MxMIndia

Tag: PayUMoney

  • Gurgaon-based PayUMoney, that offers digital payment solutions, has recently seen its customer base soar to over 8 million customers

    JewelHub partners with PayUMoney to offer simplified payment options

    By A Correspondent

     

    JewelHub has tied up with PayUMoney to offer simplified payment options to its users and exclusive benefits to PayUMoney users.

     

    “As part of the deal, Jewel Hub would work-out exclusive discounts for PayUMoney users from time to time,” said Bhavin Mehta, co-founder and director of JewelHub.

     

    Gurgaon-based PayUMoney, that offers digital payment solutions, has recently seen its customer base soar to over 8 million customers.

     

    PayUMoney had in the past also indicated that it was looking to increase its merchant customer base to 5 lakh by October 2016 and its wallet customers grow fourfold to about 30 million.

     

    Jewel Hub, that has set a revenue target of Rs 60-70 crore over the next 18-24 months, is planning to open a few stores at select locations to give its customer a touch and feel about their products.

     

    With an array of new designs uploaded online every week, the pricing at Jewel Hub for diamond studded rings start from Rs. 7,850/- while earrings start from Rs. 8,850/- and pendants from Rs. 3,500/- with an option to customize the same in various diamond clarity and colour options.

     

     

  • The agency won the account following a multi-agency pitch that went on for around three months

    PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties

    By A Correspondent

     

    Online payment solutions company PayUMoney is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. This will be a nationwide campaign that will run across months and target online buyers. PayUMoney has appointed Leo Burnett to handle its creative duties. The agency will be looking at the whole creative process and will be the agency on record for the Gurgaon-based company.

     

    The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.

     

    Varun Jha, Marketing Director at PayU India said, “Leo Burnett’s thought processes on contemporizing the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice.We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”

     

    Samir Gangahar, Executive Director, Leo Burnett commented, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

     

    Ravi Rao, Leader South Asia at Mindshare said “Online Payment is on the cusp of a major revolution and we are proud & excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”

     

    PayUMoney is accepted as a payment option on more than 62,000 websites. It offers unique prepositions like buyer protection and reward points to users who pay through PayUMoney.