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Tag: Penguin Random House India

  • She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA

    Niti Kumar to head marketing @ Penguin Random House

    By A Correspondent

     

    Penguin Random House India has announced that Niti Kumar has been appointed as Senior Vice President, Marketing, Digital and Communications for the company. She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA.

     

    Kumar was most recently Managing Partner (North) with MediaCom responsible for leading revenue, people, client relationships, strategy/ insights and new business for the company.

     

    Said Shrinagesh: “I am delighted that Niti will be leading our fabulous Marketing, Digital and Communication team which are going to be integrated henceforth to ensure greater discoverability for our authors and books. Niti will work closely with colleagues across the company, ensuring we’re aligned and progressing towards the ongoing goal of connecting to our readers as closely as possible.”

     

    Added Kumar: “I am extremely excited to be joining Penguin Random House India. For me, this role is probably the best amalgamation of a personal passion (books) and my professional expertise (communication and media). I look forward to working with the team at Penguin Random House India at adding more value to authors and their titles through the marketing function.”

     

     

  • The web series will launch in December on Fremantle Media's YouTube and Facebook simultaneously

    Penguin partners Fremantle Media to create web series

    By A Correspondent

     

    Penguin Random House India is collaborating with Fremantle Media India to produce a brand new web series, World’s Best Boyfriend written by Durjoy Datta.

     

    Commenting on the launch, Datta said: “I’m super stoked. The book resonated with a lot of my readers and I am sure this series would make the story reach out to a lot more people. I am positive that Fremantle Media will do a great job of it.”

     

    Added Ron Crasto, SVP, Branded Entertainment & Digital Partnership, Fremantle Media India: “We are delighted to be working with Penguin Random House and Durjoy Datta to bring this coming of age story about the emotions of young love to life. With captivating characters and relatable themes, we’re looking forward to attracting fans of the bestselling novel to our series as well as engaging new digital audiences.”

     

    Said Rukun Kaul, Head – Digital, Penguin Random House India: “We’re thrilled to be partnering with FremantleMedia on one of Durjoy’s bestselling books. We’re hopeful that his work will speak to the digital audiences just as poignantly as it speaks to his readers.”