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Tag: Panasonic India

  • The campaign has been conceptualised by Wunderman Thompson South Asia

    WT unveils 3-part series for MirAIe

    By A Correspondent

     

    Panasonic India has launched its latest ad campaign that promotes its ‘MirAIe’ product offering. Powered by IoT and AI, MirAIe allows for customisation of sleep profiles on their air-conditioners such that one never has to wake up in the night feeling too cold.

     

    The campaign has been conceptualised by Wunderman Thompson (WT) South Asia.

     

    Said Shirish Agarwal, head of brand and marketing communications, Panasonic India: “At Panasonic, we are committed to our vision, of creating ‘A Better Life, A Better World’. We are constantly working on new and advanced innovations that enhance the experience of our consumers and to bringing these innovations to the Indian market. With the launch of our MirAIe platform, we bring to India the wonders of connected living – the joy of living every moment, with all of one’s chores and needs easily met, with barely a finger lifted. The campaign brings alive this sense of ease and fun that is possible in life when connected tech from the future is a possibility today.”

     

    Added Joy Chauhan – SVP & managing partner, Wunderman Thompson, Delhi: “Panasonic is an iconic name for appliances in India and across the world. The brand has proved its Japanese heritage of bringing innovations and cutting-edge technology that makes lives simpler, better. The campaign captures this message simply, through everyday life situations, therefore emphasizing more the difference that connected technology can mean to our lives.”

     

     

  • Agarwal will be responsible for devising marketing strategy for products/services

    Panasonic India appoints Shirish Agarwal as the Head of Brand and Marketing Communications

    By A Correspondent

     

    Shirish Agarwal

    Panasonic India announced the appointment of Shirish Agarwal as the Head of Brand and Marketing Communications. Spearheading the vertical, he will be responsible for devising marketing strategy for products/services and driving sustainable growth for the company.

     

    Said Manish Sharma, President and CEO, India and South Asia, Panasonic India: “Panasonic India continues to be a valued employer for providing opportunities and leadership experiences that attract the best talent in the industry. We are delighted to welcome Shirish Agarwal at an opportune time when we are moving towards being a technology company that offers complete solutions for consumers and businesses alike. Panasonic has been on a powerful transformation journey towards sustainable, responsible and profitable growth and I look forward to Shirish taking this story to consumers, partners and stakeholders at large.”

     

    Added Agarwal on his appointment: “I am excited to join Panasonic, home to some of the most innovative solutions that have captured the consumer’s imagination. The company’s performance has truly been an inspiration that has seen some pioneering work creating a better life for consumers and a better world for businesses.

     

     

  • Launches new range of air purifying invertor ACs that make homes a healthy environment

    Panasonic unveils ad campaign promoting latest AC offering

    By A Correspondent

     

    Panasonic India has launched its marketing campaign ‘Quality Air for Life’ that focuses on the importance of maintaining the quality of air that people breathe indoors.

     

    Commenting on the campaign, Sarthak Seth,Chief Marketing Officer, Panasonic India, said:“Everybody today is conscious or aware of health—what is good for the body, what goes in the body.”

     

    Added Sartaj Jaffri, Senior Vice President, Saint and Warriors: “The indoor air is far more polluted than outdoor air, therefore the importance of indoor air quality is being considered by the consumers. The characters in the stories are a reflection of the Indian consumers’ mind set when planning to buy an air conditioner. The stories depict key features of the new Twin Inverter AC range i.e. being energy efficient while staying comfortably cool and providing air flow across a wider area with the Shower Cooling effect. It’s always a delight to work for a brand like Panasonic, a leader and most trusted brand in the home appliances segment.”

     

     

  • The campaign highlights the long lasting ability of Panasonic alkaline batteries

    PV Sindhu endorses new battery range for Panasonic

    By A Correspondent

     

    Panasonic Energy has launched its new TVC for alkaline batteries featuring brand ambassador PV Sindhu. The campaign highlights the long lasting ability of Panasonic alkaline batteries and the superior performance as compared to ordinary zinc batteries.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

  • The TVC features P V Sindhu   

    Milestone Dentsu launches new TVC for Panasonic alkaline batteries

    By A Correspondent

     

    Panasonic India has come up with its new television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels.

