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Tag: Pawan Singh

  • Featuring Bhojpuri actors Pawan Singh and Harshika Poonacha

    Shyam Steel launches new digital campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new digital campaign ‘Apna Ghar’ featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the solutions provided by the Shyam Steel Apna Ghar App amongst the individual home builders. The film will be promoted digitally with a specific focus on the Bihar, Jharkhand, Odisha and the north-eastern markets.

     

    Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.

     

    Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said: “We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware on the Apna Ghar App and its benefits. Shyam Steel has always been in forefront with its consumer driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners.”

     

  • The creative idea was to rejoice every moment of your Bhojpuriya life to its unabashed best just like Bhojpuri movies do

    Publicis India rolls out integrated ad campaign for Zee Biskope

    By A Correspondent

     

    Publicis India has conceptualised a unique campaign for Bhojpuri movie channel Zee Biskope. It epitomizes the three main genres of Bhojpuri movies: action, romance and drama which are essayed by Zee Biskope’s brand ambassadors Pawan Singh, Khesari Lal Yadav and Niruaha respectively.

     

    Highlighting the marketing idea behind the campaign, Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga said: “The idea behind the campaign was to capture the essence of Bhojpuri movies albeit with a clutter breaking rendition. The films were meant to connect with audience and at the same time establish the brand as a unique offering in the category. Each film takes a distinct and stand out route to introduction of the conflict, reveal of mega star and culmination into celebration of brand promise in three distinct styles. The high uniqueness score’ in brand survey corroborates the efficacy of this well thought out campaign. The collaboration with Publicis ensured authenticity and finesse across films, given their keen eye for detail and high thrust on sophistication in execution.”

     

    Added Ajay Gahlaut, MD & CCO, Publicis India: “We wanted to appeal to the sensibilities of the delightful people of Bhojpuri belt – witty, funny and unapologetically over-the-top. We are giving the people what they want with this campaign – unlimited entertainment at all hours of the day. We are happy to see our messaging having a great impact with the audience it is intended towards.”