MxMIndia

Tag: PepsiCo India Holdings Pvt Ltd

  • Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd

    D Shivakumar to Chair MMA India Board

    By A Correspondent

     

    D Shivakumar

    The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the appointment of the first MMA India Board of Directors, which includes 12 industry stalwarts, across the marketing, technology and advertising spectrum. The newly appointed board in their first board meeting set up an ambitious agenda to enable marketers to better understand and adapt to the evolving mobile environment in India with regards to advertising and commerce.

     

    Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

     

    The other board members include:

    • Ajit Mohan, President, Novi Digital Entertainment Pvt. Ltd
    • Amarjit Singh Batra, CEO, OLX South Asia
    • Amrit Thomas, Chief Marketing Officer, United Spirits Limited
    • CVL Srinivas, CEO South Asia, GroupM
    • Kirthiga Reddy, MD, Facebook India
    • Prasun Basu, MD South Asia, Millward Brown
    • Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited
    • Rohit Dadwal, MD, Mobile Marketing Association Asia Pacific Ltd
    • Senthil Kumar, Chief Creative Officer, J. Walter Thompson
    • Shireesh Joshi, Head – Strategic Marketing, Godrej Group
    • Vijay Shekhar Sharma, Founder & CEO, One97 Communications & Paytm

     

    Speaking on the appointment of the new board, Chairman D Shivakumar commented, “The Indian market is brimming with great opportunities for Mobile media and marketing. The MMA India Board of Directors brings together some of the best practitioners and  minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium.” He further added, “Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies.”

     

    “Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Rohit Dadwal, Managing Director for MMA APAC. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in India. The Board of Directors will be instrumental in shaping the future of the industry and developing the MMA and its initiatives. I look forward to working with them to drive the growth of our industry.”

     

    The MMA board members have commenced work on key initiatives that are focused on Research, Measurement and Education to help marketers understand consumer behavior and usage of data and non-data mobile users and capabilities across Voice, Text and Data. Studies will help evaluate and analyze traffic sources, path to purchase, creative campaign evaluation, mobile content, and mobile commerce. These initiatives will help in demystifying mobile marketing by cultivating inspiration, building capabilities for success and demonstrating impact thus supporting the growth of mobile as an indispensable part of the marketing mix.

     

     

     

  • An all-Brand Jury recognizes innovation and creativity in mobile marketing

    Jury & awards shortlist announced for The Smarties

    By A Correspondent

     

    The Mobile Marketing Association (MMA), announced the jury and awards shortlist for the 2015 edition of the MMA India Smarties Awards. The Smarties is the only global mobile marketing awards program that honours innovation, creativity and success in the field of mobile marketing. The MMA Smarties India Awards, where the final winners will be announced, will take place on September 16 2015 at The Leela hotel in Gurgaon.

     

    This year, an ‘all-Brand Jury’, led by Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt Ltd, and consisting of other celebrated marketers in India, will evaluate shortlisted campaigns under 15 categories. The jury will be joined by brand & communication research company, Millward Brown, The Smarties Knowledge Partner.

     

    “The mobile industry is about 20 years old and the mobile phone is the most deep personal experience for the user. Marketers are learning to innovate with this medium and I saw a number of great mobile marketing innovations from Colgate, HUL, PepsiCo, UB, Kelloggs and Paytm. We are in the third year of these awards and I expect to see a revolution here in the next few years,” said Jury Chairperson D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

     

    The shortlist consists of 62 campaigns over 15 categories from all over the country with an increment in participation from regional markets. The FMCG companies lead the pack, accounting for over 40 percent of the shortlisted entries. The range of industries which the campaign entries came from only underscores the growing prominence of mobile as a marketing medium. Lead Generation / Conversion / Direct Response, Product / Service Launch, Cross Media Integration, Best Brand experience in Mobile Rich Media, Relationship Building proved to be the most popular categories overall.

     

    “The response that we have received for The Smarties™ India 2015 is very encouraging and demonstrative of the growing potential of mobile marketing in India. These entries are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year,” said Rohit Dadwal, Managing Director, Mobile Marketing Association – Asia Pacific. “The campaigns that have been shortlisted are inspiring and demonstrate the countless applications of mobile marketing in India, and providing more opportunities for brands to get closer to their customers.”