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Tag: Pepsi IPL 2015

  • It's that time of the year when the country's getting set for IPL fever. Here'a a trendwatch from GroupM ESP

    Top 10 trends of IPL Season 8

     

    According to GroupM ESP, the entertainment and sports partnerships unit of media buying house GroupM, the sports industry has come of age in addressing sponsorship sales and integrating technology to drive audience engagement and advertising deals. “From selling tickets to selling an experience, Indian Premier League has come a long way,” said Vinit Karnik, National Director, GroupM ESP.

     

    In 2015, while teams will continue to beef up the in-stadium experience, there is an additional focus on technology integration. “It makes sense because if fans aren’t in the stadium, they’re watching it somewhere else – at work or home or in a café. And we also see a lot of new generation brands jump onto the IPL bandwagon,” he added.

     

    Here are the top 10 trends of IPL season 8, says GroupM ESP:

    1. E-commerce brands will dominate ad spends on broadcast platform. Top e-commerce companies including Amazon, Quikr, Flipkart, Paytm, Go-Daddy and Car Dekho have signed up for IPL 8

     

    2. Realistic sponsorship pricing strategies resulting in repeat purchases and a stable sponsor ecosystem Brands including USPA, Flying Machine, Ed Hardy, Ultratech, Videocon D2H, Sansui, Aircel, Etihad, HDIL, Tata Prima, HTC, Huawei and Idea Cellular have renewed contracts

     

    3. Increased dependence on crowdsourcing to create excitement around brands. Pepsi’s main summer campaign that will break during IPL 8 is crowdsourced and made by consumers

     

    4. Apparel is an emerging and popular sponsor category among franchises. Top brands like USPA, Flying Machine, Ed Hardy, Jack & Jones have committed to spending with various IPL teams

     

    5. IPL Fan Park idea to heighten interest and involvement in smaller cities and towns. IPL has launched Fan Parks – to create a stadiumlike experience by showing matches on giant screens – in 14-15 cities

     

    6. Enhanced broadcast production quality with regional language feeds. Sony Max is expected to broadcast the match in at least five regional languages including Tamil, Telugu and Bengali

     

    7. Digital platforms to create sustained and deep engagement with real-time analytics. All sports apps including those owned by Multi Screen Media, the cricket board and IPL teams are going to be active on Facebook and Twitter and other platforms to grab fan attention. This will also help with interactive data analysis

     

    8. Technology to enhance spectator interactions and engagement inside stadium. Mumbai Indians, Royal Challengers Bangalore and Kolkata Knight Riders are planning Wi-Fi inside stadiums

     

    9. Surround content to drive social conversations. The cricket board and all IPL teams have planned to release behind-the-scene content and is planning contest around IPL 8

     

    10. Smart talent acquisition by franchises has increased competitiveness with teams evenly matched. Post the auction in February, all IPL teams look equally competitive in Season 8.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game

    Three more IPL-linked TVCs unveiled

    By A Correspondent

     

    Sony MAX and SIX unveiled their TVC’s for the Pepsi IPL 2015 campaign ‘India ka Tyohaar’.

     

    In addition to the campaign ‘India ka Tyohaar’ launched in February this year, the channel unveiled three more thought provoking TVC’s which will inspire people to put aside their differences and come together to celebrate their love for the game.

     

    The television commercials showcase diverse situations with an underlying theme that Pepsi IPL has the power to break down barriers and unite people to join in the glory of the game. The first commercial seeks to break traditional social norms by depicting a progressive mother-in-law who invites her daughter-in-law to enjoy watching the game of cricket together with the family rather than serving food to the family. The second commercial depicts a rude and elderly shopkeeper touched by a five-year old’s selfless act of kindness. All the commercials are tied with the single thread of love and bonding, despite differences, which is what the IPL is all about.

     

    The TVC’s are conceptualized by ad man Sonal Dabral of DDB Mudra and directed by Anupam Mishra of Crazy Few Films.

     

  • DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'

    DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015

    By A Correspondent

     

    DDB Mudra West has recently won the creative account of Pepsi IPL 2015. The agency handles the creative mandate for Sony MAX further to which it got the Pepsi IPL 2015 account.

     

    In order to rejuvenate the cricket viewers’ interest for Pepsi IPL 2015 and prepare them for a different level of excitement, Sony MAX and DDB Mudra West have crafted a three staged campaign called ‘India Ka Tyohaar.’

     

    India is a land of festivals and cricket is a multicultural religion uniting every Indian. Just like every religion, cricket also has its festival – the Indian Premier League. Based on this thought, the idea for this year’s Pepsi IPL 2015 campaign – India Ka Tyohar talks about the tournament as a festival which not only unites India but also brings together cricket players from across the world, uniting as clubs, battling for the winning cup of Pepsi IPL 2015.

     

    The first phase of the campaign that kick-started on Feb 24, 2015 included teasers showcasing people from various walks of life gearing up for ‘India Ka Tyohaar’. Spun around one of the key messages of Pepsi IPL 2015; erasing differences (social classes, occupation etc.) between people, the three teasers have a fun-filled tonality to them.

     

    The recently released second phase of the campaign is the Pepsi IPL 2015 anthem. Penned by Sonal Dabral and his team at DDB Mudra West, the anthem is composed by the music artist brothers Salim-Suleiman. The anthem will further be followed by three more creatives around the theme of the anthem ‘Isme hai dilon ka pyaar, yeh hai India ka tyohar’.

     

    The TVCs will go on air closer to the tournament’s start and will continue through the event marking the third phase of the campaign. The campaign would be spread across electronic, print and digital mediums.

     

    Neeraj Vyas

    Commenting on giving the creative mandate to DDB Mudra West, Neeraj Vyas, Senior EVP & Business Head, MAX, said, “For Pepsi IPL 2015, we wanted to have a campaign that brings people together in celebrating a much loved sport like cricket. DDB Mudra West has the talent, creativity and expertise to deliver a promising campaign such as ‘India ka Tyohaar’ which invites people to partake in this fun and festivity by putting aside their differences. We believe the agency will help make the Pepsi IPL 2015 a national rage and strengthen the emotional affinity towards the tournament.”

     

     

    Rajiv Sabnis

    Quoting on the account win, Rajiv Sabnis, President, DDB Mudra West said, “It’s a great feeling to partner the biggest sporting campaign of India- the Pepsi IPL 2015. The focus is back on celebrating the sport, limited overs cricket, and celebrating the enormous fan-following that it has not just in India but around the world. Cricket unifies, it brings joy, it infuses optimism and it even rejuvenates the economy. Cricket has the power to bring Indians together as one nation and one people.  “India ka Tyohaar” is Sony MAX and Sony Six’s initiative to celebrate Pepsi IPL 2015 as the largest, unifying festival of India.”

     

    Sonal Dabral
    Sonal Dabral

    Quoting on the campaign, Sonal Dabral, CCO and Chairman, DDB Mudra Group said, “If Cricket is a religion in India, Pepsi IPL 2015 is its only true festival. Unlike any other sporting event in the world, it’s a microcosm of the passion, fervour and madness that envelops our country whenever cricket is played, uniting hearts and minds in its wake. And unlike any other festival in India, this is one festival that every Indian celebrates. It’s got the colours of Holi, the festivity of Diwali, the brotherhood of Eid and the joy of Christmas. What else can you call it but one amazing ‘India Ka Tyohaar’? It’s been a privilege and an honour to create this big idea for Pepsi IPL 2015. Here’s to Sony! Here’s to India Ka Tyohaar!”