MxMIndia

Tag: Parth Jindal

  • The film is titled ‘Har Rang Har Kisi Ka’

    TBWA creates ad JSW Paints with Alia Bhatt & Ayushmann Khurrana

    By A Correspondent

     

    JSW Paints has signed actors Alia Bhatt and Ayushmann Khurrana as brand ambassadors and is set to release its first ever TVC along with a marketing campaign featuring the duo that will be rolled-out across the company’s current markets in South and West India.

     

    The film ‘Har Rang Har Kisi Ka’, conceptualised by TBWA\India celebrates the diverse colours of the country and encourages India to #EmbraceEveryColour.

     

    Commenting on the new campaign, Parixit Bhattacharya, Managing Partner (Creative) of TBWA\India, said: “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colours to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

     

    Added Govind Pandey, CEO TBWA\India: “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of cast, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

     

    Said Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the India we grew up in; a land of colours, resplendent with more colours than the rainbow. However, today these very colours discriminate and divide us. So we decided to give colours an entirely new dimension of unity and togetherness. We wanted thoughtful ambassadors to take this idea to an India that is getting younger and better every day. We believe Alia Bhatt and  Ayushmann Khurrana make a perfect duo to carry JSW Paints’ fresh message of unity.”

     

     

  • JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015

    JSW is Principal Sponsor of Delhi Capitals

    By A Correspondent

     

    Delhi Capitals has announced JSW Group as the IPL team’s Principal Sponsor for the upcoming season of the Indian Premier League. JSW comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015.

     

    Commenting on the new sponsor, Parth Jindal, Chairman and Co-Owner of Delhi Capitals said: “We at the JSW Group  see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. DC embodies the same zeal, desire and hunger as JSW and thus we are proud to be the principal sponsor of the Capital city’s IPL team and wish them all the best for IPL 2020… The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.”

     

     

  • Integrated marketing campaign to go live by mid-February

    JSW Steel signs Rishabh Pant as brand ambassador

    By A Correspondent

     

    JSW Steel has signed cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron+ colour-coated sheets and JSW Neosteel TMT bars, for a three-year period.

     

    According to Parth Jindal of JSW Group: “JSW Group’s philosophy – ‘Better Everyday’ guides us to positively improve all the lives we touch. It enables us to hold a unique and differentiated place in the minds of our customers. Our continued focus on making high quality products and ensuring that they are easily accessible to consumers across India lets us to participate in building a modern India. As a brand we believe that we are young, hungry, fearless and world class, the same traits we see in Rishabh Pant. We are thrilled to have Rishabh as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Coloron+ brands.”

     

    Added Harsh Bhatt, Executive Vice President: “Unlike advertising for FMCG and Durables, advertising for a category like coloured steel roofs and TMT bars is always unique given the low consumer involvement in these categories.  Our first strategic intervention was to look for a sweet-spot that impacted the consumer enough to care for these purchases and willing to pay a premium for them. JSW Colouron+ roofing sheets and JSW Neosteel TMT bars have a distinct quality advantage over other product offerings in the market. All we had to do was communicate that in an exciting way. The addition of Rishabh Pant in the mix made matters a lot easier for the creative team where facets of grip, durability and strength of the products were compared to everyday things. The quirk in the situations are intentionally exaggerated to make the right point.”