MxMIndia

Tag: Parthasarathy Mandayam

  • Digital will be the largest medium, taking up 45% marketshare in 2022

    GroupM forecast for 2022: 22.2% AdEx growth

     

     

    By Our Staff

     

    WPP-owned media investment conglomerate GroupM has  announced its  advertising expenditure (AdEx) forecasts for 2022. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2022, the adspends are estimated to reach 107,987crs in 2022. This represents the estimated growth of 22% for the calendar year 2022. India will be the fastest-growing market among the top 10 global markets and retains its 9th rank in 2022, as per the report. See GroupM TYNY2022 deck.

     

    Commenting on the TYNY 2022 report, Prasanth Kumar, CEO, GroupM South Asia said, “The pandemic has pushed the envelope towards digital and has hence topped the pie, with advertisers keen to explore more of it. Ecommerce and Telco will drive the economy, we also expect FMCG and auto to slowly catch up and contribute towards this growth.”

     

    Added Tushar Vyas, President – Growth and Transformation, GroupM South Asia: “With the pivot to digital by consumers and companies alike, digital emerges as the largest medium in 2022 with an estimated share of 45%.  Digital is estimated to grow by 33% in 2022. As digital capabilities enhance and connectivity becomes omnipresent, technology will further poise and change almost every sector of India’s economy.”

     

    Said Parthasarathy Mandayam, Chief Strategy Officer, GroupM South Asia: “With consumers gravitating towards themes like sustainability and sensitivity, brands are adapting rapidly, and media has the power to lead this change. Flexible, specialist and distributed teams are the order of the day and this trend will be further enhanced with the arrival of 5G. The emphasis on performance marketing has further accelerated and is at the very core of marketing. Intelligent & responsible leverage of first-party data will be critical for brands & marketers in driving this.”

     

    Said Atique Kazi, President – Data, Performance & Digital Products, GroupM India: “Marketers will have to bring together innovation, intelligence and integration in their strategy to win on Digital. In 2022; we will also see addressable TV coming to India in some scalable form and connected tv surge with smart TV sales and new fibre/broadband connections will be on the rise. Focusing on eCommerce, performance marketing, outcome-based media and addressable data is winning formula in 2022.”

     

    Added Sidharth Parashar, President – Investments & Pricing, GroupM India: “While digital is set to take the larger pie, we are expecting a noteworthy revival for OOH & cinema too after a tough period. Advertising on e-commerce, the rise of influencers and short format videos along with OTT has witnessed growth in 2021, which would continue in 2022.”

     

    Said Ashwin Padmanabhan, President – Partnerships & Trading, GroupM India: “The rapid digital transformation of companies, brands and the way they connect with consumers is reflected in the global advertising spends as well as the way even traditional media is expanding with their digital extensions. India in 2022 will see a rapid manifestation of these Global trends and thus fundamentally altering the media industry.”

     

  • Bags Apna.com, Launch My Career, WinZo, etc

    Mindshare North wins several tech mandates

    By Our Staff

     

    Mindshare, GroupM’s flagship agency, has witnessed a great start to the new year. The North region has seen a number of wins across the new age consumer-internet and data-tech category.

     

    The recent wins Mindshare saw are apna.com – professional network site, Launch My Career – a data-tech driven online career guidance platform and WinZO – social gaming app.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “Several wins across a sector like consumer-internet and data-tech is a testament to the client’s trust in our work. Brands today are looking for a strategic partner who can co-create communication with smart data and tech to deliver efficient campaigns and brand messaging. Clients are increasingly opting for agencies who have the capability to deliver full- funnel solutions and we are fully capable of delivering on these requirements. We are proud to have won these accounts in these emerging categories and we are confident of delivering the best to the clients.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “These wins contribute to our vision of growth. While Mindshare continues to deliver in the traditional media space, there is increased focus on performance, data, tech, content as well. It is a privilege to see our teams continue to work hard and adapt to these difficult times and an honor to have clients put their trust in us, this is what makes Mindshare. These wins show that the team’s hard work and our strategy is paying off.”

     

  • Amin and Maps will continue to drive growth and transformation agenda for clients and internal stakeholders

    Parthasarathy ‘Maps’ Mandayam is CSO for GroupM South Asia & Amin Lakhani as CEO – Mindshare South Asia

    By Our Staff

     

    GroupM, the media investment group of WPP, has announced the appointment of Parthasarathy Mandayam (Maps) as Chief Strategy Officer – GroupM South Asia and Amin Lakhani as Chief Executive Officer – Mindshare South Asia, a position held until now by Maps.

