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Tag: Paolo Agostinelli

  • Watch select Oscar winning & nominated movies of previous years 24×7 on Tata Sky

    Tata Sky capitalises on awards season with new offering

    By A Correspondent

     

    With the Oscars just around the corner, it is that time of the year when viewers wish they could watch that Oscar nominated movie today.  Tata Sky has just made that thought a little easier with the new Showcase service called Tata Sky Hollywood Winners.

     

    Available in both SD and HD, Tata Sky Hollywood Winners will be complimentary for all Tata Sky subscribers. Catering to the trend of watching movies on the move the service will also be available on the Tata Sky Mobile App. Starting this week, the service will run for a period of one month, up to first week of March. This service will showcase select movies that were winners or nominated for ‘Best Picture’, ‘Best Director’, ‘Best Actor/Actress in a lead role’ in the previous years’ Academy Awards.

     

    On the launch of Tata Sky Hollywood Winners, Paolo Agostinelli, Chief Content and Business Development Officer at Tata Sky said, “The last Oscars was watched over 200 countries with a viewership of over 30 mn. Apart from viewership the demand for Oscar nominated or winning movies also goes up during this time of the year. True to our objective of providing world-class quality content, Tata Sky hence went about collating a bunch of acclaimed Oscar movies that would appeal to viewers across age groups and genres. We have in the past seen a positive sentiment and higher loyalty with HD subscribers whenever we launch such unique and differentiated services. We look forward to many more subscribers enjoying our offerings.”

     

    This service becomes a one stop destination for Oscar movies that will run all day throughout the week. Some of the best films on offer are The Wolf of Wall Street, The Hurt Locker, Crash, The Reader, American Hustle and many more.

     

    The service comes as a prelude to the Oscar Awards on 27th Feb.

     

  • With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels

    Tata Sky expands its global news channel offerings in India

    By A Correspondent

     

    Tata Sky announced the launch of Channel NewsAsia International on its platform.  The pan-Asian channel is now available to Tata Sky subscribers on channel number 535.

     

    Ranked among the top three most preferred English news channel in Asia*, Channel NewsAsia International’s launch on Tata Sky will enable the channel to reach over 14 million households in India. The channel was established in March 1999 by MediaCorp, the leading media organisation headquartered in Singapore and is an English language Asian TV News channel.  It is now available in over 58 million households across 27 territories in Asia.  It offers news every hour on the hour, business programmes, current affairs, documentaries and lifestyle programmes, showcasing Asia from within Asia.

     

    “We are delighted to be entering the DTH market in India exclusively through Tata Sky, and I would like to take this opportunity to welcome all our new viewers to Channel NewsAsia International.  Over the years we have devoted more resources to cover India, not only through the news, but through hard hitting investigative documentaries which have won international acclaim.  India is key to the present and future of Asia.  We believe we are well placed to understand, present and interpret how India’s role in the global economy will depend on changes in its political and economic climate.  But more importantly, the channel is about Asia, and helping to foster understanding and insight across Asia.  We look forward to offer our unique, content to all viewers across the country through our partnership with Tata Sky,” said Debra Soon, Head, News Segment, with the Channel’s parent company, MediaCorp.

     

    Paolo Agostinelli, Chief Content & Business Development Officer at Tata Sky added, “We have always believed in offering a wide range of global news content and are delighted to offer our subscribers the award-winning Channel NewsAsia International. With a significant mix of both international and India-specific news, we are certain that our subscribers will continue to enjoy our latest addition to the news genre.”

     

    Beyond news and current affairs programmes, viewers of Channel NewsAsia International on Tata Sky can enjoy the channel’s popular travel & lifestyle shows, for example a taste of the travel, food and culture of the renowned destinations of Japan and Taiwan, in ‘Japan Hour’, and ‘Welcome 2 Taiwan’;and ‘Luxe Asia’, for an exclusive look inside the intriguing worlds of Asia.  Business programmes such as ‘Asia Connect’keeps people who live and work in Asia updated on the latest  in news and the financial movements and trends; and ‘Money Mind’ tells you how to make the most out of your money and connecting your financial goals.

     

    With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels.

     

  • This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

    Big Magic now available on Tata Sky

    By A Correspondent

     

    We don’t normally carry news on channels expanding their distribution footprint or inking deals with Direct-To-Home (DTH) operators. But given its recent rise in its viewership and the changes expected to be ushered in by the BARC-administered audience measurement system, this announcement could have a bearing on the Hindi general entertainment channel (GEC) landscape, albeit in the second tier of GECs. The news: Big Magic has strengthened its distribution with leading  DTH player, Tata Sky. The channel will be available from February 1 on Tata Sky channel 138 for subscribers across the country. This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content.

     

    This announcement enables Tata Sky to offer its viewers a differentiated content around comedy with Big Magic’s programming mix targeted to a relevant and discerning audience base across relevant markets. The channel’s original programming mix includes a comical line up of hilarious sitcoms, a side splitting historical comedy; laugh out loud weekend specials, festive specials and comedy blockbuster films.

     

    Paolo Agostinelli, Chief Content and Business Development Officer, Tata Sky said, “For Tata Sky, catering to consumers across age groups with the growing preference towards comedy, Big Magic as a channel would be a rather unique offer suiting the needs of our customers across the country. We will finally showcase the range of offerings from BIG MAGIC on our platform.”

     

    Lavneesh Gupta

    Speaking on the occasion, Reliance Broadcast Network COO Lavneesh Gupta said, “We are happy to announce our availability on Tata Sky, which allows the channel to immediately grow its reach across the geography. We are confident of our product with differentiated comedy content and designed as per audience needs for the entire family. Strengthening our distribution spectrum is a strategic move towards focusing on growing the channel with additional new content that is expected soon.”