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Tag: Percept Ltd

  • On the jury from India is Ajay Chandwani, Director – Percept Ltd

    Entries for Montreux Switzerland Festival close on April 10

    By A Correspondent

     

    So while Cannes Lions 2020 has been put off as has our own Abby and Goafest, the 31st edition of the Montreux Advertising Festival is scheduled this year at Montreux on April 16, 2020. Now Montreux Festival has been a precursor to Cannes for 30 years and one of Europe’s leading Advertising and Media festivals. Judging this year will be entirely done using online voting. And the event will also happen virtually.

     

    Veteran adperson and Director-Percept Ltd Ajay Chandwani is on the jury this year as well, and other than him are the following global stars:  Jonathan Fussel, Energy BBDO Chicago; Diana Casadiego, Havas Spain; Gary Du Toit, BBDO NY; Davide Boscacci, Publicis Italy; Izabella Cabral, TBWA/Worldwide; Eduardo Basque, Sao Paulo, Brazil; Luis Silva Dias, FCB International; Olivier Teepe, Cloudfactory, The Netherlands; Marcelo Lourenço, Coming Soon Creativity, Portugal; Istvan Bracsok, White Rabbit, Hungary; Andreia Ribeiro, BBDO Portugal; Sergio Spaccavento, Conversion, Italy; Daniel de Hora, Creative Boutique, Brazil: Fred Aramis, TBWA\Worldwide, New York.

     

     

  • There is a desirable exposure to brands. Hence advertising provides a wider canvas to work on and promises to be an integral part of marketing, says Ajay Chandwani

    The Anchor: Ajay Chandwani on 5 reasons why youngsters/MBAs should join advertising

    By Ajay Chandwani

     

    1. Brand Management

    For those who have studied MBA, marketing management is just one part of the spectrum, but one should realize that in advertising you also get to do brand management. This is a dynamic field to be a part with immense opportunity.

     

    2. Variety

    In advertising, you are not restricted to one industry, but you get to work on various categories. So if one time it is about selling a washing powder, next time it could be about selling biscuits and then about selling cars. One has to think different thus not getting stuck in stereotypes.

     

    3. You do it for a living

    Advertising promotes lateral thinking. It’s not that you can’t do out-of-box thinking in marketing, but in advertising that’s how you are making a living. You get to interact with creative minds and you need to be an ideas person to survive and succeed.

     

    4. Never a predictable moment

    You could get to work on a new product, marketing plans keep changing, new brands gets launched, so in short, there is no boredom. There is so much going around in advertising business that it promises to be one roller-coaster ride.

     

    5. Today advertising is at the helm of a marketing function

    The former has taken a 360 degree avatar which included advertising, PR, digital, BTL and the works. There is a desirable exposure to brands. Hence it provides a wider canvas to work on and promises to be an integral part of marketing.

     

    Ajay Chandwani is Director at Percept Ltd