MxMIndia

Tag: Parag Ved

  • To reinvigorate brand through a media campaign "#Trusted naam, fantastic Kaam"

    Ranbir Kapoor inks deal with Tata AIG

    By Our Staff

     

    Tata AIG General Insurance has unveiled its new campaign “#Trusted Naam, Fantastic Kaam” featuring actor Ranbir Kapoor. The campaign will be spread across digital, TV and OTT platforms. It has been conceptualised by What’s Your Problem.

     

    Talking about the campaign, Parag Ved, President, Consumer Business, Tata AIG General Insurance, said: “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation and exceptional customer service has helped us built strong connections with our customers. To live upto our trusted name, we carry an added responsibility to stand up to the expectations of our customers.”

     

     

  • Two of the ads are already live and rest are scheduled in the coming week

    Tata AIG takes digital route to ‘simplify’ health insurance

    By A Correspondent

     

    Tata AIG General Insurance has come up with a series of digital-first ads to communicate the importance of health insurance and how convenient it is to purchase from Tata AIG.

     

    Said Parag Ved, Executive Vice President – Consumer Lines, Tata AIG: “This campaign is merely an extension of the customer centric approach with which our products and services are designed. Our offerings are based on a deep understanding of health risks faced in India. Considering the rising cost of medical treatment; a personal health insurance cover for the entire family should be an essential element of one’s financial planning.”

     

     

  • It stems from the core thought of having the prudence to acknowledge and protect against risks

    Tata AIG urges consumers to ‘#ThinkAhead’ in latest campaign

    By A Correspondent

     

    Tata AIG has launched its latest campaign ‘Think ahead, Think Travel insurance’. Speaking on the launch of the new film Parag Ved, Executive Vice President Consumer Line, Tata AIG General Insurance said: “Being the market leader in the travel insurance business we have been witnessing a surge in number of travelers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travelers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial”

     

    Added Ajeet Shukla – Executive Creative Director, Lucid: “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.