MxMIndia

Tag: Partha P Sinha

  • Mathrubhumi, Malayala Manorama and Times of India to welcome brand owners

    Leading newspapers collaborate for Onam shopping

    By Our Staff

     

    Leading newspapers Mathrubhumi, Malayala Manorama and The Times of India have announced a collaboration to create mass awareness for Onam festivities

     

    Commenting on this initiative, M V Shreyams Kumar, Managing Director, Mathrubhumi Group said: “Healthy competition in the marketplace will always stay, so is the opportunity to collaborate meaningfully if the purpose is right.  I’m grateful to Malayala Manorama and Times of India for finding merit in the proposition and readily accepting the same too.  It is a great pleasure to be working together. Business owners are excited about the opportunities in the market and consumers are waiting to grab their products and services, evident from our daily ad volumes.”

     

    Added Varghese Chandy, Vice President -Marketing & Advertising Sales, Malayala Manorama: “This is indeed a great initiative.  Onam is the beginning of the festival seasons in the country. Past few Onams were washed out due to floods, Covid etc. This year fortunately the markets are opened and am sure will be the most opportune time for marketers to leverage the Pent up demand and the Onam sentiments.  Who else knows this better than the leading print players in Kerala and that is what this collaboration is all about.”

     

    Said Partha P Sinha, President – Response, The Times Group: “Onam is a celebration of togetherness. In the true spirit of Onam, we are happy to join hands with Mathrubhumi and Malayala Manorama for ushering in positivity and change this festive season. We are glad to see that Malayalis have left the past behind and are ready to welcome businesses with zeal and warmth. Happy Onam!”

     

    The campaign will run across media assets of these three groups for the next few days.

     

  • Implements a smartphone unboxing experience

    TOI collaborates with Redmi Note 10 series

    By Our Staff

    The Times of India has released a campaign in their top eight editions to bring alive the unboxing of the new Redmi Note 10 series smartphones. The top flaps of the glazed French windows were of special glossy newsprint – giving the innovation a premium and upmarket feel, in sync with the new Redmi phones.

    Said Partha P Sinha, President Response, The Times Group: “What’s unique about the print medium is that it allows innovation and customisation in ways that bring alive a brand’s unique requirement. The ‘French window’ is one such innovation that engages readers through a ‘reveal’. It’s a great tool to bring alive a brand launch in an impactful manner. This is for the first time that a smartphone brand has used this innovation to market its product.”

    Added Sandeep KS, Associate Director – Redmi Marketing: “Our idea was to marry a smartphone unboxing experience with a format that can be enjoyed by consumers across the country. Times of India being the most read national daily was the ideal choice to execute this revolutionary front page innovation idea for a revolutionary product like Redmi Note 10 Pro Max for the first time ever for a smartphone”.

     

     

  • The Times of India had bumper issues on Saturday, August 15 with a total of 60 pages in Mumbai, 72 pages in Gurugram, 58 pages in Delhi, 78 pages in Hyderabad, 52 pages in Bengaluru and 46 pages in Chennai

    The Times of India has bumper issues across key markets on I-Day

    By A Correspondent

     

    The Times of India had bumper issues on Saturday, August 15 with a total of 60 pages in Mumbai, 72 pages in Gurugram, 58 pages in Delhi, 78 pages in Hyderabad, 52 pages in Bengaluru and 46 pages in Chennai including supplements, as per a press release. The paper drew advertisers across Retail, Real Estate, Auto, FMCG, Consumer Durables, E-commerce and many more categories inviting consumers with amazing deals and messages, the communique added.

     

    Said Partha P Sinha, President – Response, The Times Group: “We believe these are the initial signs of good things to come. Companies are confident that this festival will see a big resurgence in spending and the economy will get back on its feet. It also establishes print as a credible and dominant medium for reaching out to premium audiences. There’s no better way to make an impact.”

     

    Added the communique: “The Times of India Group publications have recovered almost 90% of circulation in some markets and over 70% in most markets. This is another reason advertisers are coming back to print to re-build their market shares, as the distribution is fast reaching pre-lockdown numbers. Every Saturday for the last 3 weeks has seen The Times of India come out with 50+ pages across their key markets. Today, has been the highest since lockdown. A great way to unlock a new sense of freedom – that of positivity and confidence.”