MxMIndia

Tag: Pampers

  • Spotlights state-of-the-art diaper manufacturing factory in Mandideep, Bhopal

    P&G brand Pampers unveils new campaign

    By Our Staff

     

    Pampers, baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

     

    Said actor Nakuul Mehta and vocalist Jankee Parekh: “As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.”

     

    Added Chetna Soni, Vice President & Category Leader, Babycare, Procter & Gamble India: “At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us. We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents.”

     

  • The idea for this film came from a conversation with a new mother, says the client

    Pampers’s ad airs mother’s wish for her newborn

    By A Correspondent

     

    Diapers major Pampers has released an adfilm titled #WelcomeToTheWorld newborns.

     

    Said Abhishek Desai, Category Leader, Baby Care, P&G Indian subcontinent: “Pampers has been a confidence-boosting, spirit-lifting ally for parents. The idea for this film came from a conversation with a new mother. We are living in uncertain times, and one would think that bringing a child into the world can make a new mom anxious. But, she said holding her baby for the first time filled her with hope and positivity. This is the sentiment that formed the base for this film- and it’s so true! Even though we are living through an unpredictable time, we see people coming together like never before. Pampers #WelcomeToTheWorld highlights a message we feel is important – a message of hope. We hope that this film encourages new moms to re-imagine the world as they welcome their bundle of joy – filled with hope and love.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett, South Asia, and Managing Director – India: “Bringing a child into the world in these uncertain times would fill a new mother with fear and anxiety. But, a candid conversation surprised me with the insight that holding a baby for the first time also fills a mom with hope and a deep sense of positivity. And if you think about it, doesn’t it make perfect sense? After all, a baby is a little bundle of hope, potential and love. If you look around with that lens, you see so much good. You see how the world has come together to fight this. You see how people have started to reach out to each other, to help each other in ways that we haven’t seen in a long time. That’s a powerful insight and so we wanted to tell the story through the lens of a new mom.”

     

     

  • The campaign is backed by a survey commissioned by Pampers in association with AC Nielsen across India's top metro cities

    Pampers emphasises on the role parents need to play in #ItTakes2

     

     

    Understanding that parenting is an uplifting and rewarding experience in itself, diaper major Pampers has launched its latest campaign #ItTakes2. The effort is backed by a survey commissioned by Pampers in association with AC Nielsen across India’s top metros. The Pampers ‘It Takes 2’ Survey held with 432 parents in total, popped up some startling facts on parental behavior: revealed startling facts on parental behavior, appended: –

    The campaign is also backed by a survey commissioned by Pampers in association with IPSOS in 2016 which highlights that 97 per cent doctors believe that both parents must be involved for the baby’s development.

     

    Commenting on the survey, a P&G Spokesperson said: “Pampers has always held Babies at the Centre of the Brand, and truly strives for the Happy, Healthy Development of babies. The Nielsen survey brings forth the fact that a happy, healthy baby needs active participation from both Mom and Dad, right from Day 1. The IPSOS survey suggests that paediatricians and child psychologists also agree that involvement of the mother as well as the father towards baby care has a direct correlation towards better cognitive and social development of the baby. The results thus, pose a very interesting question to all the young parents out there, If #ItTakes2 to make a baby, shouldn’t It Take 2 to raise a baby?”