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Tag: Paritosh Wali

  • Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC

    Alia Bhatt endorses new Sunfeast Dark Fantasy range

    By A Correspondent

     

    Sunfeast Dark Fantasy has rolled out its new ad film which features actor Alia Bhatt. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people can take pride in serving their guests.

     

    Commenting on the ad film, Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said: “We endeavour to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing  and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”

     

    Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, added: “The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes its idea of heightened irresistibility to the next level.”

     

     

  • The video has received over 11.7 million views and asks a poignant yet relevant question

    Sunfeast Farmlite says #LetsTakeCare of mothers, in latest campaign

    By A Correspondent

     

    Sunfeast Farmlite biscuits has launched its digital film, #LetsTakeCare that talks about the sacrifices a mother makes which take a toll on her health.

     

    Said Paritosh Wali, COO, ITC Foods- Confectionary: “As a brand, Sunfeast Farmlite has always been part of consumer’s healthier lifestyle by providing differentiated and superior offerings made with healthy ingredients. With this online film, Sunfeast Farmlite aspires to promote a healthier lifestyle for the care-givers and the nurturers of our families – our mothers. #LetsTakeCare is driven by this objective and talks to the kid in each one of us to help our mothers lead a healthier lifestyle. Even if few of us are able to nudge our mothers to a healthier lifestyle, this campaign will be truly successful.”

     

    Added Nitin Kankare, CEO, FCB Ulka: “The video portrays how while growing up; our mothers have always been our heroes and inspiration. Their exceptional multi-tasking abilities and deep affection have left us secure, cradled in their love. As we slowly grow up, sheltered in her love, we ask ourselves – ‘Why and when did our heroic mothers stop taking care of themselves?’ Sunfeast Farmlite tried to answer this question through a heartwarming social experiment by taking them back to school and asking us to take the pledge #LetsTakeCare for our sacrificing mothers.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.  The brand has teamed up with feature film and ad film director, Gauri Shinde.

     

    Commenting on this collaboration, Paritosh Wali, COO, ITC Foods- Confections said: “At ITC, our endeavour has always been to provide innovative, delightful & superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Said Nitin Karkare, Chief Executive Officer, FCB Ulka on the campaign: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”

     

     

  • With this exciting collaboration, Sunfeast Dark Fantasy aspires to further strengthen its brand positioning as an indulgent offering

    Sunfeast Dark Fantasy ropes in Alia Bhatt as its brand endorser

    By A Correspondent

     

    Sunfeast Dark Fantasy from ITC Foods has signed on Alia Bhatt as its brand ambassador.

     

    Said Paritosh Wali, COO, ITC Foods- Confections: “At ITC, our endeavour has always been to provide innovative, delightful and superior quality products to our consumers. Sunfeast Dark Fantasy is a true reflection of our commitment to delight consumers with unique and differentiated offerings. Irresistible indulgence, anytime-anywhere, has been our brand’s promise to our consumers and the new campaign takes this forward effectively. With Dark Fantasy’s new communication we are providing a unique proposition of making an easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia Bhatt, will only build the excitement about our innovative offerings and enrich consumer experiences about the product.”

     

    Commenting on the campaign, Nitin Karkare, Chief Executive Officer, FCB India added: ‘The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”