MxMIndia

Tag: Pawan Sarda

  • The brand tried static /video memes &WhatsApp conversation videos to highlight deals and specific offers, across these categories

    Big Bazaar associates with RVCJ Media to promote its latest campaign

    By A Correspondent

     

    Big Bazaar created immense visibility for their ‘Public Holiday Sale” campaign and pushed visitors to try online shopping by partnering with RVCJ Media to create a buzz on social media.

     

    Said Pawan Sarda, Group Head – Digital, Future Group India: “We partnered with RVCJ media for them being one of leading content aggregators when it comes to crowd sourcing, creating snacky and engaging content which cuts across geographies and age segments. Their high rate of organic engagement being another critical factor worked well for the campaign,”

     

    Added Shahid Javed Ansari, Founder and CEO of RVCJ Media: “Big Bazaar has partnered exclusively with RVCJ on all digital platforms for the past few months and this is the fourth campaign we are working on together. Our ability to tap into what is trending, our understanding of what works with Indian audiences and our pan-Indian regional language reach helped us create awareness about Big Bazaar’s ecommerce portal. In the past we have generated 48 per cent of traffic for them during a sale, using viral memes and other popular content like sketch based humorous videos. We hope to continue doing good work for them in the future.”

     

  • Top 100 highest scorers get free shopping

    Big Bazaar unveils mobile game to promote ‘SabseSaste 5 Din’

    By A Correspondent

     

    Big Bazaar has created a mobile game to promote its property, ‘Big Bazaar SabseSaste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – SabseSaste 5 Din’ game will offer consumers to win shopping vouchers worth up to Rs 1 crore.

     

    Said Pawan Sarda, ‎Group Head- Digital – ‎Future Group: “With Deal Skyfall – SabseSaste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”

     

    Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said: “Deal Skyfall – SabseSaste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”

     

     

  • Swiss Tempelle offers premium body care products created using the finest ingredients from best of both the worlds

    Swiss Tempelle initiates #GetSwissed campaign with Swiss Tourism

    By A Correspondent

     

    Swiss Tempelle, a brand co-created by Switzerland’s leading personal care company Mibelle AG (Migros Group) and Future Consumer Limited (Future Group), has announced the #GetSwissed campaign with Swiss Tourism. Building on the Swiss lineage of Swiss Tempelle, the campaign revolves around celebrating the concept of Switzerland.

     

    Speaking about the campaign Pawan Sarda- Head Digital – Future Group: “We are extremely delighted to have an association with the two finest Swiss brands. Our partnership with Swiss Tourism will help us promote the rich legacy of Swiss Tempelle and enhance awareness about the brand in India. We invite all our customers to make the most of #GetSwissed campaign.”

     

    Apart from a fully paid trip to Switzerland, top 50 participants will get Swiss Tempelle hampers. Making it an exciting deal, every participant will also win Swiss Tempelle coupons that can be redeemed in any Big Bazaar store. Contest duration is valid till 5thJuly 2017.

     

  • During the buying phase, Tata Value Homes empowered the country and instilled a strong sense of pride and confidence through their key message

    Tata Value Homes and Saatchi & Saatchi unveils latest digital initiative

    By A Correspondent

     

    Tata Value Homes in association with Digital L& K | Saatchi & Saatchi have unveiled another interesting project. They have managed to get the nation to go on a home-owning spree instead of merely getting them to buy homes online.

     

    Tata Value Homes was offering consumers 2BHKs by paying just Rs. 6.9 Lakhs, and they could pay the remaining amount when they move in or after 2 years (whichever is earlier).  Apart from the exceptional pricing, what made this proposition so unique was that prospective buyers could book a home online at just Rs. 30,000 during the offer period, 12th – 14th July.

     

    While the offer was lucrative in itself, it needed strong insight to become a nation-wide phenomenon. Digital L&K | Saatchi & Saatchi peeked into the consumer’s pain points and zeroed in on the one question they had on their minds – “When will it be my time to own a home?”

     

    They created a series of teaser videos that illustrated this problem. These slice of life moments reflected the angst of every Indian home-buyer and acted as the perfect trigger for Tata Value Homes’ proposition, and ended by comforting them that it was now finally their #TimeToOwn.

     

    Commenting on this digital campaign, Anil K Nair, CEO & Managing Partner,  Digital Law & K | Saatchi & Saatchi, said, “These questions aren’t just made up for a campaign. At some point or the other, you and I end up pondering on this inevitable question. Emerging from real life examples, like every Tata Value Homes campaign, even this one is driven by customers. And the numbers back it.”

     

    During the buying phase, Tata Value Homes empowered the country and instilled a strong sense of pride and confidence through their key message: “Aapka apna ghar, aaj se, abhi se”, making it one of their most successful campaigns ever.

     

    Further commenting on the campaign, Charles Victor, National Creative Director, Digital Law & Kenneth | Saatchi & Saatchi, said, “Sometimes advertising just needs to be real and address a sore point in consumers’ lives. All we really needed to tell them was that we understand what they’re going through and we have something that’s going to take care of this growing worry.”

     

    Speaking about the digital film, Pawan Sarda, Marketing Head, Tata Value Homes said, “The team has always gone back to its customers and created value propositions which drive demand. Digital has been our source to not only recruit NRIs and Tier 2 among others but also to sell homes online. With the company’s endeavour to empower every Indian to own a home, Tata Value Homes along with Digital Law & Kenneth | Saatchi & Saatchi and media agency FCB Ulka ideated and conceptualized a PAN India campaign ‘National Home Owning Day’ an unparalled offering that will fulfil one of the most revered dreams of many Indians to own their home. We would love to continue and create many such value driven campaigns in future with Digital Law & Kenneth | Saatchi & Saatchi.”