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Tag: Parachute Advansed Gold

  • Partnered by Madison Media Ultra and Team WPP

    Parachute Advansed Gold ‘Interrupts’ Zee with campaign

    By Our Staff

     

    Marico Limited’s Parachute Advansed Gold, a contemporary hair-nourishment & beauty brand, is shaking up the traditional approach to marketing campaigns and breaking through the clutter with Contextual Interruption Marketing. Through the brand’s latest campaign #NoBaalBanka, Parachute Advansed Gold in partnership with Madison Media Ultra and Team WPP, aims to capture the impact summer heat has on hair and how PA Gold makes sure hair stays nourished and protected during this heat.

     

    With an aim to effectively grab their consumers’ attention, Parachute Advansed Gold has used disruptive, contextual marketing across leading consumer interest platforms – ZeeTV, Zee5 and YouTube.

     

    Sharing her insights on this disruptive campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said: “Over time, Parachute Advansed Gold has built a strong, trusting bond with its consumers through effective communication and consistent product quality. Our latest campaign for Parachute Advansed Gold #NoBaalBanka, aims to disrupt the clutter of summer campaigns with a strong, contextually placed message to surprise and connect with our consumers when they are highly engaged. This, we believe will help us establish a genuine connection while leaving a lasting impact.”

     

    Jolene Fernandes Solanki, Chief Operating Officer, Madison Media Ultra added: “At our agency, we are constantly seeking innovative ways to break through the clutter and engage audiences effectively. The #NoBaalBanka campaign for Parachute Advansed Gold showcases our expertise in Contextual Interruption Marketing, creating disruption during the summer season. By integrating the brand seamlessly into popular serials both on TV /OTT and through trending YouTube videos. We have successfully connected with the target audience. We are proud to have collaborated with Marico & Zee on this unique and engaging campaign.”

     

    Speaking on the interruption Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Limited said: “As a pioneer in the Indian media landscape, Zee has always been at the forefront in delivering innovative advertising solutions for its esteemed clients. We are delighted to partner with Marico for its #NoBaalBanka campaign leveraging a unique Contextual Interruption Marketing format on Zee TV and Zee5. This is a first of its kind solution on Zee TV making it a very special campaign indeed. I’m excited to team up with Marico on this unique campaign which is sure to resonate deeply with the audience.”

     

  • Initiates #ThankYouNurses campaign

    This Onam, Parachute Advansed Gold salutes nurses

    By A Correspondent

     

    Marico Limited’s hair nourishment brand, Parachute Advansed Gold, has launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film conceptualised by VMLY&R, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of Covid survivors are with their families this festive season. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors”

     

    Added Venkatagiri Rao, CCO VMLY&R India: “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than Covid survivors. We made real survivors the voices of Parachute Advansed Gold’s  #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.”