By Our Staff
The iconic kulfi hasn’t changed a wee bit, but the brand is getting a facelift. Parsi Dairy Farm has commissioned Please See, a creative and branding agency, to help it rebrand.
The team at Please See worked in tandem with strategic partners Ormax Media and the owners — Zeenia, Parvana, Bakhtyar, and Sarfaraz — to reinterpret Parsi Dairy Farm for a new generation and its oldest, most loyal patrons, in equal measure.
Said Zeenia K Patel, fourth generation owner of the dairy: “At Parsi Dairy Farm, we sought exceptional teams for this branding opportunity. Our aim is to propel the 107-year legacy of this brand to new heights, ensuring its endurance for the next century.”
Added Pritha Sahai, Co-founder and Creative Director at Please See: “For us, it’s always been about immersing ourselves in the brand to see how best we can breathe relevance into it. With Parsi Dairy Farm’s packaging, we reconstructed it to become a part of our daily lives, while preserving their sanctity, and just giving it a new wardrobe.”