MxMIndia

Tag: Percept Media

  • Veteran industryperson Shripad Kulkarni uses his to-be-launched AdXforce software to forecast festive spends in print, in the first of a three-part series

    ‘Print festive spends to degrow 8% from last year’

     

    By A Correspondent

     

    Shripad Kulkarni

    Veteran advertising professional Shripad Kulkarni has been leading consulting assignments in the fiels of strategy, content and adsales. Having helmed teams at Carat, Percept Media and Vizeum and also running a media training and consultancy company called M:Ideas which was bought over by Carat Integra, Kulkarni is set to launch AdXforce, an end-to-end software solution for adsales, which facilitates sales process, Call calendar management and CRM.

     

    Using AdXforce, Kulkarni undertook the unenviable task of forecasting the festive season spends for MxMIndia. This is the first of a three-part series. The first focuses on print, and the other two will be on television and other media (outdoor, radio and digital). This report is part of a comprehensive white paper the veteran professional and his team have worked on

     

    Read on…

     

    So, how did the All India festive 2019 Kick Start till Shraadh period go?

     

    Again, we must note that the government infusion had not set in by then, and ad Industry had just got out of an additional adspends on TV due to ICC World Cup.

     

    :: In keeping with the past year trend, Print Innovations grew at a
    healthy 11%

    :: Retail and Personal care grew in Print

    :: Significant drop over 2019 levels in Newspapers SQC by 10%. Shradh was also a washout for print.

    :: Other than Retail, all other volume contributors seem to be holding on to their spends for the Diwali phase.

     

    :: So what’s the Outlook for festive 2019 looking like?

    :: Going by the first weekend of Diwali Phase, positive sentiment is led by new categories. High contributors are not yet too bullish. Sentiment is crucial here, and it seems to be in place for now. This should continue into the Wedding/Holidays Season. The Diwali phase, aided by an extended 6-weeks buying season, should grow and perform better. I assume there will be no increase in rates for any media.

     

    So, my forecast for the festive 2019 is that with a normal last-minute surge:

    :: Print spends will be at around 8% below last year’s level

     

    So what’s the bellweather Onam verdict?

     

    Firstly, we must note that Onam was shrouded in the current slowdown. Latest positive infusion by the government set in after Onam

    :: The upside:

    :: Onam advertising bounced back from the low levels of 2018 due to the unfortunate floods.

    :: A cautious but optimistic start to the Season with 12% more ads in Print than 2017.

    :: Print dominance is visible – with growth in ads driven by long tail of advertisers and better performance than TV.

    :: Services, Auto and HH products Sectors grew for TV and Services, Auto and also Auto grew for Print.

    :: The downside

    :: Significant drop over 2017 levels in TV 4% in GRPs and 7% on Duration

    :: A 4% drop in SQC– reflecting the market sentiment at that time.

    :: Print Innovations did not kick off in time for Onam season

    :: Retail, Durables, Food & Bev and Personal Care – the volume drivers did not take off this Onam.

     

    For full report, click on www.shripadkulkarni.com after 4pm today (Oct 4)

     

     

  • Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot, CoSpirit MediaTrack, Tre Kronor and Percept Media are among Local Planet's

    Leading independent media agencies join forces to form Local Planet

    By A Correspondent

     

    A consortium of the world’s leading independent media agencies have joined forces to launch Local Planet, a new global media agency network.

     

    At launch, Local Planet operates in over 40 markets across the world and includes Horizon Media in the U.S., the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media among its founder shareholder agencies.

     

    The Local Planet network will be lean, agile and devoted to client service and media solutions on the ground and is committed to providing its international clients with a level playing field in accessing international strategy, value, transparency, technology and talent.

     

    Martyn Rattle, formerly Global CEO of Vizeum and Global Chief Client Officer of Aegis Media, has been named Global CEO of Local Planet. Bill Koenigsberg, President, Founder and CEO of Horizon Media, the largest and fastest growing privately held media services agency in the world, has been named Chairman of the new network.

     

    All the main shareholder agencies’ founders and leaders will sit on the newly formed Local Planet Group Board, leveraging the talents and experience of some of the leading names in the media industry.

     

    “CoSpirit MediaTrack was a founder agency of Columbus Media International, a collective of highly respected and like-minded local, independent media agencies, sharing the same values and passion for providing clients with tailored, best-in-class, local media services and solutions,” said Florian Grill, Founder and CEO of CoSpirit MediaTrack, France and Board Director, Local Planet.

