MxMIndia

Tag: Parryware

  • The brand leverages print and social media platforms to reach out to consumers

    Parryware launches integrated marketing campaign

    By Our Staff

     

    Parryware, the sanitaryware brand, has launched an integrated marketing campaign #TapToPOT for ‘Parryware Safe Buy’. As part of the campaign, the brand leverages print and social media platforms like Facebook, Instagram, and Google properties to reach out to consumers. It gets extended to various other platforms via Display networks, search, discovery ads, and in-app targeting. The campaign in a form of TVC highlights that Parryware Safe Buy brings the safest and most convenient shopping experience.

     

    Said KE Ranganathan, Managing Director, Roca Parryware: “We at Parryware, strive to provide innovative solutions that are easy, safe and quick.  With us being at the cusp of tech-revolution, offerings like Safe Buy fits perfectly in today’s world where people are becoming extremely tech-savvy and opting for online purchase. When finalising the #TapToPOT campaign TVC, we ensured to take a playful approach to the problem and suggesting ‘POT’ as the solution for bathroom fittings.”

     

     

  • In this role, he will be responsible for leading the marketing activities for Roca and Parryware

    Roca appoints R Sreenivasan as Head of Marketing

    By A Correspondent

     

    R Sreenivasan

    Roca has announced the appointment of R Sreenivasan as the Head of Marketing for India operations. In this role, he will be responsible for leading the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities.

     

    Commenting on the appointment, KE Ranganathan, Managing Director, Roca Bathroom Products said: “We are glad to welcome back Sreeni as the new Head of Marketing for our Indian Operations. RBPPL today, is the leading and fastest growing Bathroom Productions Company in India. Our endeavour to provide the best of products, services and experiences to our customers is further reinforced with the induction of Sreeni into our high profile management team. With his rich experience in the category and Indian market and his deep understanding of our customer needs, we are poised to further grow aggressively and continue to lead the Indian bathroom Industry.”

     

     

  • Campaign hits 170+ PVR cinemas’ screens in India marking the intermission

    Parryware brings back its ‘Loo Break’ campaign with a twist

    By A Correspondent

     

    Parryware has brought back its campaign ‘Parryware Loo Break’ with a twist. Building on the success of its maiden campaign, the brand has collaborated with filmmaker Nila Madhab Panda’s movie Halkaa for its second edition to deliver the communication in the immersive environment of cinema.

     

    Commenting on the campaign launch, KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd said: “Given the fragmented segment that the brand operates in, bathroom as a category is yet to be claimed and consumers hardly pay attention to multiple brands that they come across in a day during different environments. Post the success of our first ‘Loo Break’ campaign, the second phase of is aimed at strengthening brand’s popularity in the market, building continuity and increasing audience interaction in the most unique way making Parryware synonymous with loo breaks.”

     

     

  • A first of its kind campaign breaks the clutter of crowded advertising space

    Parryware launches new campaign across PVR cinemas in India

    By A Correspondent

     

    To own the space of Loo Breaks in India, Parryware has launched a national campaign ‘Parryware Loo Break’.

     

    Commenting on the campaign launch, KE Ranganathan, Managing Director, Roca Bathrooms Pvt Ltd. said: “Innovation is a way of life at Parryware and reflects in everything we do, be it our products, processes, communication et al. Given the highly fragmented market that we operate in, the bathroom space is yet to be claimed! All of us interact with multiple bathroom brands during a day in different environments. Our intent was to explore a perfect opportunity to effortlessly yet effectively seed brand Parryware in a natural environment.  ‘Parryware Loo Break’ creates an interaction with the audience in a novel fashion, making Parryware synonymous with loo breaks.”

     

    This campaign will be extended to other mediums and across touchpoints in the near future. Delivering contemporary and youthful bathroom solutions in India, brand Parryware is known for many industry firsts, product innovations and for introducing global technology in the Indian market.

     

  • As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware

    Dentsu Impact bags creative mandate for Roca and Parryware

    By A Correspondent

     

    Dentsu Impact has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch that lasted for more than two months.

     

    As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware.

     

    Commenting on the association, Mayuri Saikia, Marketing Head, Roca Bathroom Products, said, “We are elated to have Dentsu Impact onboard to handle our creative mandate. They are a young team with fresh ideas and thinking. They will certainly infuse new energy in the brands and we look forward to working in collaboration with them to create strong brand communication moving forward.”

     

    Speaking about the account win, Amit Wadhwa, President, Dentsu Impact, said, “Roca and Parryware are the leading players in the bathroom solutions market and we are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact:  “Every brand and category comes with unique challenges and opportunities. The team of Roca and Parryware took pains to explain these to us in detail and with this clear understanding we were able to come up with some exciting ideas that helped us win this one. We look forward to partner with them and bring some interesting ideas to life.”

     

  • The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment

    Parryware unveils new brand image

    By A Correspondent

     

    Parryware unveiled its all new refreshed look of bathroom products. Present at the launch was Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother, Perizaad Zorabian.

     

    The re-launch aims to re-establish Parryware’s leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment. The brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.

     

    Ecstatic at the relaunch, Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd said, “We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India.” He further adds, “With a boom in India’s housing sector, we at Parryware endeavor to provide best in class products for our consumers. We will be scaling the length & breadth of the country, thereby enabling us to reach out to a wider audience.”

     

    To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities, maintaining high focus on quality, launch new businesses & new channels by end of FY 2015 across India.. The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years for ramping up production capacity, R&D and new product launches

     

  • RK Swamy BBDO, known for its insightful work, calls the bathroom "Apna sa Kona" (your very own space) in this new campaign

    RK Swamy BBDO relaunches Parryware with unique insight

    By A Correspondent

     

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=IYefcFAeuXc[/youtube]

    As part of its brand relaunch mandate, RK Swamy BBDO has created a refreshingly new campaign for sanitary brand Parryware.

     

    RK Swamy BBDO, known for its insightful work, calls the bathroom “Apna sa Kona” (your very own space) in this new campaign. This insight is based on special moments which one spends in a bathroom.

     

    Sunil Kukreti, Senior Partner, RK Swamy BBDO, New Delhi, said: “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona’ campaign is created around this.”

     

    The current campaign comprises of Print and TV.

     

    Parryware with a brand heritage of nearly 60 years is now part of the Spanish Roca Group.