MxMIndia

Tag: Peppa Pig

  • To lead the brand’s communication strategy

    Zeno named PR partner of Peppa Pig TV series

    By Our Staff

     

    Entertainment One (eOne), Hasbro’s global content studio, has awarded the integrated communications mandate of Peppa Pig, its popular children’s property, to Zeno Group India.

     

    Zeno will be responsible for leading the brand’s communication strategy, delivered across traditional, and new-age media channels in India.

     

    Said Robin Gay, Vice President, Global Franchise Strategy & Management: “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergized with how we wish to build Peppa Pig in India. Their understanding of media and influencers, and their ideas to draw Indian audiences to Peppa Pig excited us and we are delighted to be working with the extremely driven and creative team of Zeno.”

     

    Added Rekha Rao, Managing Director, Zeno India: “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”

     

  • Partners with Hasbro India for the Play-Doh Cans of Kindness campaign to impact over 1000 children across India

    Save the Children names Peppa Pig as Child Ambassador

    By A Correspondent

     

    Save the Children, a leading child rights organisation, has announced Peppa Pig as its Child Ambassador to promote the importance of leisure time. The popular character amongst kids, is represented by Viacom18 as its official merchandising and licensing partner.

     

    Speaking on the criticality of quality leisure time for children in the current context, Sudarshan Suchi, CEO, Save the Children said, “Play is essential for children as it helps in developing their imagination, dexterity, physical, cognitive and emotion strength. It allows children to conquer their fears and master the world. Undirected play allows children to learn social behaviours, to share, to negotiate and to resolve conflicts. More than anything, play allows a child to experience happiness and joy, which is a fundamental building block to any other right.”

     

    Added Mahesh Shetty, Head-Network Sales, Viacom18: “While the perils of the pandemic continue to exist, Right to Play is pertinent, especially in today’s times where kids continue to stay confined and are unable to engage, interact with the world around them. We are extremely delighted that Peppa has been chosen by Save The Children to be the Child Ambassador to promote Right to Play. We believe that Peppa has a strong influence on the minds of young kids and will play a key role in changing mindsets and reinforcing the value of play. Since 2016, Viacom18 has created a strong ecosystem for Peppa Pig with forays into broadcast, digital, merchandise and events. We look forward to partnering with eOne and Save The Children on the exciting initiatives planned in the coming months.”