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Tag: Parle Magix

  • Created by Thought Blurb Communications

    Parle Magix rolls out new TVC

    By Our Staff

     

    Parle Magix cream biscuit brand from Parle Products has rolled out three TV commercials. The campaign has been created by Thought Blurb Communications.

     

    Said Mayank Shah, Senior Category Head, Parle Products: “A child’s imagination does not follow a pattern that is logical. They give a comical and bizarre twist to everyday situations that are often invisible to adults. This is the insight on which this campaign is built. It seeks to be relatable to a child and to entertain them.”,

     

    Added Vinod Kunj, Partner & CCO, thought blurb Communications: “The client’s brief was to establish a connection with children. So we decided not to tell them how good our product is, just tell them that their world is fantastic. The creative team took a hike into the world of children and came back with this really whacky campaign.”

     

     

  • The campaign kicked off with a TVC created in 11 languages and will run across all kids TV channels

    Thought Blurb executes latest ad film for Parle Magix

    By A Correspondent

     

    Thought Blurb has launched a new campaign for Parle Magix, the biscuit targeted at kids. The campaign kicked off with a TVC created in 11 languages and will run across all kids TV channels. This will be supported by print, digital, on-ground activations and a host of media including Comic Books and on-ground activations.

     

    Said Mayank Shah, Senior Category Head, Parle Products: “Parle Magix is a cream-filled biscuit. In this category, the primary influencers are children and are therefore the target audience for Parle Magix. The cream-filled biscuits market has national and international brands as well as many regional players.  To break through the clutter, we needed a strategy that spoke directly to the child. The act of splitting open the biscuit and licking the cream is the way most children eat cream filled biscuits. So we decided to turn the act of eating the biscuit into a form of play. In fact, with a multi-media campaign we hope to establish eating Magix as a fun exercise in making the right decision,”

     

    Added Vinod Kunj, Partner and CCO, Thought Blurb: “The campaign addresses the child who wants to fill his days with the most activity as possible. Letting the child know that his mischief is tolerated and also encouraged is the direction we’ve decided on. In other words, Parle Magix speaks directly to the child saying that ‘we let you decide what you would rather do.”