     

    The role of GroupM Chief Strategy Officer will be to channel data, technology, consumer understanding to chart the growth and transformation agenda. Map’s appointment into the new role is part of the strategy that envisions doubling the focus with a significant shift on new-age technologies, products and offerings that require a transformation of both GroupM and client businesses. He will report to Prasanth ‘PK’ Kumar, CEO GroupM South Asia.

     

    Said Parthasarathy ‘Maps’ Mandayam: “I am extremely grateful to have such an amazing journey at GroupM. I think learning and change have always been a part of my career here. Furthermore, as our offerings become more specialised, we need to ensure synergy and seamless flow of expertise between the various players both internal, WPP and external to get the full benefits of both scale and specialisation. As I steer through this journey I will continue to push forward with the growth and transformation agenda to bring in significant synergies between new-age data, technology, consulting, products and offerings for our clients and internal stakeholders.”

     

    Added Lakhani: “We want to build on this existing momentum and drive Mindshare ‘Good Growth’ for our clients. New age data, technology, creativity, research, consulting, and products will play a major role in this journey. Our industry has always witnessed change. We’ve been at the centre of it and currently, the world is also witnessing this. Hence as marketers, we need to take charge and lead this journey for our clients and brands. I am excited for this next phase of my journey, and I would like to thank the team for believing in me.”

     

    Lakhani  will report to Prasanth Kumar, CEO GroupM South Asia and Helen McRae, CEO Mindshare Asia Pacific.

     

    Said McRae: “Both Maps and Amin are distinguished leaders who have brought energy, skill and leadership, to the Mindshare Group over the past few years in office. They have both led the agency with their invaluable expertise bringing immense value for our clients and internal teams. Mindshare’s achievements and client success journeys over the last few years narrate the business acumen of both Maps and Amin. I congratulate them both and wish them the very best for their new roles!”

     

    Added Prasanth ‘PK’ Kumar: “We have witnessed a significant consolidation of existing businesses, with deeper penetration of our new core offerings under their tutelage. Both have been instrumental in strengthening and reinvigorating the agency as it stands today. I have the utmost confidence in their expertise and know that both Maps and Amin will continue to drive innovation and further transformations in their future roles. I wish them the very best!”

     

  • To drive business and brand transformation

    Mindshare partners with clients in the East

    By Our Staff

     

    Mindshare reports an acceleration in its business in the East market with many major brands exploring marketing strategies beyond traditional media.

     

    Said Ruchi Mathur, Senior Vice President – Client Leadership – Mindshare North & East India: “We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region. Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Our team in this market is what makes us so strong, and I am proud to see our talent partner with our valuable clients on this journey of transforming their marketing experiences and building trust within them. Mindshare is fully committed to developing and expanding its footprint in the East.”

     

    Added Parthasarathy Mandayam, CEO – Mindshare South Asia: “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

     

  • Will be setting up the communications planning vertical for the agency’s key businesses

    Mindshare names Vipasha Bhuptani as communications planning lead, Content+

    By Our Staff

     

    Vipasha Bhuptani
    Vipasha Bhuptani

    Mindshare India has announced the appointment of Vipasha Bhuptani as Communications Planning Lead for the Content+ team.

     

    In this role, Bhuptani will be responsible for setting up the communications planning vertical for the agency’s key businesses.

     

    Parthasarathy Mandayam
    Parthasarathy Mandayam

    Said Parthasarathy Mandayam (Maps), CEO – Mindshare South Asia: “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

     

    Ajay Mehta
    Ajay Mehta

    Added Ajay Mehta, Senior VP – Mindshare Content+ & Partnerships: “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build sharper & deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications will further enhance our clients’ integrated content journey.”

     

  • Prasanth Kumar is COO – S Asia, Tushar Vyas, President Growth & Transformation, S Asia , MAPS is CEO, Mindshare & Amin Lakhani, COO, Mindshare

    On R-Day eve, GroupM rejigs top deck

     

    By A Correspondent

     

    Okay, the Republic Day reference was just for effect. It’s just a coincidence. Also, the news has been doing the rounds for a bit.

