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Tag: Peeyush Bachlaus

  • The campaign revolves around a message of Nerolac Paints being already present in homes in many different forms

    Kansai Nerolac launches ad campaign featuring Ranveer Singh

    By A Correspondent

     

    Kansai Nerolac Paints Ltd. (KNPL) has announced the launch of its new corporate brand campaign featuring its newly appointed brand ambassador, Ranveer Singh. The creative has been ideated by FCB Ulka under National Creative Director Keegan Pinto and directed by Shujaat Saudagar.

     

    Said Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd: “The new campaign focuses on the idea of giving our consumers, a thought of relooking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.”

     

    Added Kulvinder Ahluwalia, President, FCB Ulka Mumbai: “For over nine decades, Nerolac has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy’”.

     

     

  • The company aims to develop and foster its promise to celebrate the joy of beautifying one’s home and life

    Kansai Nerolac Paints signs Ranveer Singh as brand ambassador

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) has roped in Bollywood actor Ranveer Singh as its brand ambassador. Said Anuj Jain, Executive Director – Kansai Nerolac Paints: “Through our product offerings, we have always strived towards bringing about a positive transformation – of our surroundings, the environment and the lives that we touch. For this reason and more, Nerolac finds the perfect brand ambassador in Ranveer Singh. We believe that his versatility as an actor, coupled with his bold personality and effervescent energy, resonates well with our brand. Not only is he the embodiment of positivity and joy, he has an energetic and vivid personality – a trusted actor, who is a rare combination of youthful exuberance and intelligence.”

     

    Commenting on the marketing approach, Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints added: “The decision-makers in paints today are getting younger and more dynamic. Ranveer is the new age star with an incredible appeal. He is loved across age segments with strong credentials built around path breaking work. It’s a delight to have Ranveer Singh on board as brand ambassador.”

  • The airport conveyer belt was selected for this activity as its basic mechanisms allows it to act as a moving shade card

    Kansai Nerolac executes innovative outdoor campaign in Mumbai

    By A Correspondent

     

    Kansai Nerolac Paints Ltd (KNPL) recently launched an on-ground campaign at Terminal 1 of the Mumbai airport. The campaign, titled – Making our world #ashadebetter, utilises the luggage conveyer belt at the airport as the primary media.

     

    Speaking about this, Peeyush Bachlaus, GM Marketing – Kansai Nerolac Paints Ltd. Said: “There’s a need to find the consumers where they are instead of trying to reach out to them through conventional means. It is a must to deliver key brand messages on multi-layered platforms which can’t be restrictive in nature. We have continuously endeavoured to innovate brand messaging as well as consumer connect initiatives. This unique OOH installation is a testimony to that. We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time passengers seemed to be a right way to kick start the integration.”