correspondent

     

    Percept Sports & Entertainment has bagged the brand activation and promotions mandate for Maharashtra Tourism. Percept Sports & Entertainment’s 360-degree scope of work encompassed conceptualizing the complete event design, managing and executing all promotional activities dedicated to promoting Maharashtra Tourism.

     

    Taking forward the mandate, Percept Sports & Entertainment conceptualized and executed a 3 day Road Show in Japan from 9th to 11th September, 2015 with support of the Wakayama prefecture, Japan. The Honourable Maharashtra Chief Minister Devendra Fadnavis headed the delegation and was accompanied by top officials of the Maharashtra Tourism Development Corporation, including Paraag Jaiin Nainutia, Managing Director – MTDC, Hon. Secretary Tourism & Cultural Affairs Maharashtra – Mrs. Valsa Nair Singh, Hon. MP. Ramdas Athavle and Industries Minister – Maharashtra State – Subhash Desai.

     

    Hon. Chief Minister Devendra Fadnavis met leaders and businessmen in Osaka on 9th September at Hotel New Otani and Tokyo at Indian Embassy where he pitched in for Japanese investments in India and also pitched for the Tour and Travel operators from Japan to increase the tourism footprint into India. This was followed by the historic signing of the MOU (Memorandum of Understanding) between Babasaheb Ambedkar Marathwada University and the Koyasan University.

     

    The MTDC (Maharashtra Tourism Development Corporation) road show commenced from 9th September at Hotel new Otani Osaka, followed by a grand event at Koysan to inaugurate the Ambedkar statue at The Koyasan University, in Mount Koya, Wakayama Prefecture, Japan, on September 10th. On 11th September a road show was organised for Tour and Travel partners at the Indian Embassy of Tokyo. 12th September saw cultural performances by Wakayama Prefecture where the monks of Kumano performed the traditional trumpet shell act. The event also witnessed some brilliant and vibrant cultural dance forms from the state of Maharashtra.

     

    Speaking on the occasion, Honorable Shri. Devendra Fadnavis, Chief Minister, Maharashtra expressed, “Koyasan has been revered as a Buddhist destination, enchanting various tourists and spiritual Buddhists world over. Dr. Babasaheb Ambedkar, the creator of the Indian constitution, was also the man who revived Buddhism in modern India and thus, unveiling a statue of the father of Indian Constitution in the sacred Buddhist site in Japan is an utmost honor. I would like to thank the Government of Japan for this opportunity. Mr. Yoshinobu Nisaka, Governor of Wakayama also thanked Mr. Fadnavis and Maharashtra Tourism for this thoughtful gesture.”

     

    Secretary, Tourism Government of Maharashtra, Valsa Nair said, “With this road show in the commercial capital of Japan and one of the global cities of the world, we intend to have exchange of ideas and invite the tourist and businessmen alike to make the most out of the inflow of information that we bring along with this road show and explore the opportunities with regards to tourism and investment. This will definitely further strengthen the bond of both the countries with barter of cultural and financial thoughts.”

     

    Paraag Jaiin Nainutia, Managing Director – MTDC, said, “We are very grateful to all those who have made this road show possible and smooth to conduct, my friends and colleague at MTDC, Government of Maharashtra officials, Mrs. Deepa Gopalan Wadhwa, Tajima San the Director, Wakayama Prefecture and the very hospitable people of Japan. We sincerely hope that this exchange of information between the business communities, diplomats and the travel trade delegates result into a successful partnership and influx of tourists in both the countries.”

     

    Speaking on this significant account win and the successful 3 day road show across Japan, Sanjay Shukla, Chief Operating Officer, Percept One said, “It’s an honor to have won the MTDC mandate and we were determined to surpass their expectations with an innovative and memorable show. The entire event execution was a challenge given the distant location and lingo of Japan, but every element and detail was superbly synchronized and managed by every member of the Percept team to deliver a fantastic show that helped to achieve the goal of positioning Maharashtra as a prime investment and tourist destination. We appreciate the level of trust showed in us by MTDC and look forward to handling many such challenging and unforgettable events with them in the future.”

     

  • The former TBWA India Group CEO has quit just six months after taking over the job

    Percept One CEO Shiv Sethuraman resigns

    By Pritha Mitra Dasgupta

     

    Shiv Sethuraman, chief executive officer at Percept One, has quit just six months after taking over the job. “Something really exciting and challenging has come up that I wish to pursue,” said Mr Sethuraman, who was CEO at TBWA India Group before joining Percept earlier this year. “Percept was a short but enjoyable journey,” he said. Percept One is the integrated marketing and communications division of the company.

     

    Mr Sethuraman was brought in with the mandate to integrate all marketing and communications businesses of Percept. Sanjay Shukla, CEO at Percept Sports & Entertainment, will now have the additional task of handling Percept One. “Currently, Percept One needs integration and growth which he can handle till we recruit someone from the advertising industry to drive the business,” said Harindra Singh, founder, vice-president and managing director of Percept. Shukla has no advertising background.

     

    Mr Sethuraman joined TBWA India in 2008 from Ogilvy Paris, where he was managing director since 2005. Before that he was vice-president at Ogilvy’s Mumbai office. Singh said Percept’s marketing communications business is growing faster than the industry average and “it needs a senior leader who can drive growth”.

     

    He spends more time on building the company’s live business that owns five intellectual properties including electronic dance music festival Sunburn, because “in India there is no standard operating procedure for the IP business and therefore it requires an entrepreneurial approach and more time”.

     

    Source:The Economic Times

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