MxMIndia

Tag: ParentCircle

  • The account will be led from MEC's Chennai branch

    MEC wins media mandate for ParentCircle

    By A Correspondent

     

    MEC India has been awarded the media duties for ParentCircle, for its upcoming products and platform. MEC won this account after a multi-agency pitch.

     

    A household brand of Shri Harini Media Ltd (a Ramco group associate), ParentCircle started off as an English monthly magazine that caters to various subjects related to parenting and child development. After tasting its initial success, SHML also garnered mileage with Chellamey – a monthly Tamil magazine exclusively designed for Tamil reading audience around the subjects of parenting and child development. Taking this success further in an anticipation to strengthen its product portfolio, ParentCircle is planning to launch its new product in the market and create a demand for subjects like parenting and child development.

     

    Commenting on the win, T. Gangadhar, MD, MEC India said, “We are delighted to associate with Parentcircle. ParentCircle is driven by a vision to bring about a positive transformation in the Indian parenting community. We look forward to an exciting partnership”.

     

    Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “This is another significant moment for ParentCircle. We are extremely pleased to partner with MEC to help us in our growth strategy. Given the proven record of MEC worldwide, we believe this partnership should bring in more efficiency into our overall media planning. We now are best placed to optimise the opportunities available in the market.”

     

    The account will be led from MEC’s Chennai branch.

     

  • MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media

    ParentCircle ropes in Leo Burnett, MSL Group and Edelman

    By A Correspondent

     

    ParentCircle has roped in MSLGROUP, Leo Burnett and Edelman Digital in India to handle Communications, Brand strategy and Digital duties in anticipation of its upcoming release of new products and platform.

     

    Announcing the move, Nalina Ramalakshmi, Founder and Managing Director of ParentCircle says, “We were looking for strategic and integrated communications partners to enable us to convey our brand message in the most appropriate manner to the broader world. ParentCircle aims to be a household name both in the country and across the globe. We are extremely pleased to partner with MSLGROUP, Leo Burnett and Edelman Digital. We are excited to work with all of them. We are confident that our brand will be portrayed exactly the way we perceive it, with the help and support of our partner agencies.”

     

    MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media and will create and build brand awareness in India with its communications and engagement campaigns.

     

    Leo Burnett is entrusted with the opportunity of playing a crucial role in the branding communication strategy of ParentCircle. Leo Burnett will craft and execute integrated campaigns for ParentCircle.

     

    Edelman Digital has been mandated to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solutions for ParentCircle.

     

    ParentCircle with its partners, plans to utilise all possible means of communication to reach out to its target audience.

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