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Tag: Pau Gruart

  • The account was won following a multi-agency pitch

    Indigo bags L’oreal digital marketing mandate

    By A Correspondent

     

    L’Oreal Paris has awards Indigo Consulting, Publicis Groupe’s digital agency, with its complete digital marketing mandate. The account was won following a multi-agency pitch.

     

    As a part of the mandate, Indigo Consulting will drive key agendas for the brand on digital, a medium that is emerging as a critical channel for the brand for both engagement and commerce. Indigo Consulting will offer solutions across digital marketing, ORM, and analytics, as well as manage high velocity e-commerce content operations.

     

    Pau Gruart

    Said Pau Gruart, General Manager, L’Oreal India: “With the beauty category’s focus on digital and e-commerce growing rapidly, we welcome this partnership with Indigo. We are confident that Indigo Consulting is the perfect partner considering their sharp data led approach rooted in their intrinsic understanding of the Indian consumer and the beauty category. We look forward to build insightful and data led communication across all digital touchpoints that can help drive significant growth for L’Oreal Paris”.

     

    Ankush Sohoni

    Commenting on the account win, Ankush Sohoni, Vice President, Strategic Business Unit, Indigo Consulting, added:“The beauty and skin care category in India is filled with great opportunity. L’Oreal Paris is one of the few brands in this category that has embraced digital extensively and has leveraged it to transform itself. L’Oreal is dialling up on new marketing codes to provide access and deep personalised experiences to its consumers. The use of data is intrinsic to what they do on digital and the quality of communication that they put out is rich. We are looking forward to use our capability of integrating data, creativity and technology to support L’Oreal Paris to achieve their business and brand goals. It is a privilege to get the opportunity to work on such an amazing brand.”

     

     

  • The association aims at supporting the rise of beauty content providers/ creators on the platform

    L’Oreal Paris collaborates with YouTube to hunt for India’s top beauty content creators

    By A Correspondent

     

    L’Oréal Paris has announced a collaboration with YouTube for the first edition of YouTube NextUp for Beauty Creators. This association aims at supporting the rise of beauty content providers/ creators on the platform.

     

    Commenting on the collaboration, Pau Gruart, General Manger L’Oréal Paris India said: “YouTube has built a global ecosystem of creators, who are gaining popularity and influence with every passing day. L’Oréal Paris, a brand synonymous with “You’re worth it” wants to be at the forefront of nurturing talent in the beauty creators’ space. This helps both the creators and us to build a world of beauty that’s inclusive, progressive and educational. We are proud to be partners with a platform that has risen to become the go-to destination for all beauty lovers across the globe.”

     

    Added Satya Raghavan, Director, YouTube Content Partnerships, India: “We are thrilled to associate with L’Oréal Paris, a pioneer in beauty across the globe, for the Beauty Creators edition of YouTube NextUp. YouTube is the hub for all beauty mavens and who better than L’Oréal Paris to coach the aspiring influencers to be their best. We aim to scout for passionate individuals who creatively showcase their love for all things beauty and help them develop their content along with our partners.”

     

     

  • They will first come together in the Casting Crème Gloss campaign that celebrates women and their distinct personalities that set them #AShadeApart

    L’Oreal announces new brand ambassadors for India

    By A Correspondent

     

    L’Oréal Paris has announced actor and singer Aditi Rao Hydari, former captain of the Indian women’s national cricket team -Mithali Raj, and TV personality Shakti Mohan as the brand’s latest ambassadors in India.

     

    Aditi, Mithali and Shakti bring alive L’Oréal Paris’ ambition of empowered beauty, encouraging women to embrace their uniqueness and celebrate their self-worth.

     

    Pau Gruart, L’Oréal Paris spokesperson said, “We are happy to welcome three strong, independent and diverse women to L’Oréal Paris. Aditi, Mithali and Shakti are a source of inspiration to many young women in India; they have challenged the status quo and created a space for themselves beyond conventionality. Our campaign with them truly represents their diversity as well as the uniqueness of real women and what makes them #AShadeApart.”

     

    The three new ambassadors will be seen in the Casting Crème Gloss campaign, #AShadeApart. The campaign acclaims women for embracing their distinct personalities and aligns to the product offering of diverse shades that set them apart.

     

     

  • L’Oréal Paris launches a new campaign for Total Repair 5 that provides expert solutions for damaged hair

    L’Oréal Paris launches the #WinOverDamage ad campaign

    By A Correspondent

     

    L’Oréal Paris has announced the launch of its Total Repair 5 #WinOverDamage campaign featuring global ambassador Aishwarya Rai Bachchan and Sobhita Dhulipala as the new face in the campaign.

     

    Speaking on the announcement, Pau Gruart, General Manager L’Oréal Paris, said: “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”