MxMIndia

Tag: Parameshwar Gundkal

  • The channel will offer a line-up of 150+ films showcasing blockbusters and leading actors of sandalwood

    Tata Sky ties with with Viacom18 to launch Kannada cinema channel

    By A Correspondent

     

    Launch of Tata Sky Kannada Cinema by Chief Communication Office, Anurag Kumar along with Senior VP, Sales, CV Konda Reddy

    Tata Sky has partnered with Colors Kannada to launch Tata Sky Kannada Cinema, which will offer a line-up of 150+ films showcasing blockbusters and leading actors of Sandalwood.

     

    Commenting on the launch, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”

     

    Added Parameshwar Gundkal, Business Head- Kannada Entertainment Cluster, Viacom18: “With a contribution of 13% of the total Kannada television viewership, movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”

     

     

  • This is the network’s second regional launch in 2018, after COLORS Tamil

    Viacom18 reinforces Kannada dominance, to launch movie channel on Sep 24

    By A Correspondent

     

    Viacom18 announced the launch of its second movie channel – Colors Kannada Cinema. This is the network’s second offering in the movie broadcast space, after Rishtey Cineplex in 2016. The channel will launch on September 24, 2018.

     

    Speaking on the occasion, Sudhanshu Vats, Group CEO, Viacom18 said:“Colors Kannada Cinema is an important addition to our offering and a first in genre expansion in the Regional space. This demonstrates our strategic commitment to deepen and widen our presence as we drive Regional growth aggressively. This move would help us to increase our market share, both in terms of viewership and revenue, in the country’s third biggest regional market. Finally, as we look to leverage synergies across our brands, COLORS Kannada Cinema complements our portfolio play across our forays into filmed entertainment production and filmed entertainment broadcast.”

     

    Ã…dded Ravish Kumar, Head – Regional Entertainment, Viacom18:“At Viacom18, our strategy has always been to make significant inroads to achieve market leadership, especially with our regional portfolio. Movies contribute about 11% of the total television viewership in Karnataka and ColorsKannada Cinema is launching at the opportune time with the regional cinema industry witnessing an exponential growth in consumption, across screens. While we continue to strengthen our regional bouquet with strategic channel launches in multiple languages, we are also committed to expanding vertically to offer a more segmented and wholesome entertainment to our loyal viewers.”

     

    The launch also reinforces Viacom18’s foray in Karnataka, after the success of the GECs Colors Kannada and Colors Super.

     

    Speaking about the proposed channel, Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18 said:“With a robust library of over 450 films, we have strategically curated our movie line-up to appeal to a wide range of audience. Going by the Brand philosophy – Mane Maneya Chitramandira (Har ghar ka theatre) the family entertainment movie channel will usher a fresh in-home cinematic experience for Kannadigas as it celebrates 84 years of the Sandalwood film industry with iconic classics, blockbusters, award-winning and latest films making it a premiere movie destination.The vast library catering to all, encompasses films across genres like romance, action, comedy, mythology, thriller, drama, etc. Backed with strong programming and promotion strategy, the channel will also air unique content around Kannada cinema like behind the scenes, film reviews, interviews and more, thus creating a stronger appeal for movie buffs.”

     

     

  • Colors Super will be bringing in an early second anniversary with six family drama shows and two reality shows

    KBC Bangla, new shows highlights of Viacom18 regional push

    By A Correspondent

     

    Viacom18 has announced a major content expansion across the two key markets of Kannada and Bangla. Viacom18’s second Kannada GEC, Colors Super will be bringing in an early second anniversary with six family drama shows and two reality

     

    Ravish Kumar

    Said Ravish Kumar, Head – Regional Entertainment, Viacom18: “We started the year with expanding into a new market with the launch of ColorsTamil. While it is still early days, we are extremely encouraged with the performance of the channel. In the Kannada market, we are the clear frontrunner in terms of both viewership and revenues, with Colors Kannada and Colors Super accounting for more than ~40 per cent of the GEC viewership in Karnataka. With the upcoming launch of an entire new programming slate on Colors Super, I am confident in further expanding our strong position in the

     

    Elaborating on the new show launches, Parameshwar Gundkal, Business Head – Colors Super and Colors Kannada, said: “Colors Super as our second channel in the Kannada GEC became the talk of the town with Bigg Boss Kannada Season 5. With eight shows slated for a launch, we are set to bolster our platter of content with a wide variety of shows, including some much-awaited comebacks and fresh cutting-edge content.  A launch of this magnitude in a month for an existing channel is unheard of.”

     

    Speaking about the launch and impact, Rahul Chakravarti, Business Head –Colors Bangla and Odia said: “We are upping the ante on our content line-up this year and a marquee show like KBC is a step in that direction. The show has been a massive hit worldwide and has been widely appreciated for its edutainment content. Bengalis are known for their wealth of knowledge and now is the time for them to showcase their talent to the world. We welcome Prosenjit onboard as the host and presenter of the very first season of the show. I’m sure his enthusiasm will make all Bengali viewers believe in the opportunity to transform their life through this remarkable show.”

