MxMIndia

Tag: Percept Activ

  • As Executive Vice President, Percept Activ, he will be responsible for overseeing and driving the Experiential Marketing Business at a national level

    Sameer Sethi elevated to EVP at Percept Activ

    By A Correspondent

     

    Sameer Sethi

    Sameer Sethi has been promoted to Executive Vice President, Percept Activ with effect from September 2018.

     

    As Executive Vice President, Percept Activ, he will be responsible for overseeing and driving the Experiential Marketing business at a national level, building client relationships, acquisition and retention.

     

    Said Sethi: “I am honoured to lead this team that has stood by me through thick and thin in these past few years. I’ve had the privilege of working with some of the best clients that one could wish for, both locally and globally. I look forward to taking Percept Activ to the next level in the coming years and establishing it not just as India’s best but a global name in the field of Activations and Experiential Marketing.”

     

     

  • Gawade's mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients

    Shashank Gawade appointed EVP, Percept Activ

    By A Correspondent

     

    Shashank Gawade

    Percept One has announced the appointment of Shashank Gawade as Executive Vice President, Percept Activ, with effect from September 6.

     

    Gawade’s mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients.

     

     

    Nupur Mahajan

    Said Nupur Mahajan, Chief Executive Officer, Percept One: “As advocates of multi-channel marketing we understand that the success of any tactical experiential activity strongly depends on strategy, data, creative insights and a seamless stitching together of these with the brand at the core. Shashank’s foray and expertise across FMCG, media sales, rural, technology start-ups and then also, media planning and buying coupled with his leadership ability and team play makes one almost certain that he will deliver copybook excellence.”

     

    Gawade is a communication specialist and was most recently associated with BrandVU as Managing Partner and consulted multiple organisations on scaling up, expansion and going to market. Prior to this he was leading the experiential marketing practice as National Director, Maxus and GroupM.

     

    Talking about his appointment, Gawade said, “I am ecstatic to contribute to Percept One at this point of my career and build a holistic marketing communication services delivery and strengthening the experiential marketing arm at Percept Activ. There’s a lot for us to offer by synergising services from the Percept bouquet, to drive value for brands that we work with. We have a lot to give back to the people who associate with us and it can be achieved by thinking intelligently, planning smartly and delivering consistently.”