     

    “Market developments and the changing needs of international clients have inspired us to evolve the Columbus model.  We have, therefore, chosen an internationally experienced global CEO, supported by a senior network team, who will help us take the best of Columbus and create a genuine, globally competitive network that will appeal to a range of international clients who are looking for a different international agency partnership solution. We are, therefore, now launching Local Planet, a privately owned global media agency network, the only one of its kind”, said Jose Luis de Rojas, CEO, Zertem Communications Group, Spain and Board Director, Local Planet.

     

    “We know that many international marketers are looking for an alternative to the holding company model, a more agile and service oriented solution built around their specific needs, said Martyn Rattle, Global CEO of Local Planet. The shared experiences of starting successful independent agencies from scratch is an important factor behind Local Planet and its culture. Each one of Local Planet’s agencies has started, grown and succeeded by fighting for and on behalf of their clients.  We are now bringing that start-up, independent spirit to our global network. We are looking forward to working together with international clients in the pursuit of shared success.”

     

    The Local Planet model also allows it to offer its clients best-in-market, tailored technology and data solutions through its local and international partnerships, rather than offering a ‘one size fits all’ approach.

     

    The network agencies currently work with some of the world’s most recognisable brands, including Geico, Capital One, Nike, IKEA, Viacom, Pfizer, H&M and Kayak, among others.

     

  • He joins the GroupM agency from Percept Media

    Motivator motivates Mohandas to move in as Client Leader

    By A Correspondent

     

    Amol Mohandas

    Motivator, a media agency from the house of GroupM, has appointed Amol Mohandas as the Client Leader on all businesses. He will be based in Mumbai and will oversee all businesses of Motivator in the city.

     

    With over 15 years of experience, Amol joins Motivator from Percept Media where he was responsible for heading the west region business and identifying and acquiring leads for new business developments. He was also successful in initiating and acquiring the ISO 9001-2008 Certification, a first for a media AOR in the country.

     

    Prior to joining Percept Media, Amol established his own venture, Weave Through Communications. The company provided multi-platform communication solutions to its clients. He has also been a part of Mediacom as the General Manager for the UAE region, Starcom MediaVest Group as the associate Media Director and Mindshare.

     

    Commenting on the new addition to the team, Trishul Bhumkar, General Manager, Motivator said, “All our clients have had a fantastic 2015 and the momentum is only going to increase. We are getting ready to deliver on their business ambitions going forward. To do this we found the right senior leader in Amol. With a deep understanding of communication planning and having been an entrepreneur himself, Amol will be able to deliver on our client’s business results. Under him, Motivator’s Mumbai client leadership team is fully strengthened.”

     

    On his new assignment, Mohandas said, “It is a happy feeling to be a part of an organisation where the objectives – the individual and the organisation – match! Looking forward to a long and exciting journey ahead where I can leverage my 360-degree experience across diverse work environments and contribute to the success of our client’s businesses.”

     

  • The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry

    Percept integrates media companies to form Percept Media as Shripad Kulkarni quits after 9 years

    By A Correspondent

     

    Media and entertainment major Percept has restructured and integrated its media and outdoor businesses into a single entity ‘Percept Media’. This follows the exit of veteran media professional Shripad Kulkarni as CEO of Percept Allied Media.

     

    Currently the Percept Group encompasses Allied Media – the media planning, evaluation and buying unit along with the Digital Media services arm; and Percept Out of Home – the communications specialist providing innovative solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature ‘Percept Media’, to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

     

    Ajay Upadhyay

    The leadership team of the newly created Percept Media vertical will comprise Ajay Upadhyay, COO, Percept Limited, who will serve as Chief Mentor to guide the integration process of the Media vertical; and Sanjay Shukla, COO, Percept One who will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.Following the exit of Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media. Rajneesh Bahl has been promoted to the post of Executive Vice President, Percept Media, and will also continue to serve in the capacity of CEO, Percept Out of Home overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

     

    Sanjay Shukla

    The restructuring in the nedia business is in keeping with the evolving and dynamic changes in the M&E Industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept’s clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.

    Kulkarni, who has spent the last nine of his 30-year work experience with Percept, will reportedly announce his next move later in the week.