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Tag: Pawan Munjal

  • To be held in Sri Lanka from March 6-18, the series is being organized to celebrate the country’s 70 years of independence

    Hero MotoCorp is title sponsor of Nidahas Trophy

    By A Correspondent

     

    Hero MotoCorp Ltd is title sponsor of the T20 tri-nation Nidahas Trophy tournament.To be held in Sri Lanka from March 6-18, the series is being organised to celebrate the country’s 70 years of independence.

     

    The tournament will feature three teams from the subcontinent – India, Bangladesh and hosts Sri Lanka. The Trophy will be played at the R Premadasa Stadium in Colombo and will be called Hero Nidahas Trophy 2018.

     

    Speaking about the association, Pawan Munjal Chairman, MD and CEO, Hero MotoCorp said: “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”

     

    Expressing excitement about the association, Jerome Lee Jayaratne, Chief Operating Officer, Sri Lanka Cricket said: “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the Title sponsor and look forward to an enriching affiliation for both stakeholders.”

     

     

  • Hero MotoCorp, the world's No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company

    Hero signs up Tiger Woods as brand ambassador at Rs 200cr

    By Chanchal Pal Chauhan

     

    Hero MotoCorp, the world’s No 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company.

     

    “Tiger Woods is one of the biggest global icons and not just a sports celebrity. His appeal cuts across geographies, nationalities, age and gender and therefore, he is the best brand fit to be our ‘Global Corporate Partner’ as we go global,” Pawan Munjal, Hero chief told ET in an exclusive chat on Tuesday. “We have lined up exciting campaigns to build on the core values of Hero in our global markets and Tiger is going to play an integral role in these initiatives. Our campaign with him will be on multiple platforms – print, electronic, digital, social and outdoor.”

     

    The company did not share the financial details of the deal, but analysts pegged it at about Rs 200 crore.

     

    While Hero MotoCorp has always had popular Indian stars from the fields of sports and cinema as its brand ambassadors, this is the first time the company has signed up a top global sporting icon, a move that fits well with the company’s global expansion plans.

     

    Woods, who has won 14 major golf championships, said, “It allows me to be involved with the world of two-wheelers and the vision of Pawan and Hero MotoCorp. We have a shared vision… for me, any collaboration and partnership has to be something that’s important to me. I greatly appreciate Hero sponsoring the Hero World Challenge that benefits my foundation, and my new role will greatly expand our worldwide relationship.”

     

    In mid-September, Hero had announced a separate four-year deal with the Tiger Woods Foundation to become the title sponsor of the Hero World Challenge, a PGA Tour event. This year’s event starts on Thursday at the Isleworth Golf & Country Club in Orlando, Florida, with 18 top golfers competing in the $3.5 million event.

     

    It was at Mr Munjal’s invitation that Woods first came to India in February this year. Hero also supports its brand ambassadors and top golfers Anirban Lahiri, Shiv Kapur, Gaganjeet Bhullar, Daniel Chopra and Sharmila Nicollet.

     

    Mr Munjal, a sports enthusiast, is responsible for the company’s association with various sports for more than two decades. A keen golfer, he is the past chairman of the Asian PGA Tour Board of Directors and the past president of Professional Golfers Association of India (PGAI). The company also hosts the annual Hero Indian Open Golf tournament, which sees participation from international marquee players.

     

    Outside India, Hero’s products sell in Sri Lanka, Nepal, Bangladesh, Turkey, Egypt, Peru, Ecuador, Nicaragua, Guatemala, Honduras, El Salvador, Kenya, Mozambique, Tanzania, Uganda, Burkina Faso, Ivory Coast, Congo and Angola.

     

    Last week, the company commenced retail sales of its bikes in Colombia, which is among the three top two-wheeler markets in Latin America. Hero is also building a manufacturing plant in Villa Ricca in the Cauca province near Cali.

     

    Hero is also building a manufacturing plant in Bangladesh through a joint venture partnership with the Nitol Niloy group. Through its local distributor partners, Hero has also established assembly units in Kenya, Tanzania & Uganda that would go on-stream in next few months.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'

    ISL gets its title sponsor in Hero MotoCorp

    By A Correspondent

     

    Hero MotoCorp Ltd has signed a three-year deal to be the title sponsor of the Indian Super League – the first-of-its-kind franchise-based football league in the country.

     

    With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the ‘Hero Indian Super League’.

     

    Synonymous with some of the marquee Indian as well as global sports partnerships, Hero MotoCorp has for long had a steadfast commitment towards promoting various disciplines of sports including cricket, hockey and golf.

     

    Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd, said, “Football is not just the world’s most popular game; it has today become a phenomenon sweeping across continents. I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup. Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm. The Indian Super League, therefore, is a timely initiative, and we are delighted to be partners in this journey for the common goal of promoting football in the country. As the Title Sponsor of the league, we are happy to being catalysts in bringing in much-needed professionalism and promote the game at the grass roots level to help identify and promote local talent.”

     

    Uday Shankar

    Uday Shankar, CEO, Star India, said, “The Hero name brings with it credibility, commitment and passion to the cause of sports. I am deeply pleased because Hero and Pawan Munjal are true ambassadors of sports with a commitment that goes beyond sponsorship. It is great to see them take centre-forward position to support ISL and the future of Indian football. We feel honoured and privileged to present the “Hero Indian Super League” to the growing base of Indian football fans.”

     

    Backed by the All India Football Federation (AIFF), the Hero Indian Super League is set to usher a new era of football in India. Featuring eight new clubs, the Hero Indian Super League aims to promote the game of football across India, in the newer markets and foster young local talent to take up the sport professionally.

     

    Each team at the Hero Indian Super League will have a minimum squad strength of 22 players, including 1 marquee player, 7 internationals and 14 Indian talent. Additionally, a team can increase its squad by 5 more players of its choice, outside of the central player pool draft.

     

    The eight clubs participating in the Hero Indian Super League includes, Atletico de Kolkata, Delhi Dynamos FC, NorthEast United FC, Kerala Blasters FC, Team Goa, Team Pune, Team Mumbai and Team Bangalore.