     

    After announcing a new CEO in Sameer ‘Sam’ Singh last year, GroupM South Asia has announced a significant restructuring in its leadership. Effective immediately, Prasanth Kumar (PK) is named Chief Operating Officer, South Asia, and Tushar Vyas is named President Growth and Transformation, South Asia. Both are new roles in the organisation, notes a commuique.

     

    Meanwhile, Parthasarathy Mandayam (Maps) is named Mindshare’s CEO for South Asia and Amin Lakhani is named Mindshare’s Chief Operating Officer in South Asia.

     

    Now here’s what the communique adds:

     

    As Chief Operating Officer, PK will be responsible for operational excellence, i.e. ensuring client expectations are reliably met by continuously improving processes ensuring clients are successful today. He will guide and lead the teams across OpCos, Trading and Specialised Units to execute the same more consistently and reliably to drive client delight while fortifying partnerships.

     

    Most recently as Mindshare’s CEO, PK oversaw Mindshare’s rapid expansion in the market, bringing it to a market-leading position and winning numerous global awards. During his tenure, he developed a record for the most number of new business wins by a single market and created a tradition of external accolades, including a Glass Lion at Cannes, a Grand Prix at WARC and an average of over 250 external awards per year. Mindshare India was also recognized globally as #2 in the Gunn report. Prior to Mindshare, he led the GroupM Central Trading Group across South Asia and championed exciting partnerships in digital and traditional media.

     

    Tushar Vyas will take over the role of President Growth and Transformation. In his new role, Tushar will drive digital transformation and focus on building GroupM wide capability focusing on Digital, Data, Analytics, and Content, and working across GroupM to ensure our clients are ahead of the curve for tomorrow.

     

    Before taking over his current role of the Chief Strategy Officer at GroupM, Tushar launched the Digital Media Agency business unit (Interaction) for GroupM India and built a 600+ member team by expanding services in areas like content, search, programmatic buying, mobile, digital activation, social insight and digital analytics. Today, GroupM’s digital media practice is the largest digital media solution provider with more than 500+ active clients. Under his leadership, the digital practice was a regular at all the major digital and media awards. He was also part of SureWaves start-up team focused on Media technology.

     

    Speaking on the new appointments, Sam Singh, CEO, GroupM South Asia said: “PK and Tushar are passionate leaders with high integrity and proven ability to envision and deliver successful outcomes in a challenging environment. As we become a more data-centric organization, there is a need to drive transformation and build future capabilities with a focus on Digital, Data, Analytics, and Content. We must work across GroupM to drive organizational transformation and operational excellence. The new team structure is another step in this direction.”

     

    He added, “I am also sad to announce that Lakshmi Narasimhan, our Chief Growth Officer for GroupM South Asia, has decided to step down from his current role effective January 31, 2019, to pursue personal interests. I thank him for his contributions over the years and wish him all the best. We will miss him as we continue to build upon his hard work and passion. Lakshmi was instrumental in building our strong trading community with solid practices”.

     

    Parthasarathy Mandayam (Maps) will take over the role of Chief Executive Officer(CEO) of Mindshare, South Asia effective February 1, 2019. Maps takes on the role from PK, who will be moving to his new role within GroupM.

     

    Maps has spent 10+ years with Mindshare in various leadership roles – Data, Insights, Analytics, Strategy, Client Leadership and Business Unit leadership. He will report into Sam Singh, CEO GroupM, South Asia, Prasanth Kumar – COO – GroupM South Asia and Amrita Randhawa, CEO Mindshare Asia Pacific.

     

    Going forward, Amin Lakhani will take on the role of Chief Operating Officer (COO) for Mindshare South Asia.

     

    Lakhani has over 20 years’ experience in various roles in Mindshare and GroupM and is currently leading Client leadership at Mindshare. He will continue to be based out of Mumbai.

     

    Talking on the latest developments, Prasanth Kumar, the new GroupM COO, said: “Our industry is an ever-mutating one, so we have to also continue to evolve and adapt. With Maps and Amin now at the helm of Mindshare, we have leaders with a proven track record of consistently achieving clients’ business goals. They will continue cultivating client relationships at the highest level and delivering great results.”

     

    With investment in data, technology, and diverse talent, GroupM aims to shape the future and transform business challenges into opportunities for clients.