MxMIndia

Tag: Paperboat Design Studios

  • Forays into animation and VFX

    Vistas Media Capital acquires stake in Paperboat Design Studios

    By Our Staff

     

    Singapore-based media and entertainment-related investments company, Vistas Media Capital, has announced the acquisition of a majority stake in Paperboat Design Studios, an animation and design company. The studio, with more than 250 full-time employees across offices in Mumbai and Hyderabad, will, notes a communique, help stride Vistas Media Capital’s growing media ecosystem that spans across film and video content, NFT, gaming and metaverse.

     

    Said Abhayanand Singh, Group CEO, Vistas Media Capital: “Paperboat is a team of passionate, talented and creative people, with a proven track record in animation and VFX. We welcome them to the Vistas eco-system and hope to have a synergistic relationship to grow the business beyond India across content, gaming and metaverse.”

     

    Added Soumitra Ranade, CEO and Co-Founder of Paperboat Design Studio: “We are extremely excited about being a part of Vistas Media Capital as it gives us an opportunity to explore exponential growth across genres and markets. The capital infused will be used to expand the team, create original IPs, and cross synergize other verticals with them. The business and its offerings are at an inflection point of massive explosion in the post COVID world, across digital and traditional media.”

     

  • The TVC has been created by Paperboat Design Studios

    You can save her, urges Magic Bus in inaugural brand campaign

    By A Correspondent

     

    Magic Bus has launched its first-ever public appeal TVC ‘You can save her’. The video, featuring Abhishek Bachchan, is aimed to the general public and attempts to spur involvement in ending poverty.

     

    The storyboard follows a well-to-do family’s chance encounter with a girl child caught in an exploitative web of child labour, and a life without education. It goes on to show how individuals can take a step to save her from losing her childhood to marriage or exploitative labour.  The TVC has been created by Paperboat Design Studios.

     

    Speaking about the ad film, Matthew Spacie, Founder, Magic Bus India Foundation, said: “Every time we read the newspaper or step out of our homes, we witness children living in worst possible circumstances. This video appeal is our attempt to provide urban, educated people to be directly part of a solution. When you support a child on the Magic Bus programme, you ensure she goes to school, escapes child marriage and has a salaried job when he or she grows up.”