By Our Staff
Curia, a cancer research and information app, has joined hands with former cricketer Yuvraj Singh to be its Brand Ambassador.
Talking about Curia and the brand’s association with Singh, Dr Gunjan Bhardwaj, the Founder and CEO Partex NV, said: “Yuvraj Singh is an icon and an inspiration being a cancer survivor himself. He has personally experienced all the challenges and prevailed over the diseases. Thus, he is an ideal choice to promote the CURIA app in the country, and we are glad to have him on board. I have witnessed the struggles of cancer patients and their families from close quarters. Despite ample research and documentation of the disease, it is still difficult to quickly find the right and helpful information from the labyrinths of the internet. I decided to leverage advanced technologies such as AI and blockchain for patient information and awareness”.