     

    Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”

     

    Added Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”

     

    Said Nabendu Bhattacharya, CEO & MD, Milestone Dentsu: “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”

     

     

  • The new TVC features the company’s high-end range of 4K television series, designed to deliver picture quality and sound

    Panasonic launches new TVC with Ranbir

    By A Correspondent

     

    Panasonic India has launched its new TVC for its 2017 line-up of 4K Ultra HD TVs along with the UA7 sound system, featuring brand ambassador Ranbir Kapoor.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “Rejoicing 99 years, we are constantly developing and providing productsto become a trusted partner of our customers. With festive season on a high, we are happy to launch our new campaign with Ranbir Kapoor, to boost the sales of our popular TV range. The commercial perfectly captures how the Shinobi Ultra range is designed to deliver picture quality and sound, delivering Greatest Cinematic Experience. With this campaign, we aim to build connect with our consumers and highlight our range equipped with superior Japanese technology.”

     

    According to creative agency Publicis Capital: “Panasonic as a brand always believed in offering the best to its consumers. This year with their launch of 4K TVs, they have strengthen the belief further. The latest communication announces the launch of Shinobi Ultra 4K TV series, the story revolves around the best 4K experience and captures the key features that takes the TV viewing experience to next level.”

     

  • Highlights the advanced Active Foam Wash to get rid of stubborn dirt, grime & stains

    Panasonic unveils campaign for its Foam Premia washing machine range

     

     

    Panasonic India has launched an integrated marketing campaign for its gen-next washing machine range- the FoamPremia. The new TV-led campaign has been conceptualised, created and executed by Saints and Warriors and will be supported on television, print, OOH, cinema, in-store and digital.

     

    Themed “It’s Foamtastic! Lots of Jhaag, no Daag”, the new TVC will be broadcast pan-India across mix genre television channels, majorly focusing on GECs, HD, News & movies, and lifestyle & kids channels among others. Keeping in line with the company’s business strategy, the TV campaign will also cover the regional and Hindi heartland TV channels too. The regional outreach includes Southern and Eastern Indian market.

     

    Speaking about the new TVC, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said: “The washing machine is one of the key strengths and among the best selling product categories at Panasonic. We always customise products that suit the evolving needs of a modern Indian family. The FoamPremia range is equipped with features generating rich and creamy foam for a spotless washing performance.It is also equipped with Econavi Technology which senses washing load & water temperature to adjust water usage & wash timing to optimum levels, hence ensuring better wash with minimum waste of electricity. Our new campaign focuses on effectively communicate the essence of the product and at the same time educate the masses about its functionality and features.”

     

  • Wins Panasonic Refrigerators, Microwave Oven and Water purifier

    Milestone Dentsu, Milestone Brandcom’s creative agency, bags Pansonic

    By A Correspondent

     

    Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of the Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

     

    Sarthak Seth

    Commenting on the decision, Sarthak Seth, Head-Brand & Marketing Communications – Panasonic India said: “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu. Their approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

     

     

    Nabendu Bhattacharyya

    Added Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom: “We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

     

    The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.

     

  • The sportstaras been signed on for Panasonic's battery division for the next three years

    Panasonic Batteries signs up PV Sindhu as brand ambassador

    By A Correspondent

     

    PV Sindhu, the 2016 Olympic silver medalist, has been appointed brand ambassador of Panasonic Energy India Co. Ltd, one of India’s largest manufacturer and supplier of dry cell batteries and lighting products. The 21-year-old has been signed on for Panasonic’s battery division for the next three years as a part of strategic decision to enrich the brand image.

     

    “I have always admired Panasonic products and now to partner with such a premium brand, is an amazing honour,” said PV Sindhu.

