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Tag: Parul Ohri

  • Ropes in erstwhile Indian cricket player for the digital ads

    Canara HSBC OBC Life campaign with Sanjay Manjrekar

    By A Correspondent

     

    Canara HSBC Oriental Bank of Commerce Life Insurance has announced the launch of a brand-new digital campaign- ‘#DependOnInsurance. The A series of five videos will be launched on regular intervals of 7-10 days on all social media handles of Canara HSBC OBC Life Insurance during IPL season 2020.

     

    Commenting on the digital campaign, Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance, said: “In these tough times of COVID-19 pandemic, IPL brings a sense of breather for masses. People are seeking solutions that are dependable; those that keep them secure and give a guarantee of protection. We wanted to create a campaign which reiterates that insurance is the most dependable solution at all times and Canara HSBC OBC Life Insurance is the dependable insurance company which has been fulfilling promises of over 4.5 million customers. And cricket was the best analogy we could use, as there are so many lessons from the game that apply to real life. Dependence on insurance could be well understood and illustrated by a dependable player and that is why we have Sanjay Manjrekar as the face of our campaign.”

     

    Added Parul Ohri, Creative Director, Mompresso:  “The stories and storytelling lies at the heart of the series. For the storytelling, we couldn’t have found a better host than Sanjay Manjrekar with his thorough understanding of the game – both as a player and as a commentator As for the stories, it was a long and careful process to sift through thousands of memorable match moments and shortlist just five. But guided by Manjrekar and his wonderful insights of what goes on during those high-pressure situations, we found the perfect stories of dependable cricket legends who kept their promise to their team and country. While the stories are about cricket, they have an important life lesson about the need for dependability and is a spontaneous tie into the dependability of life insurance.”

     

     

  • Cognizant of the various roles single mothers embrace while raising children, the DVC urges them to believe in themselves, with the affirmation #IAmEnough

    Voltas Beko pays tribute to single moms in latest ad campaign

     

     

    Voltbek Home Appliances has launched its latest digital video film – “#IAmEnough”. Launched on the occasion of Mother’s Day, the campaign is a tribute to mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.

     

    Remarking on the campaign, Jayant Balan, CEO, Voltas Beko, said, “At Voltas Beko, we pride ourselves on being the ‘partners of everyday happiness’, especially for mothers across India, as we understand their requirements for convenience and efficiency. On this occasion of Mother’s Day, we have once again partnered with one of India’s biggest mom communities to identify and celebrate the unparalleled commitments by mothers and urging all of them to believe in the simple self-affirmation, #IAmEnough.”

     

    Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said, “While Mother’s Day is celebrated every year, it is very unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, way more than most others – in progressing their career, and in taking care of their homes and families. For the conceptualization of this film, we partnered with a community of mothers to understand their unstated requirements. We hope this acts as a thought-starter and sensitizes the society as well.”

     

    He further added, “Voltas Beko is dedicated to make the lives of each ‘mom’ easier by offering technologically superior, easy to use, energy efficient home appliances, which have been specifically designed for Indian conditions.”

     

    Talking about the digital DVC, Parul Ohri – Chief Editor, Momspresso, said, “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world – and which one of us hasn’t! Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”

     

     

  • Cognizant of the various roles single mothers embrace while raising children, the DVC urges them to believe in themselves, with the affirmation #IAmEnough

    Voltas Beko pays tribute to single moms in latest ad campaign

    By A Correspondent

     

    Voltbek Home Appliances has launched its latest digital video film – “#IAmEnough”. Launched on the occasion of Mother’s Day, the campaign is a tribute to mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.

     

    Remarking on the campaign, Jayant Balan, CEO, Voltas Beko, said: “At Voltas Beko, we pride ourselves on being the ‘partners of everyday happiness’, especially for mothers across India, as we understand their requirements for convenience and efficiency. On this occasion of Mother’s Day, we have once again partnered with one of India’s biggest mom communities to identify and celebrate the unparalleled commitments by mothers and urging all of them to believe in the simple self-affirmation, #IAmEnough.”

     

    Added Prasenjit Basu, Marketing Head, Voltas Beko: “While Mother’s Day is celebrated every year, it is very unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, way more than most others – in progressing their career, and in taking care of their homes and families. For the conceptualization of this film, we partnered with a community of mothers to understand their unstated requirements. We hope this acts as a thought-starter and sensitizes the society as well.”

     

    Talking about the digital DVC, Parul Ohri – Chief Editor, Momspresso, said: “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world – and which one of us hasn’t! Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”