MxMIndia

Tag: Pearson India

  • To craft engaging digital campaigns & impactful social media strategies

    Pearson India appoints IAM Group to lead strategic marketing

    IAM group of companies has been appointed by Pearson India, an educational publishing company, to lead its strategic marketing initiatives in higher education. This collaboration brings together Pearson’s world-class educational offerings with IAM’s expertise in data-driven marketing strategies and innovative solutions.

    “We are excited to be working with Pearson India,” said Aditya Uppal, COO at IAM Group of Companies. “Their commitment to high-quality education aligns perfectly with our values. We look forward to developing impactful marketing campaigns that resonate with educators and learners alike.”

    Vinay Kumar Swamy
    Vinay Kumar Swamy

    Added Vinay Kumar Swamy, Country Head of Pearson India: “We are thrilled to partner with IAM Group to drive our marketing initiatives for our higher education business in India. The higher education sector is experiencing significant growth, driven by digitalisation and internationalisation, and is increasingly focused on providing quality education for learners and educators. Collaborating with IAM Group allows us to effectively reach academia and learners with our offerings and support initiative.”

  • #WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone

    Pearson unveils new brand campaign on completion of 20 years

    By A Correspondent

     

    To celebrate 20 years in India, Pearson has announced the launch of its new brand campaign #WeArePearson. The campaign, notes a communique, personifies the over 20 years Indian legacy of Pearson, and takes one back to an era where legends like Albert Einstein started inspiring the world and changing the face of education.

     

    Said Vikas Singh, Managing Director, Pearson India: “We are extremely excited and proud as we celebrate 20th anniversary in India. In the last two decades, we have come a long way in becoming the preferred partner for educators and learners alike, by bringing our global learning platforms and practices to India. We have a formidable presence across all segments of education and now we are looking at the next generation of courseware and digital solutions which aims to transform the face of the Indian education system.”