     

    “PV Sindhu is an exceptional athlete. She exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Manish Sharma, President and CEO, Panasonic India and South-Asia. “We are proud to welcome the ace badminton player into the Panasonic family. Not only she resonates our vision of becoming the No.1 (Global Battery Manufacturer) but also possesses the right mixture of dedication, reliance and charisma which makes her the ideal choice for Panasonic.”

     

  • Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty

    Panasonic unveils #TheFutureisUp for its Sky AC series

    By A Correspondent

     

    Panasonic India has kicked off its marketing campaign for the recently launched Sky Series ACrange. The360-degree integrated campaign is conceptualised and conceived by Saints and Warriors and will be supported on television, Print, OOH, Cinema, Instore and Digital.

     

    Commenting on the new TVC, Sarthak Seth, Head – Brand & Marketing Communications, Panasonic India, said: “At Panasonic, we have always focused on ensuring better life for each customer by creating products with advanced technology. The TVC series focuses on three areas, Comfort, Health and Beauty. We aim to create awareness about the new technology and position it as a product to match up to theevolving lifestyle of our customers.”

     

    Said Sartaj Jaffri, Senior Vice President, Saint and Warriors:  “Panasonic Sky Series air-conditioners is a solution for something that has always bothered us – ACs that freeze us with their direct air flow. We had to depict it as something that will be a marker in history and shape the future of airconditioning.”

     

  • Launches digital campaign #NazariyaBadlo

    Panasonic India celebrates National Girl Child Day

    By A Correspondent

     

    As a tribute to Indian women who are making the unconventional conventional, Panasonic India launched its digital campaign #NazariyaBadlo on the occasion of National Girl Child Day (Jan 24). The campaign aims to provide a new outlook on how we see things. People and things have always appeared to us in the way we have observed them and how we have been made to observe them. It gives a tangible reminder to broaden the way we look at things. The campaign aims to change the perspective and transform the world we live in.

     

    Talking about the initiative, PankajRana, Business Head – Mobility Division, Panasonic India, said, “We need to bring to light the issue of women being perceived differently by the society. We have always looked at things as a reflection of our society’s perception. The society needs to know that we are capable of making our own choices and preferences. This campaign would inspire people to change their outlook irrespective of the society’s opinions.”

     

    The campaign has been executed by Delhi-based Tejender Sharma of Gibbous Films. Talking about the film,Sharma said, “This video is a tangible reminder to broaden the way we raise girls. The video urges people to express and enact their new perspective.”

     

  • Brings an incredible opportunity to fulfil dreams of travelling the world

    Panasonic launches digital campaign #LiveYourDreams

    By A Correspondent

     

    Panasonic India has launched a digital campaign hashtagged #LiveYourDreams. #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination.

     

    Talking about the campaign, Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign #LiveTourDreamswill help the youthto unleash themselves from mundane work life and live their travel dreams with a lifetime experience of their dream destination. This campaign is specifically targeted towards the millennials and ends on January 12.”

     

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

     

    Campaign Summary

    Campaign elements: Travel, Dreams, Passion

    Marketing Manager – Digital (Brand): AmlanPati

    Creative Agency: Sociowash

    Creative team: Rohit, Tejender, RaghavBagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik, Ritu Prakash, Saurabh Jain

    Account Management: Amit Dhawan

    Films Chief: RaghavBagai

    Director (of the film): Tejinder

    Producer: Rohit

    Production House: Gibbous Films

    Post production studio: Swastika Films

    Music credits: Saurabh Vaibhav& Siddharth Mahadevan

    Editor: Rajneesh Singh

    		 TVC detailsWorking title of film: KaagazKeParindey Ft. Siddharth Mahadevan | Live Your DreamsDuration: 1:45

    Exposure(mediums used): Digital Platforms, including Social Media, YouTube, Google Display Network

     

     

    About Panasonic India

    Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of US $ 62.947billion for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

     

    For media queries, please contact:

    Panasonic India | Tribhuwan Joshi | +91-9650111769 |Tribhuwan.joshi@in.panasonic.com

    MSLGROUP|Laxmi Sharma |9654515243 | Laxmi.sharma@mslgroup.com.