     

     

  • Common man to share Bigg Boss House along with celebrities

    Colors Super to air Bigg Boss Kannada Season 5

    By A Correspondent

     

    Colors Super, the second Kannada language entertainment channel from Viacom18, has announced the fifth season of Bigg Boss Kannada. Host Kichcha Sudeep will return to the show in a new avatar.

     

    Commenting on the new season, Ravish Kumar, Head – Regional Entertainment, Viacom18 said: “Colors Super has been enthralling viewers with its riveting content since its launch. While Colors Kannada has positioned itself as the market leader, it’s time that we fortified the strength of Colors Super, and what better way to do that than through Bigg Boss. We feel the strategy will benefit the channel immensely and take it to its next level. The new aspects introduced in the show will make for an interesting watch for the viewers, and also hearten the business prospect for brands that associate with our channels.”

     

    Said Parameshwar Gundkal, Business Head – Colors Kannada and Colors Super as well as director of the show:“Season 5 of Bigg Boss has infused elements of unpredictably into every aspect of the show. This season we will air Bigg Boss Kannada on the fastest growing Kannada GEC, Colors Super. And we will witness a volatile mix of commoners and celebrities compete for the attention of Bigg Boss and viewers support. Sudeep is really the only constant we have on Bigg Boss and with good reason. His charm, wit, humour and style are a huge part of the Bigg Boss entertainment package. Now with commoners coming into the kind of spotlight even the famous are not used to, this season is set to become to the most unpredictable season in the history of Bigg Boss Kannada.”

  • Interbreeds a fiction concept from a love triangle that blossomed on Bigg Boss

    Colors Kannada launches finite series – Sanju Mattu Naanu

    By A Correspondent

     

    We don’t cover news on new show launches unless it’s majorly noteworthy. And this is one such in regional GECs. Colors Kannada presents the first ever finite series on Kannada television – Sanju Mattu Naanu. Starting May 27, the 24-episode show will air every Saturday and Sunday at 9pm.

     

    Commenting on the show, Ravish Kumar – Head, Regional Entertainment, Viacom18 said: “Colors Kannada has always been ahead of the curve in the Kannada entertainment space. Finite series as a format has become popular world over and across all platforms and we’re proud to be introducing the same to our Kannada viewers through Sanju Mattu Naanu. And, the novelty doesn’t end there. This is a step up in terms of content innovation as well. First time ever a real-life love triangle which was brewing inside the Bigg Boss house will now see its culmination in the form of a fiction show. It has been our constant endeavor to renovate our offerings so that our audiences have the best television experience on our platform.”

     

    Commenting further, Parameshwar Gundkal – Business Head of Colors Kannada and Colors Super said: “We constantly reinvent our formats to keep up with not only the growing trends but also the emerging content consumption appetite of our viewers. The popularity of finite series has been taking over the rest of the world, and we believe it shall make its place in the Kannada GEC space as well. The genesis of Sanju Mattu Naanu was formed in our reality show Bigg Boss. Going by the popularity that Pratham, Bhuvan and Sanjana gained in the show, we are now extending their chemistry in the form of a fiction show. It’s going to be a short series of 24 episodes airing over the weekend and we hope the viewers appreciate the ingenuity of our content.”

     

  • The Kannada version of Bigg Boss netted 6.3 TVR on eviction day on ETV

    Bigg Boss scores high on ETV Kannada

    By A Correspondent

     

    ETV Kannada’s Bigg Boss that has Kiccha Sudeep as host has opened with a 6.3 TVR on the eviction day over the weekend. It has maintained an average TVR of 4.4 for the week. With Bigg Boss, ETV Kannada has strengthened its position this week by witnessing a 46% growth and touched 279 GRPs, the highest the channel has touched in the last three years.

     

    Talking about this development, ETV Kannada Programming Head – Parameshwar Gundkal said, “Pitching a show such as Bigg Boss in the competitive 8pm prime time slot against other big format shows was a risk, but we are very happy that the risk has paid off very well. Bigg Boss as a format encapsulates entertainment as it is the perfect blend of emotions, drama and unscripted reality. Sudeep has a strong fan following and has brought in a lot of mass appeal and energy to the show keeping the audience enthralled. With a spectacular opening for the show, we hope to keep the graph growing as the season unfolds.”

     

    Commenting on the TRPs, the host of the show, Southern superstar Sudeep said, “I do not give much importance to the TRPs but I am thrilled by the response that the show has garnered. Most important and encouraging is the fact that we have been able to connect with our audience and keep them captivated”

     

    Deepak Dhar

    Deepak Dhar, Managing Director, Endemol India further elaborated saying, “Bigg Boss is one of our most successful shows that has been appreciated globally. The response we have received from the Kannada audiences with our first foray into the regional space is very encouraging. We hope to continue having our audience hooked for the rest of the season as well”.

     

    Produced by Endemol India Private Limited, Bigg Boss Kannada has 14 celebs like Arun Sharma, Narendra Babu Sharma, Chandrika etc who will be locked in a house… just like Bigg Boss in Hindi on Colors.