MxMIndia

Tag: Percept H

  • Strategic alliance with Percept H to handle carmaker's media mandate for few models

    ZenithOptimedia to handle media duties for Toyota India

    By A Correspondent

     

    ZenithOptimedia India has been appointed as the media partner of Percept H for media duties for part of Toyota’s vehicle range in India, such as Innova, Corolla Altis & Fortuner and Camry Hybrid.

     

    ZenithOptimedia already handles Toyota across China, Europe and the US markets. The business will be handled out of ZenithOptimedia’s Bangalore office.

     

    Hari Krishnan

    Hari Krishnan, Managing Director, ZenithOptimedia says, “It is a matter of pride for us to collaborate with Percept H for Toyota media requirements. The competitive nature of the market calls for innovative media approach. By deploying our Live ROI tools we will amplify Toyota’s communication and support their powerful launch and growth plans in India.”

     

  • Percept H has won the creative duties for a new brand, Ditto TV, from the Zee Group. The account size is pegged to be at Rs10 crore.

    Ditto TV aligns with Percept H

    By Shubhangi Mehta

     

    Percept H has won the creative mandates for the recently launched Ditto TV, the OTT (over the top) television offering from Zee. The win comes after a multi-agency pitch. The account size is pegged to be at Rs10 crore.

     

    Commenting on the selection, Manoj Padmanabhan, Head of Marketing, Zee Digital said: “Since this is a new category inIndia, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept H was a winner in terms of understanding of the business and also in terms of crafting impactful creative.”

     

    Ayan Chakraborty, Chief Growth Officer, Percept H said: “The team is excited to be working on this brand, which is surely going to set a new trend in terms of media consumption in this country.”

     

    While this is the first time any of the media majors have invested in this technology inIndia, OTT TV is a proven and very successful format globally, for on-the-go consumption of media and entertainment. Some of the leading players like Sky generate a significant amount of revenues through this channel format.

     

  • Yatra.com finalises on its creative partner, mandates will be now handled by McCann. Estimated account size,15-20 crore.

    From y’day: Yatra.com entrusts McCann with creative biz

    By Shubhangi Mehta

     

    On the appointment of McCann, Pratik Mazumder Head Marketing & Strategic Relations at Yatra Online Pvt Ltd said,” Yatra and TBWA have decided to part ways, the helped us present ourselves as a ticketing brand and position us but now we felt the need of a bigger agency hence decided to call for a pitch. There was Ogilvy, Percept H, Maccann and TBWA involved in the process and we decided to get MacCann on board.”

     

    Sources close to the development have confirmed to MxM India have confirmed that there is also a media pitch happening for the online travel company.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.

     

  • Yatra.com finalises McCann as its creative partner; estimated account size INR 15-20 cr

    Yatra.com to partner with McCann for their creative business

    By Shubhangi Mehta

     

    Travel company Yatra Online has gone ahead and announced the appointment of McCann as its creative agency. McCann takes over from TBWA who handled the account for the agency until recently. On the appointment of McCann, a senior official from Yatra Online Pvt Ltd said, “Yatra and TBWA have decided to part ways. Though they helped us present ourselves as a ticketing brand and position us rightly in the online travel space, we felt the need to engage the services of a bigger agency and hence we called in for a pitch.” The official confirmed that the agencies that took part included Ogilvy, Percept H, McCann and TBWA.

     

    Sources close to the development have confirmed to MxM India that there is also a media pitch happening for the online travel company.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.

     

  • Dainik Jagran is on the lookout for a creative partner, sources close to the development said while confirming the news to MxM India.

    Dainik Jagran calls agency to handle its creative business

    By Shubhangi Mehta

    Dainik Jagran, the Hindi daily has invited agencies to handle its creative mandates, some of the agencies participating in the pitch are Grey, McCann, Percept H.

    Though no official confirmation could be attained at the time of writing this report, industry sources close to the development have confirmed the news to MxM India.

    Dainik Jagran was founded by Puranchandra Gupta in Jhansi in 1942. In 1947 Dainik Jagran shifted its headquarters to Kanpur, where it launched its second edition on 21 September 1947. The Rewa and Bhopal editions were added in 1953 and 1956. In 1975, publication of Gorakhpur edition started, followed by Varanasi, Allahabad and Lucknow in 1979. In 1984, Meerut edition was launched, followed by Agra in 1986, Bareilly in 1989 and Delhi in 1990. Between 1997 and 2006,

    Eighteen new editions were added, and through 2007-08, six new editions were launched.

    More than 55.7 million people read Dainik Jagran making it the largest read daily in India. Currently, Dainik Jagran’s 36 editions are published across eleven states of India.

  • SBI Funds Management Pvt Ltd calls for invite agencies to handle their creative mandates, requests for proposals for advertising agency on record.

    Creative call by SBI Mutual Fund

    By Shubhangi Mehta

    SBI Mutual Fund has invited advertising agencies to handle its creative mandate through a tender.

    The selected advertising agency will be responsible for complete planning, strategizing and execution of communication / branding requirements of SBIFMPL according to the brief sent by them, the agency will have to keep a track of all campaigns / activities of competition and provide an analysis of the same periodically for strategic inputs, the agency will be also being responsible to provide innovative ideas / concepts which can be executed.

    The agency will be appointed for a period of a year which may be extended further based on its performance.

    SBI Mutual Fund is one of the largest mutual funds in the country with an investor base of over 5.4 million. With over 20 years of rich experience in fund management, SBI MF is the most preferred Asset Management Company for all classes of Investors.