By A Correspondent
Lexus handed out awards across 12 categories at the inaugural Lexus Design Award India (LDAI), having received over 700 entries in the first year of the awards. As many as 707 entries were received with 268 from the professional design community and a healthy showing of 439 entries from students. Elephant Design Pvt. Ltd won the Grand Prix award for the Designer/Design House of the Year.
“We are absolutely thrilled with the outcome of the first Lexus Design Award India. The volume and quality of the entries surpassed our expectations. The entries truly reflected the spirit of imagination, craftsmanship and design on which the Lexus brand is built,†said PB Venugopal, President, Lexus India.
At a ceremony held during the Association of Designers of India (ADI)-created Pune Design Festival, winners received a trophy specially designed by Michael Foley. The winning design prototype will be displayed at Lexus Guest Experience Centers in Bangalore, Gurgaon, Mumbai and New Delhi.