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Tag: Pass Pass Pulse

  • Campaign conceptualised by VML

    New TVC launched for Pass Pass Pulse

    DS Group has launched a new TVC for Pass Pass Pulse, the hard-boiled candy. The brand’s foundational message, ‘Pran Jaaye Par Pulse Na Jaaye’, is echoed once again in the film, where Saurabh Shukla and Abhishek Banerjee take centerstage. It is conceptualised by VML (earlier Wunderman Thompson (Delhi)).

    Commenting on the occasion, Arvind Kumar, General Manager, Marketing, DS Foods, DS Group, said: “DS Group’s Pulse is all about a great tasting candy that you would never share with anyone. Our campaign line ‘Pran Jaaye Par Pulse Na Jaaye’ talks about this in a simple yet creative manner. This latest TVC brings this to life with yet another hilarious story that showcases people going to any extent when it comes to procuring/hiding their Pulse candy.”

    Ådded VML’s Sundeep Sehgal: “Pran Jaaye Par Pulse Na Jaaye is a promising idea that we have built over the years. To take things a notch higher, we developed yet another ad that showcases unique ways people adopt to hide their Pulse candy. We had a lot of fun making it and we are sure that the audiences will find it super entertaining.”

  • Titled 'Courtroom' featuring Saurabh Shukla and Abhishek Banerjee

    Wunderman Thompson launches new TVC for Pulse candy

    By Our Staff

     

    Dharampal Satyapal Foods Ltd, a part of DS Group, has launched a new TVC for Pass Pass Pulse hard-boiled candy, titled, ‘Courtroom’. The TVC features Saurabh Shukla and Abhishek Banerjee in the role of a judge and a lawyer respectively and has been conceptualised by Wunderman Thompson, Delhi and directed by Rajesh Krishnan.

     

    Arvind Kumar, General Manager, Marketing, Dharampal Satyapal Foods Limited, said: “Irresistibility’ is the core product philosophy of pulse. The behavioural insight of the consumers indicated that Pulse consumers don’t want to share their Pulse candy with anyone. We have built on this premise over the years through our communication Campaigns revolving around the theme, ‘Pran Jaaye Par Pulse Na Jaaye’. This latest TVC also highlights the irresistibility of Pulse in a humorous courtroom drama where everyone present, including the Judge is willing to be labelled as an accused, just to get their hands on Pulse candy.”

     

    Commenting on the campaign, Sundeep Sehgal, Vice President & ECD, Wunderman Thompson, added: “Over the years ‘Pran Jaaye Par Pulse Na Jaaye’ commercials have gained a separate fan base due to their whacky plots and masaledaar twists. And people want more. So, this time we took Tangy Twist a notch higher to increase brand love. We developed crazier stories. We roped in acting powerhouses – Saurabh Shukla and Abhishek Banerjee to take you on a never been before masaledaar journey that you’ll relish for a long time.”

     

  • The TVCs have been conceptualised by J. Walter Thompson Company

    DS Group takes humorous rote for Pass Pass Pulse

    By A Correspondent

     

    Pass Pass Pulse, the candy from DS Group, has rolled out a set of three ad films promoting the product. This takes forward the ‘Pran jaaye par Pulse na jaaye’ narrative that was introduced with the release of the first TVC.

     

    The TVCs have been conceptualised by J Walter Thompson Company and the three commercials being released are titled, Astronaut, the Swing and the Bedroom. Each commercial showcases how the protagonists upon seeing a Pulse Candy in their proximity reach out to grab it, even in unfavorable situations.

     

    Speaking on the brand, Shashank Surana, VP, New Product Development, DS Group, said: “The Pulse candy has retained number one position, second year in row due to its irresistible taste heightened by tangy twist. The communication of Pulse is hinged on the temptation to seize a Pulse candy, whatever the circumstances. This three film campaign also highlights the extend people go to get one in ‘Pran jaaye par Pulse na jaaye’, situations presented in comical and eccentric plots.’’