MxMIndia

Tag: Percept Group

  • The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry

    Percept integrates media companies to form Percept Media as Shripad Kulkarni quits after 9 years

    By A Correspondent

     

    Media and entertainment major Percept has restructured and integrated its media and outdoor businesses into a single entity ‘Percept Media’. This follows the exit of veteran media professional Shripad Kulkarni as CEO of Percept Allied Media.

     

    Currently the Percept Group encompasses Allied Media – the media planning, evaluation and buying unit along with the Digital Media services arm; and Percept Out of Home – the communications specialist providing innovative solutions in the outdoor and rural media arena. The revised structure will see the two media service companies integrate into a single vertical under the nomenclature ‘Percept Media’, to become a single platform offering innovative and collaborative 360-degree media solutions to stakeholders.

     

    Ajay Upadhyay

    The leadership team of the newly created Percept Media vertical will comprise Ajay Upadhyay, COO, Percept Limited, who will serve as Chief Mentor to guide the integration process of the Media vertical; and Sanjay Shukla, COO, Percept One who will be responsible for directly supervising the entire integration and restructuring process as a part of the Percept One portfolio.Following the exit of Kulkarni, the erstwhile CEO of Allied Media earlier this month, P M Balakrishna has been elevated to CEO, Allied Media and will also hold the position of Executive Vice President, Percept Media. Rajneesh Bahl has been promoted to the post of Executive Vice President, Percept Media, and will also continue to serve in the capacity of CEO, Percept Out of Home overseeing the entire OOH operations for the company. Milind Dewulkar will take charge as CFO of the newly created Percept Media vertical.

     

    Sanjay Shukla

    The restructuring in the nedia business is in keeping with the evolving and dynamic changes in the M&E Industry and will enable Percept to offer greater efficiencies in the way it operates and functions. The new structure would also offer Percept’s clients greater synergy in the range of solutions and service offerings in the media domain thereby translating into greater value add and a heightened level of customer service and value for all stakeholders.

    Kulkarni, who has spent the last nine of his 30-year work experience with Percept, will reportedly announce his next move later in the week.

     

  • Allied Media has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai

    Allied Media ropes in Shilpa Dhanu

    Shilpa Dhanu

    By A Correspondent

     

    Allied Media has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai. She will be reporting to Shripad Kulkarni, CEO, Allied Media and with a core team of senior and junior analysts will take care of research & analytical needs for clients across India. Shilpa will have a mandate of assisting and steering the strategy team of the company to newer heights. She also will be responsible in creating newer avenues and strategising various offerings of the company for the clients.

     

    Allied Media last year had launched “Centralised Data Analytical Cell” that specialises in leveraging various strategic initiatives across all media companies of the Percept Group for the clients. It will be conducting research and collating data on key sectors and industries on a round-the-clock basis. This data will help in giving a tailor-made report to the client and will help in effectively measuring all their communication campaigns including ATL, BTL, social media, word of mouth and other vehicles optimally.

     

    Shilpa Dhanu has more than a decade’s experience and has worked as Senior Manager-Consumer Insights – Star Media Entertainment Pvt. Ltd. She has also had a successful stint in UTV, Carat Media Services Ogilvy & Mather, MTV India, Zenith Optimedia, Initiative Media, and CSRIdentity.com where she has been instrumental in handling Research & Strategy for them.

     

  • Percept Live businesses will include all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space

    Percept Live takes flight with Rs 200cr investment

    By A Correspondent

     

    There’s no denying the endless opportunities that live events manage to throw up. Ask the owners of Percept who’ve organised some memorable – and of course profitable – events in the recent past. With the number of properties seeing an upward spike, the media and communications powerhouse has decided to house all its event properties under a newly instituted division, Percept Live.

     

    Percept Live businesses will include all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space. Some of the renowned IPs currently owned by Percept Limited includes Sunburn, Fight Nights, Bollywood Live, Lost Music Festival, Fan Football Championship, Champions of the World and Windsong Music Festival.

     

    The group would be pumping in close to Rs200 crore to execute its plans over the next three years. While Rs100 crore will be raised through equity, Rs50 crore will be raised through debt and the remaining Rs50 crore will be through internal accruals. Of this amount, Rs50 crore has already been raised and will be used in creating innovative IPs with global appeal as well as scaling up existing IPs.

     

    To take their plans in the space forward, the group has bought back former head Manuj Agarwal who has been appointed CEO of Percept Live and will be responsible for providing strategic direction to Percept’s IP business.

     

    Prior to coming back to Percept, Mr Agarwal was CEO-Television at Balaji Telefilms Ltd.  Mr Agarwal said: “I am delighted to take on this new and challenging role. This new initiative is designed to consolidate our efforts in the area of IP creation and management, and will ensure that we take ownership of our ideas and convert them into assets that would benefit our clients and Percept in the long run.”

     

    Elaborating on the prominence being laid on the new venture, Shailendra Singh, Joint Managing Director, Percept Limited said that for long Indian companies have been dependent on ideas from outside and failed to produce something spectacular from their own home ground. But all that is changing now and Indian ideas are now finding acceptance with the outside world. It was therefore essential to come up with ideas that are ‘glocal’ in nature.

     

    “We have been in the ‘Ideas’ business for the past 28 years and have been instrumental in creating many legendary Intellectual Properties in the past for our clients. The launch of a dedicated IP vertical is but a further extension to our existing knowledge and expertise in the Entertainment, Media and Communications domain and is in keeping with the growth plans of Percept in the coming years. Our vision is to convert path breaking innovative ideas into assets in order to create long term value for brand Percept as well as our clients and investors,” said Mr Singh.

     

    Of the several properties, Sunburn has been Asia’s biggest and most desired electronic dance music festival. It has completed five years and in its 6th year the brand is going truly global with Sunburn already finalized for SL, Singapore, Jakarta and Dubai, besides a big domestic calendar. Other events include Fight Nights – India’s first ever indoor boxing bouts between leading Indian and International boxers; Bollywood Live – the first ever multi-city Bollywood Dance Music Festival; Champions of the World – bringing together under one roof celebrated super-icons in the arena of Sports, Cinema, Business, Entertainment & Entrepreneurship; and Lost – a music festival extravaganza featuring International and domestic talent across various live music genres such as Pop, Rock, Dubstep, House, Reggae, Metal and R&B. Lost will be India’s largest Live Music Festival.