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Tag: Paragon Footwear

  • Conceptualised by Makani Creatives

    Paragon Footwear launches brand campaign

    By Our Staff

     

    Stimulus by Paragon Footwear has launched a brand campaign for the festive period. It is conceptualised by Makani Creatives.

     

    Said Sachin Joseph, Executive VP at Paragon Footwear Stimulus: “Stimulus, as the name suggests, aims to add a boost to every step you take towards your goals. Our footwear is crafted keeping in mind comfort that will enable our customers to reach excellence.”

     

    Added Prasad Rao, Executive Creative Director at Makanis Creatives: “There is an unabashed rawness to the thought of ‘Badhte Raho. Badalte Raho’ which we liked. It resonates well with the doers of the world today, who have a fairly strong sense of who they are. They don’t let their emotions or mental state of being become barriers in their heads. They’re prepared to take risks, change perceptions and break stereotypes. They’re ready to bring a change. Stimulus believes in this ‘sense of self’. And acts exactly as its name suggests – as a stimulant that evokes confidence and encourages its audience to defy all odds.”

     

  • The mandate comprises traditional media and content including social creative and digital

    Wavemaker bags media duties for Paragon footwear

    By Our Staff

     

    Wavemaker India has won the media mandate for Paragon Footwear. The mandate comprises traditional media and content including social creative and digital. The account will be handled out of the Bengaluru office of Wavemaker.

     

    Speaking on the association, Navin Thomas, Executive VP Sales & Marketing, Paragon said: “We are happy to partner with Wavemaker as our media agency. Their stronghold on media landscape clubbed with in-depth understanding of consumers dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands say it all.”

     

    Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are absolutely thrilled to work with a trusted brand like Paragon. Paragon has been a household name for generations in India. Their consumer focused approach, adapting to sustainable and bio-degradable ways to create environment friendly products is a huge testament to their dedication. With our AI powered platforms, we are certain to drive great efficiencies and help Paragon make a mark as a preferred brand in this changing consumer dynamics.”