MxMIndia

Tag: PepsiCo Foods

  • Highlights in-home experiences for consumers with message 'Ghar Par Lay's, Always'

    Lay’s launches new TVC

    By Our Staff

     

    Lay’s chips has launched a new TVC with actor Ishaan Khatter. It highlights the message of ‘Ghar Par Lay’s, Always!’ The brand has introduced these new packs in line with the continued demand and relevance of in-home experiences for consumers across the country.

     

    Speaking about the new launch and the TVC, Ishaan Khatter said: “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”.

     

    Sharing his thoughts, Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India added: “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends. Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences”.

     

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings – we are doing all this and more in the comfort of our own homes. And it’s only fair to make these occasions more joyous and delightful by making India’s most loved snack brand – Lay’s – an integral part of our ‘at home’ lifestyle. As our spots say ‘Ghar Par Lay’s, Always!’”.

     

  • Out of Control Chaat and Uncensored Tadka

    Kurkure films for two new flavours

    By Our Staff

    Kurkure has launched two new flavours – Out of Control Chaat and ‘Uncensored Tadka.  The TVC film features Kurkure’s brand ambassador, Akshay Kumar, and television actor, Kritika Kamra.

    Said Bhagyashree Navare, Associate Director and Category Head – Kurkure And Cheetos, PepsiCo India: “Kurkure is an iconic, Indian snack brand that continues to lead and disrupt the salty snacks category in India with its distinct product offerings and quirky storytelling. Kurkure has always been about transforming boring ordinary moments to entertaining moments. Our LTO campaign, is based on the insight that when you taste something truly lip smacking different from what you expect, you can react in unpredictable ways, making the situation full of fun and entertainment. With our limited-time, innovative Kurkure Out of Control Chaat and Uncensored Tadka flavours, we want to give consumers more reasons to have ‘masti-bhare’ mischievous moments with their friends & family.”

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Kurkure is all about twists and surprises. When innovative product flavours meet quirky storytelling and Akshay’s brilliant comic timing adds masala – then you know you’re in for a real treat. Watch our new Kurkure commercial and feel the masti of ‘Ab Laga Masala”.