MxMIndia

Tag: Parag Raja

  • To deepen customer engagement

    Vidya Balan to endorse Bharti AXA Life

    By Our Staff

     

    Bharti AXA Life Insurance has roped in Vidya Balan as its brand ambassador. The actor will help deepen the narrative of #DoTheSmartThing championed by the brand.

     

    Commenting on the announcement, Parag Raja, MD & CEO, Bharti AXA Life Insurance said, “Vidya Balan has been a challenger in her field, expressing herself authentically and has always questioned stereotypes. She has excelled in bringing compelling and unique narratives to life on screen and is self-made, reliant, and audacious- values that strongly resonate with Bharti AXA Life as a brand. We believe in long-term relationships and are excited to bring Vidya on board to further our goal of broadening life insurance penetration across India.”

     

  • To launch a six-part knowledge series to simplify insurance for millions

    Bharti AXA teams up with Ankur Warikoo

    By Our Staff

     

    Bharti AXA Life Insurance, a joint venture between Bharti Enterprises and AXA insurance company, announced details of its new organisation purpose of simplifying insurance and providing innovative solutions to the consumers. For this it has partnered with Ankur Warikoo, co-founder of nearbuy.com, an angel investor, entrepreneur, educator, and influencer, to launch a six-part knowledge series – ‘Plan Smart With Ankur’.

     

    Through this video campaign Bharti AXA Life and Warikoo will engage, spread awareness, and educate consumers on the need, importance, and the key factors to keep in mind while selecting life insurance.

     

    Speaking on the collaboration and new video campaign Parag Raja, MD & CEO, Bharti AXA Life Insurance said: “We are living in unprecedented times. The need to be conscious and wary of our physical and financial well-being has never been more crucial than it is now. Evident through this video series we have commenced with Ankur Warikoo, making insurance simple to understand can lead to greater insurance penetration in the country. At Bharti AXA Life, we take pride in going the extra mile to understand the challenges and experiences that people face in terms of financial health and planning and believe that this association would help us drive an extensive awareness campaign on the need for insurance.”