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Tag: Pathik Shah

  • Weaves story of Pratik Gandhi’s journey with tagline ‘Sangharsh Ka Saathi’

    Zero Gravity launches TVC for Jivraj9 tea

    By Our Staff

     

    Jivraj9 Tea has launched its latest campaign titled “Sangharsh Ka Saathi”. Zero Gravity Communications, the agency behind the campaign was brought on board with digital mandates for the brand since 2020. ZGC re-conceptualised Jivraj’s tagline – ‘Sangharsh ka Saathi’ and built it around Pratik’s real-life story.

    Said Pathik Shah, Executive Director of the Jivraj9 Tea Group: “Each life has its own journey with a distinct path and our brand is playing a tiny part in that journey. Tea is such an integral part of people’s life especially in India, & I am glad how we are successfully raising the bar with passing time by maintaining the particular quality & standards of aroma & taste.”

    Added Khushboo Sharma, Director of Zero Gravity Communications: “Pratik Gandhi has been widely acclaimed nationwide for his recent web series but the grind behind it is unknown and it depicts the tagline – “Sangharsh ka Saathi”. While working on this concept we couldn’t think of a better fit to start our first campaign in this series. The additional aligning factor was Jivraj9 and Pratik Gandhi both come from Surat. Going forward we will be looking at building more such stories and weaving our brand communication around it.”

     

     

  • Paresh comes onboard with a proven track record of building and scaling tech products to users at Meesho, Hike, and Adobe Systems

    DB Digital appoints Paresh Goel as CTO

    By A Correspondent

     

    Paresh Goel

    DB Digital from the Dainik Bhaskar Group has announced the appointment of Paresh Goel as the Chief Technology Officer. Paresh has close to two decades experience in building and operating technology systems at scale while working with some of the leading digital consumer companies including Adobe. He will be responsible for the Technology Function at DB Digital.

     

    Prior to joining DB Digital, Goel was VP, Engineering at Meesho and had also started his own company before selling it to Adda247.

     

    Commenting on the appointment, Pathik Shah, CEO, DB Digital said:  “I’m extremely excited to welcome Paresh on board. We have worked together in the past on growing consumer products to tens of millions of users and built a lot of innovative features together. We’re looking forward to forming a stellar product and technology team for building an extremely high quality, engaging and personalised News product which can serve and delight the entire vernacular news market, the likes of which India, unfortunately, lacks right now. We are at a very interesting stage of growth at present, and we’re looking forward to taking DB Digital to the next level”.

     

     

  • He was until recently with Hike Messenger as the Vice President, Products and also led M&A functions

    Dainik Bhaskar appoints Pathik Shah as CEO, DB Digital

    By A Correspondent

     

    Pathik Shah

    DB Corp Limited has announced the appointment of Pathik Shah as Chief Executive Officer for DB Digital, its digital products business.

    Prior to joining Dainik Bhaskar Group, Pathik was associated with Hike Messenger for seven years. He was designated as the Vice President, Products and also led M&A functions.

    Commenting on the appointment, Pawan Agarwal, Deputy Managing Director, DB Corp Limited said: “We are pleased to welcome Pathik on-board. We are confident that his proven ability to drive strategic growth especially in digital consumer products through product innovation, and his leadership skills will contribute to the Group’s ambition of further strengthening the brand. Dainik Bhaskar Group is at an exciting stage of growth and we look forward to achieving several milestones on the journey ahead and reinforcing our position as one of India’s largest and dynamic media conglomerates.”

    Added Shah: “I am delighted to be a part of the DB Digital team of India’s largest print media company, Dainik Bhaska Group. Having a leadership position in the print medium, we’re now aiming to become the dominant player in digital news and content products built for India, targeting the enormous pool of ~500 million users who are either existing or soon-to-become users of internet directly via mobile phones, in the next couple of years. We have the opportunity of a lifetime to build a rich, mobile-first news product for this market and innovate on key aspects like engaging content formats and a seamless product experience optimized for India while continuing to deliver what we’re already known for – high quality, trusted content. It will be my sincere endeavour to contribute meaningfully towards achieving success in this ambitious mission.”