By Our Staff
Havells India Limited has launched a new marketing campaign – ‘Mahaul Banaye Rakhna’ for its Consumer Lighting Category. The campaign has been conceptualised and created by BBH India.
Commenting on the launch of the new campaign, Parag Bhatnagar, Executive Vice President & SBU Head, Havells India Ltd. said: “The campaign thought of ‘Mahaul Banaye Rakhna’ aims at taking a high ground and thought leadership in the category, which is above product and feature based advertising. It aims to establish a deeper connect with the audience and how Havells Lighting will play a role in keeping the vibe of their homes alive. The poetic narration is further enhancing the gravitas of the thought and create a clutter breaking communication”.