By A Correspondent
As a tribute to Indian women who are making the unconventional conventional, Panasonic India launched its digital campaign #NazariyaBadlo on the occasion of National Girl Child Day (Jan 24). The campaign aims to provide a new outlook on how we see things. People and things have always appeared to us in the way we have observed them and how we have been made to observe them. It gives a tangible reminder to broaden the way we look at things. The campaign aims to change the perspective and transform the world we live in.
Talking about the initiative, PankajRana, Business Head – Mobility Division, Panasonic India, said, “We need to bring to light the issue of women being perceived differently by the society. We have always looked at things as a reflection of our society’s perception. The society needs to know that we are capable of making our own choices and preferences. This campaign would inspire people to change their outlook irrespective of the society’s opinions.â€
The campaign has been executed by Delhi-based Tejender Sharma of Gibbous Films. Talking about the film,Sharma said, “This video is a tangible reminder to broaden the way we raise girls. The video urges people to express and enact their new perspective.â€